TikTok is making an attempt out one other strategy to maximize engagement within the app with a brand new TikTok Live trivia series that can give customers an opportunity to win cash within the app.
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TikTok Trivia will run for 5 days, starting February twenty second, and might be offered in partnership with Lionsgate, in assist of the brand new film ‘John Wick Chapter 4’.
As defined by TikTok:
“Beginning in the present day, anybody 18 years or older within the US can register for TikTok Trivia by clicking on a trivia widget on the For You feed, trying to find #TikTokTrivia, or by going to the @TikTok account to take part in real-time interactive trivia. Every day will characteristic alternatives to win money, and through the activation, you will see enjoyable surprises and integrations from Lionsgate and John Wick Chapter 4.”
Along with this, TikTok can also be partnering with creators from numerous communities who will go stay following the TikTok Trivia classes, so as to additional construct on the expertise.
It’s an fascinating idea – it was only a few years in the past when HQ Trivia become a huge hit on-line, shortly reaching tens of millions of customers earlier than fading out once more. TikTok Trivia seems set to comply with the same mannequin, with a stay quiz and money prizes, whereas additionally providing one other sponsored promotion choice for manufacturers.
It’s additionally one other method for TikTok to utilize stay engagement, which has been a giant hit for the app in Asian markets. Ideally, TikTok would like to be constructing out its stay procuring experiences, however western audiences, so far, haven’t shown a lot of enthusiasm for live commerce, in any app. Given this, possibly stay trivia might be one other engagement alternative, which may assist TikTok enhance in-app interplay, whereas additionally serving to to lift extra consciousness of stay streaming, main into additional utilization of the software.
In any case, it’ll doubtless be a preferred choice, which can present one other sponsored content material alternative for the app.
It’s a logical development, which may result in a brand new development, and will make live-streaming a much bigger consideration within the app.
TikTok’s stay trivia classes will run between February twenty second and twenty seventh. The primary three days of trivia will embody two classes per day at 5-6 pm PT/8-9 ET and 6-7 pm PT/9-10 pm ET.
