TikTok Proclaims New Programming and Funding Alternatives for Latin Heritage Month 2023


TikTok has announced a brand new slate of programming for Latin Heritage Month, together with its first-ever cohort of Latin Heritage Month Visionary Voices, to assist showcase the contributions of Latin creators and companies within the app.

As defined by TikTok:

For Latin Heritage Month 2023 we’re thrilled to proceed to raise Latin creators and group leaders who’re breaking boundaries and provoking others each on and off the platform. Our Latin Heritage Month celebration will function an thrilling lineup of programming – together with the revealing of our first-ever 2023 TikTok Latin Visionary Voices record; the launch of our Latin Heritage Month content material hub; the continuation of our #CreciendoconTikTok grant program for small companies; social spotlights honoring the impression and affect of TikTok’s Latin group; an IRL creator celebration of #CasaTikTok in Miami; and extra.

So, there’s a bit occurring, with TikTok seeking to showcase Latin heritage to the world, in celebration of the various methods by which the Latin group contributes to the TikTok expertise.

TikTok’s primary focus is its #CasaTikTok group spotlight, which is able to embrace a variety of “industry-shifting creatives who proceed to impression TikTok tradition and encourage international audiences”.

Inside this, as famous, TikTok will spotlight 15 visionary creators as a part of its Visionary Voices initiative.

TikTok Latin Heritage Month

These creators will get particular spotlights all through the month, which is able to assist to broaden their presence, and spotlight their creativity to extra customers. TikTok has run varied iterations of its Visionary Voices initiative, which is designed to encourage extra participation amongst minority communities.

TikTok’s additionally partnered with the Hispanic Heritage Basis (HHF) on a brand new funding program known as #CreciendoconTikTok, which is able to allow Latin-owned SMBs within the U.S. to use for a share of $200,000 in grants.

TikTok Latin Heritage Month

Particular person money awards of $5,000 [will be awarded] to 40 Latin small enterprise homeowners who’ve championed perseverance and entrepreneurship of their communities.

TikTok may also spotlight Latin music on its Sounds web page, whereas additionally showcasing Latin companies and creators from its official profiles within the app.

TikTok has quick grow to be a key driver of tradition on the net, and as such, it’s able to assist higher showcase cultural variety, and generate extra publicity for various communities within the app. By celebrating these occasions, TikTok has the chance to facilitate broader understanding and connection, whereas additionally highlighting artists and creatives from completely different backgrounds to a wider viewers.

As such, these are essential initiatives, which might have a big effect.

You possibly can be taught extra about TikTok’s Latin Heritage Month initiatives here.

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