TikTok has launched an updated version of its Ad Library resource, which supplies searchable insights into the entire advert campaigns operating within the app, with information on advert concentrating on, regional attain, who paid for it, and so on.
The brand new TikTok Advert Library, which is similar to Meta’s Ad Library in format, is at present solely accessible for European campaigns, however could possibly be a precious useful resource for these seeking to analysis TikTok advert approaches.
As you’ll be able to see on this instance, you enter in your goal nation, together with advert kind, date vary, and so on., and TikTok offers you an outline of all of the advertisements being run within the app inside your chosen parameters.
Faucet on any marketing campaign listed and it’ll provide you with a extra in-depth abstract of the specifics.
TikTok has really had a version of the same available since 2021, inside its artistic analysis instruments, however this up to date format supplies some further concentrating on element, possible in keeping with evolving EU advert insurance policies.
However you’ll be able to nonetheless discover prime advertisements from all areas by way of the unique TikTok Ads overview, which you too can filter by business, area, goal, and efficiency.
So, principally, it’s not completely new, however there’s extra particular information accessible on advert efficiency and who paid for the marketing campaign.
On condition that it might be tied to EU rules, I’m undecided that the identical might be made accessible for all areas, however for EU and worldwide manufacturers, it could possibly be a precious insights device in your analysis.
You’ll be able to entry the brand new EU TikTok Adverts Library here.
