September is Vogue Month, with a spread of large-scale, industry-leading vogue reveals being held throughout the globe over the approaching weeks, and aligning with this, TikTok has announced that it is going to be internet hosting a spread of Vogue Month initiatives.
As per TikTok:
“From September 6 to October 3, be a part of us and get your model on as we convey you the perfect vogue and wonder inspo, particular moments on and off the runway, creators to look at, manufacturers to like, and a lot extra.”
The primary ingredient of TikTok’s Vogue Month push is a showcase of its first-ever #TikTokFashion Collective, which is made up of vogue creators from world wide who’ll be sharing their insights within the app.
TikTok may have a devoted group for every of the key Vogue Month reveals, offering on-the-ground insights into every occasion.
TikTok may also be internet hosting its personal “Vogue Month Hub” the place it’ll spotlight all the newest tendencies, and assist to drive vogue discovery within the app, whereas it’ll additionally showcase the newest creations from a spread of manufacturers and publishers from world wide.
TikTok’s Vogue Hub may also function tailor-made tabs, together with “From the Runway”, “Trending,” and “Behind the Scenes” to assist vogue fans uncover extra particular tendencies.
The varied parts will invite TikTok customers to interact with Vogue Month occasions, and given the rising recognition of vogue tendencies within the app, lots of customers will possible be paying consideration, and searching for out associated movies in-stream.
TikTok says that all through 2023, world views of the hashtags #TikTokFashion and #BeautyTok have elevated by over 300%, making vogue one of many fastest-growing tendencies on the platform.
And given TikTok’s broader recognition, it might present an attention-grabbing window into the happenings round Vogue Month, with these devoted streams offering extra direct entry.
If you happen to’re a vogue model, it’ll possible be value tuning into the TikTok dialogue, and being attentive to key dialog tendencies.
You possibly can seek for TikTok’s in-app Vogue Hub by trying up “Vogue Week” or “#TikTokFashion”.