TikTok’s trying to assist entrepreneurs higher join the dots between the efficiency of their TikTok campaigns and their backside line numbers, by way of a new partnership with TransUnion that’ll facilitate multi-touch attribution inside TikTok campaigns.
The method will make the most of TransUnion’s “TruAudience” framework, which makes use of privacy-first knowledge assortment processes to supply omnichannel perception.
As defined by TikTok:
“TransUnion’s TruAudience Advertising and marketing Attribution resolution assigns credit score for a conversion to a number of touchpoints in a buyer journey. This gives entrepreneurs with the solutions to essential questions resembling which advertising channels and techniques are only at driving conversions, and which particular touchpoints inside a channel are only.”
The system makes use of your level of sale enter, in addition to different data from your small business database, to supply a extra encompassing view of how every of your campaigns is performing, which may help you higher perceive the particular influence of every initiative.
Facilitating improved knowledge attribution is quick changing into a key focus, as extra areas look to implement restrictions on knowledge utilization, and each Google and Apple roll out extra express knowledge management choices. Certainly, together with Apple’s iOS 14 update, which prompts customers to choose in or out of knowledge monitoring in apps, Google’s additionally phasing out cookie tracking, that means that entrepreneurs are going to want to search out new knowledge sources to optimize their campaigns.
This new initiative may present a few of the solutions for TikTok entrepreneurs, whereas additionally facilitating broader perception into the influence of your whole advertising efforts.
TikTok says that these trying to implement TransUnion’s TruAudience Analytics can attain out to their TikTok Model Partnership Supervisor or Measurement Accomplice for more information.
