Might is Asian and Pacific Islander Heritage Month, and TikTok has announced a brand new line-up of particular occasion programming, in addition to a showcase of prime API creators, to assist promote and share the occasion with its consumer group.
First off, TikTok might be operating a spread of themed live-stream occasions all through the month, showcasing API artists, dancers, musicians, and extra.
As per TikTok:
“Our #APIFamily reside sequence will rejoice the wealthy cultural heritage and unimaginable affect of the API group. All through the month of Might, we may also highlight a various collective of API-owned SMBs who’re utilizing TikTok to rejoice API heritage and uniquely develop their companies.”
TikTok may also spotlight API musicians, with style playlists to be boosted within the app.
“Our sounds web page will characteristic particular visitor playlists from Keshi and mxmtoon, in addition to style playlists for Hip-Hop, Ok-Pop, Indie, #SouthAsian sounds and extra! Observe @MusicOnTikTok to tune into our ongoing social programming, set to characteristic artists Tyler Shaw, Thuy and others!”
TikTok’s additionally launched its first-ever ‘API Visionary Voices’ group, which can see it promote a spread of influential customers from the API group all through the month.
As per TikTok:
“Our 2023 TikTok API Visionary Voices record honors 15 visionary API creatives, enterprise house owners and tradition changemakers who’re making a constructive affect on TikTok and past. These modern creators use their platforms to rejoice, honor and proceed shaping the legacy of API heritage. This yr’s honorees are acknowledged throughout three classes: Creators, Business Disruptors and Small Enterprise Homeowners.”
TikTok continues to focus on group engagement and celebrations, as a part of its broader push to raised ingratiate itself with completely different segments, whereas additionally searching for to extend its connective worth to extra teams, so as, doubtlessly, to make it tougher to ban.
Which most likely gained’t work, nevertheless it’s good to see TikTok selling extra group celebrations and occasions, in recognition of the cultural contributions of all customers.