As we head into the vacation season, and extra entrepreneurs are wanting its means, TikTok has announced a brand new partnership with attribution platform Rockerbox, with a purpose to present extra superior perception into TikTok marketing campaign efficiency, through extra analytics from Rockerbox’s insights.
Rockerbox gives extra direct efficiency knowledge, so you may higher hyperlink your TikTok campaigns with precise gross sales outcomes, by means of direct integration of knowledge from the platform and the seller.
And now, it’ll have entry to extra direct TikTok insights, enhancing its measurement providing.
As defined by TikTok:
“Due to this partnership, all Rockerbox shoppers can now have entry to deeper insights into TikTok’s affect on their clients’ buying journey, enabling them to optimize their advertising and marketing methods and get extra from their advert investments.”
The brand new partnership will allow Rockerbox customers to glean a spread of latest insights, through tighter integration with TikTok’s platform.
Among the many varied parts, Rockerbox will be capable of present superior knowledge on in-stream clicks and views (and the way they relate), together with comparative efficiency benchmarks, improved analytics, attribution instruments, and extra.
TikTok says that it additionally plans to increase on this in future:
“As our partnership matures, we purpose to offer all Rockerbox clients the chance to make the most of view-based measurement. Rockerbox clients may have entry to unique thought management and activation methods with confirmed outcomes. Mixed with the highly effective capabilities of TikTok’s Attribution Analytics answer, manufacturers may have all of the instruments wanted to redefine and optimize their attribution technique to drive environment friendly progress on TikTok.”
As famous, many, many manufacturers want to faucet into TikTok this vacation season, with a purpose to use its viral attain capability to spice up gross sales for the interval. The important thing to this, aside from standout video clips, aligned with TikTok person behaviors, is to know precisely what the viewers response is, then iterate on what’s working.
This new integration will present extra perception into this, and it might be a priceless complement for a lot of advertising and marketing groups.
You may learn extra in regards to the new TikTok/Rockerbox partnership here.