TikTok has topped the first-ever winner of its TikTok Ad Awards for Europe at a gala ceremony in Amsterdam, the place TikTok bestowed the moniker of the ‘Best advert for TikTok Europe’.
TikTok first launched its TikTok Awards initiative back in May, inviting all European businesses and types to enter their submissions to take residence the highest award, and bragging rights as the perfect TikTok adverts workforce within the area.
The awards celebrated the highest adverts from the UK, Germany, France, Italy, Spain, Poland, and the Nordics, with classes together with ‘Best Inventive’ and ‘Best Efficiency’.
So what was the highest European TikTok advert of 2022?
“In the long run, Unieuro was given prime honors by the jury for his or her ‘The Clerk‘ marketing campaign and took residence the coveted Best TikTok Europe prize! Unieuro completely showcased the facility of creator-driven, native content material and the influence of boosting artistic as In-Feed Advertisements to maximise attain and engagement with the TikTok neighborhood. The marketing campaign completely embodied TikTok’s mission to encourage creativity and produce pleasure in a very genuine manner.”
Uniero created a sequence of adverts with this character, during which a customer support agent is actually trapped inside TikTok.
The brief, light-hearted clips generated huge engagement for the model, and as TikTok notes, the strategy additionally aligns with the trending behaviors and artistic parts inside the app.
TikTok has additionally shared examples of the highest artistic from a number of areas, which supplies some fascinating perspective on key content material tendencies and approaches.
There could possibly be some useful notes of inspiration in there, with a spread of various approaches and techniques at play.
Perhaps that’ll assist to get you occupied with how it is best to strategy your TikTok campaigns – you possibly can take a look at all of the TikTok Awards winners for 2022 here.