TikTok has held its third annual ‘TikTok World’ event immediately, the place it’s shared new perception into its newest product developments, advert instruments, and creator choices, together with technique suggestions and pointers to assist companies develop their TikTok presence.
And even for those who didn’t catch the dwell occasion, you may nonetheless stand up thus far on all of the bulletins, with TikTok additionally launching a brand new ‘TikTok World Hub’ mini-site, which offers a central area for the entire featured components.
The TikTok World Hub consists of video shows from the occasion, masking the newest creator instruments and choices, together with eCommerce components, enhancing advert instruments and extra.
There are additionally hyperlinks to a spread of guides that may assist to enhance your TikTok advertising strategy.
Inside this, TikTok has additionally printed two new guides – ‘Creative Codes’, an summary of the important thing rules that drive standout inventive within the app, in addition to a 4-page explainer of TikTok creative principles.
The ‘Creative Codes’ guide is the higher of the 2, highlighting a spread of key rules and approaches to assist maximize your TikTok content material efforts.
There have been no main updates introduced as a part of the TikTok World occasion, however TikTok has supplied some beneficial insights into what works greatest within the app, and what it’s working in because it continues to develop its advert instruments.
If you happen to’re advertising on TikTok, it’s price tuning in, and studying via the assorted information notes to make sure that you’re maximizing your potential within the app.
You possibly can try the TikTok World Hub here.