TikTok’s seeking to present extra perception for Shopify retailers which might be promoting within the app, with an expansion of its Events API to Shopify actions specifically, which can present extra information factors for Shopify customers to trace when measuring efficiency.
TikTok’s Occasions API allows companies to share extra information from their web site with TikTok, which then offers extra capability to measure marketing campaign efficiency within the app. The brand new enlargement will make it simpler for Shopify retailers to log the identical, offering one other means to optimize advertising and marketing initiatives.
As defined by TikTok:
“Shopify’s expanded integration with TikTok now consists of the advantages of Occasions API, our safe and dependable server-side connection. Shopify retailers, whether or not skilled or simply getting began, can go for this all-in-one resolution to get pleasure from industry-standard attribution while not having a developer to implement the code on their web site.”
The choice offers server-to-server integration, which then allows entrepreneurs to share information instantly from their finish, while not having to depend on third-party celebration code positioned on their web site, which is reliant on cookie monitoring.
Importantly, TikTok additionally notes that this doesn’t change the scope of information that’s shared between Shopify and TikTok by way of the present pixel.
“We’re merely altering the means by which this information is shared, in an effort to supply entrepreneurs with a extra correct view of viewers, marketing campaign efficiency and advertising and marketing attribution.”
Which may result in higher outcomes.
In accordance with TikTok, advertisers utilizing the TikTok Pixel and Occasions API collectively see 19% extra occasions captured, and a 15% enchancment in price per motion.
It could possibly be a great possibility for Shopify retailers seeking to optimize their TikTok campaigns, and lean into using the app for product discovery.
TikTok says that Shopify retailers which might be already utilizing the TikTok Pixel for Shopify can replace their monitoring parameters by way of the TikTok app within the Shopify dashboard.
You may study extra concerning the TikTok Pixel for Shopify here.