TikTok is Experimenting With 15-Minute Uploads


Do you need to add even longer movies to TikTok?

Quickly, that may very well be an possibility, with the previously short-form video app experimenting with a brand new 15-minute upload option, extending on the present 10-minute video restrict.

As you possibly can see on this notification, posted by social media professional Matt Navarra, some customers at the moment are being knowledgeable that they will add 15-minute clips.

Which is a big enlargement, and represents one other threshold in TikTok’s ongoing growth.

TikTok’s authentic time restrict per clip was 15 seconds, earlier than it prolonged that to 60 seconds, protecting a wider vary of makes use of. It then revised it once more to 3 minutes, then 5 minutes, earlier than going to 10 minutes in 2022, which disappeared from the app as a direct possibility earlier this year, however continues to be out there when importing a clip (versus recording).

And shortly, that’ll seemingly rise to fifteen minutes per clip, although a query stays as as to whether customers truly need to watch longer movies in-stream.

I imply, the logic from TikTok’s perspective is obvious, with longer movies rising time spent in-app, and offering extra potential for mid-roll adverts, and many others.

Perhaps it really works, and it’s also value noting that Douyin, the Chinese language model of the app, expanded its upload limit to 30 minutes per clip last year.

You’d assume, then, that Douyin has seen good response, therefore the enlargement on TikTok. And with that being the case, we is also seeing 30-minute TikTok uploads someday within the close to future.

We’ve requested TikTok for more information on this check, and whether or not it’s being rolled out to all customers. We’ll replace this publish if/after we hear again.

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