Seeking to gear up your TikTok advertising and marketing sport as we head into the brand new yr?
This might assist – this week, TikTok has announced the Fall Semester curriculum of its Creative Agency Partnerships (CAP) University program, which goals to ‘train company creatives present up on the platform’.
As outlined within the video clip, CAP College goals to supply in-depth coaching and perception for advertising and marketing and advert companions, to assist them maximize their use of the platform for his or her shoppers’ promotions.
The initiative was first launched back in April, with an preliminary course run, however now, TikTok has up to date its lesson plan for the subsequent section.
Probably the most vital new addition is ‘Content material to Cart’, which explores the potential of eCommerce within the app, by way of its evolving set of product and procuring showcase instruments.
That’s a key focus for TikTok, which has already seen huge success with in-stream procuring components within the Chinese version of the app. TikTok’s hoping to further integrate the same over the next year, as a part of a much bigger push to increase person behaviors, and maximize income and creator monetization alternatives.
As such, it may very well be a beneficial addition to the CAP College curriculum, each for TikTok and members. If TikTok can get extra manufacturers contemplating their commerce alternatives, that might assist to information extra motion and curiosity, which can be one other lever to drive procuring curiosity.
It’s not open to everybody, however for company personnel seeking to up their TikTok information, it may very well be a worthy consideration.
You possibly can study extra about CAP College’s Fall Semester curriculum here.