TikTok is testing growing its video add restrict to fifteen minutes.
Beforehand, creators might solely share movies that have been a most of 10 minutes.
The social platform is presently trialling this experiment with choose customers in choose markets on its app.
Why we care. Manufacturers collaborating with influencers could now have the chance to work on longer creatives collectively. In the meantime, the prolonged video format affords elevated potential for integrating in-video advertisements.
YouTube comparisons. The 15-minute experiment was first flagged by social media marketing consultant Matt Navarra on Threads:
Responding to his publish, a number of followers recommended the platform’s mannequin is rising more and more just like YouTube.
Why now? TikTok has been progressively growing its video add restrict over time, beginning with 15 seconds, shifting as much as 60 seconds to 3 minutes to 5 minutes. Final 12 months, the platform rolled out 10 minute movies, so it comes as little shock than it’s now growing this era to fifteen minutes.
Trying forward. In 2022, Douyin, the Chinese language model of TikTok, elevated its most video add restrict to half-hour per clip. So many expect that TikTok will have a look at growing its video add restrict as soon as once more after rolling out its 15 minute capability.
Deep dive. Learn TikTok’s top tips on tips on how to create profitable content material for the platform, together with steerage on video size, for extra data.