TikTok has launched an updated version of its Ad Library resource, which offers searchable insights into all the advert campaigns working within the app, with information on advert focusing on, regional attain, who paid for it, and many others.
The brand new TikTok Advert Library, which is similar to Meta’s Ad Library in format, is at present solely accessible for European campaigns, however could possibly be a beneficial useful resource for these trying to analysis TikTok advert approaches.
As you’ll be able to see on this instance (with due to social media skilled Matt Navarra for sharing), you enter in your goal nation, together with advert sort, date vary, and many others., and TikTok provides you with an summary of all of the adverts being run within the app inside your chosen parameters.
Faucet on any marketing campaign listed and it’ll offer you a extra in-depth abstract of the specifics.
TikTok has really had a version of the same available since 2021, inside its inventive analysis instruments, however this up to date format offers some further focusing on element, doubtless in step with evolving EU advert insurance policies.
However you’ll be able to nonetheless discover high adverts from all areas by way of the unique TikTok Ads overview, which you may also filter by business, area, goal, and efficiency.
So, principally, it’s not completely new, however there’s extra particular information accessible on advert efficiency and who paid for the marketing campaign.
On condition that it could be tied to EU rules, I’m undecided that the identical can be made accessible for all areas, however for EU and worldwide manufacturers, it could possibly be a beneficial insights software in your analysis.
You may entry the brand new EU TikTok Advertisements Library here.