TikTok Broadcasts New Programming and Funding Opportnities for Latin Heritage Month 2023

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TikTok has announced a brand new slate of programming for Latin Heritage Month, together with its first-ever cohort of Latin Heritage Month Visionary Voices, to assist showcase the contributions of Latin creators and companies within the app.

As defined by TikTok:

For Latin Heritage Month 2023 we’re thrilled to proceed to raise Latin creators and neighborhood leaders who’re breaking boundaries and provoking others each on and off the platform. Our Latin Heritage Month celebration will characteristic an thrilling lineup of programming – together with the disclosing of our first-ever 2023 TikTok Latin Visionary Voices listing; the launch of our Latin Heritage Month content material hub; the continuation of our #CreciendoconTikTok grant program for small companies; social spotlights honoring the influence and affect of TikTok’s Latin neighborhood; an IRL creator celebration of #CasaTikTok in Miami; and extra.

So, there’s a bit happening, with TikTok trying to showcase Latin heritage to the world, in celebration of the numerous methods through which the Latin neighborhood contributes to the TikTok expertise.

TikTok’s primary focus is its #CasaTikTok neighborhood spotlight, which is able to embrace a variety of “industry-shifting creatives who proceed to influence TikTok tradition and encourage world audiences”.

Inside this, as famous, TikTok will spotlight 15 visionary creators as a part of its Visionary Voices initiative.

TikTok Latin Heritage Month

These creators will get particular spotlights all through the month, which is able to assist to develop their presence, and spotlight their creativity to extra customers. TikTok has run numerous iterations of its Visionary Voices initiative, which is designed to encourage extra participation amongst minority communities.

TikTok’s additionally partnered with the Hispanic Heritage Basis (HHF) on a brand new funding program known as #CreciendoconTikTok, which is able to allow Latin-owned SMBs within the U.S. to use for a share of $200,000 in grants.

TikTok Latin Heritage Month

Particular person money awards of $5,000 [will be awarded] to 40 Latin small enterprise homeowners who’ve championed perseverance and entrepreneurship of their communities.

TikTok may also spotlight Latin music on its Sounds web page, whereas additionally showcasing Latin companies and creators from its official profiles within the app.

TikTok has quick grow to be a key driver of tradition on the net, and as such, it’s able to assist higher showcase cultural range, and generate extra publicity for various communities within the app. By celebrating these occasions, TikTok has the chance to facilitate broader understanding and connection, whereas additionally highlighting artists and creatives from completely different backgrounds to a wider viewers.

As such, these are necessary initiatives, which might have a big effect.

You possibly can study extra about TikTok’s Latin Heritage Month initiatives here.



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