TikTok has introduced an updated Events API, which is able to allow advertisers to raised monitor their advert marketing campaign efficiency in a safer and enclosed manner, by instantly connecting their inner information with TikTok’s techniques.
The brand new Occasions API facilitates server-to-server (S2S) integration with TikTok, which then permits advertisers to cross-match their inner information with TikTok by way of safe connection.
As per TikTok:
“By sharing this advertising and marketing information with TikTok, advertisers are in a position to unlock the efficiency promoting advantages of higher optimization and supply.”
Underneath the present system, TikTok presents three totally different endpoints for its API, feeding in from totally different sources. However the up to date Occasions API will combine all three, making it simpler to successfully faucet into these insights from the shopper finish.
That’ll simplify your information monitoring course of, by serving to TikTok’s system perceive associated visits, conversions, and so forth. TikTok says that this may assist entrepreneurs mitigate information losses because of cookies being phased out, and different information privateness shifts.
Which is about to turn into a much bigger problem for entrepreneurs as extra of those new controls are applied. Customers wish to have extra management over the info used to focus on them, and as such, all on-line platforms are regularly shifting in direction of extra privacy-focused options.
By sharing your information with the platforms direct, that gives a extra custom-made, managed means to make the most of such insights, and subsequently maximize marketing campaign efficiency.
For optimum outcomes, TikTok additionally recommends that advertisers implement the TikTok Pixel to offer direct information move.
“On common, advertisers utilizing TikTok Pixel and Occasions API collectively see 19% extra occasions captured and a 15% enchancment in value per motion.”
It’s an more and more vital consideration, and as extra manufacturers look to faucet into TikTok for his or her promotions, it’s vital to think about your whole choices on this entrance.
You possibly can learn extra about TikTok’s up to date Occasions API here.
