TikTok has supplied an summary of its Halloween options for 2022, with a selected give attention to how TikTok creators are constructing experiences across the occasion, versus instruments and filters created by the app itself.
Which is an fascinating method. Usually, social apps will announce a variety of latest, themed choices for each main occasion, however TikTok’s taking the chance to spotlight prime creators as a substitute, which may very well be a great way to assist get them extra publicity and attain.
As you possibly can see, these creator-made filters match the theme, and showcase the talents of prime AR creators within the app, which is an effective approach for TikTok to construct higher hyperlinks with these customers, whereas additionally encouraging interplay and engagement.
TikTok’s additionally internet hosting a brand new, creator-led recipe collection, and a dressing up showcase:
“Over at @myhealthydish, you possibly can catch My Nguyen’s 21 Days of Pumpkin series, the place she’s testing out recipes good for Halloween and past. For treat-worthy costume inspiration, Angelica Torres @candylover89official is serving all of the seems, from the always-classic Mask look to a creepy spider.”
Once more, it’s a great way for TikTok to spotlight a few of its prime creators, whereas additionally tying into the theme – which additionally supplies extra perspective on the scope of artistic expertise within the app.
Which, in fact, manufacturers can look to work with by way of TikTok’s Creator Marketplace as properly.
It’s truly fairly wonderful to contemplate the extent of expertise on provide, with technical expertise and TikTok-specific nous. That may very well be consideration in your advertising efforts – and once more, it underlines why incorporating creators into this Halloween push is a intelligent transfer, versus merely pumping out official results and stickers.
TikTok additionally highlights these standard hashtags for the spooky season:
If you happen to’re seeking to develop your Halloween integrations over to TikTok, it may very well be price together with these tags, and becoming a member of within the broader dialogue, which may assist to convey you extra publicity within the app.