TikTok has revealed a new marketing guide for fashion brands, which features a heap of viewers insights, ideas, and case examine examples to assist get your TikTok advertising technique heading in the right direction.
It might be a key information in formulating a simpler method to the brief video platform, which, given TikTok’s recognition, may give your model a significant enhance, if you will get your technique proper.
You’ll be able to obtain the total, 29-page information here, however on this put up, we’ll check out a number of the highlights.
First off, the information offers an summary of TikTok’s attain and viewers, with particular notes on in-app engagement.
Some fascinating notes on broader TikTok engagement.
The information then offers extra particular insights into trend engagement, and what TikTok customers are most interested by.
In addition to how they use the app for fashion-related content material particularly.
The second half of the information seems extra particularly at advertising techniques, together with what TikTok customers are searching for from trend manufacturers within the app.
Tips on how to assemble an efficient TikTok advertising technique:
In addition to thought-starter tricks to get you heading in the right direction.
There are additionally case research, advert creation insights, marketing campaign planning ideas, and a heap extra, which might be of giant worth to trend manufacturers trying to faucet into TikTok.
And with a billion active users, who spend loads of time within the app, it may undoubtedly be worthy of consideration, particularly heading into the end-of-year push.
You’ll be able to obtain TikTok’s full trend playbook (with e-mail sign-up) here.