TikTok has introduced an updated Events API, which can allow advertisers to raised observe their advert marketing campaign efficiency in a safer and enclosed means, by immediately connecting their inner knowledge with TikTok’s techniques.
The brand new Occasions API facilitates server-to-server (S2S) integration with TikTok, which then permits advertisers to cross-match their inner knowledge with TikTok by way of safe connection.
As per TikTok:
“By sharing this advertising knowledge with TikTok, advertisers are in a position to unlock the efficiency promoting advantages of higher optimization and supply.”
Below the present system, TikTok provides three totally different endpoints for its API, feeding in from totally different sources. However the up to date Occasions API will combine all three, making it simpler to successfully faucet into these insights from the shopper finish.
That’ll simplify your knowledge monitoring course of, by serving to TikTok’s system perceive associated visits, conversions, and so forth. TikTok says that this can assist entrepreneurs mitigate knowledge losses because of cookies being phased out, and different knowledge privateness shifts.
Which is about to grow to be a much bigger problem for entrepreneurs as extra of those new controls are carried out. Customers need to have extra management over the info used to focus on them, and as such, all on-line platforms are step by step shifting in the direction of extra privacy-focused options.
By sharing your knowledge with the platforms direct, that gives a extra custom-made, managed means to make the most of such insights, and subsequently maximize marketing campaign efficiency.
For optimum outcomes, TikTok additionally recommends that advertisers implement the TikTok Pixel to supply direct knowledge circulation.
“On common, advertisers utilizing TikTok Pixel and Occasions API collectively see 19% extra occasions captured and a 15% enchancment in price per motion.”
It’s an more and more vital consideration, and as extra manufacturers look to faucet into TikTok for his or her promotions, it’s vital to contemplate all your choices on this entrance.
You’ll be able to learn extra about TikTok’s up to date Occasions API here.
