TikTok has announced a brand new integration with Salesforce Advertising and marketing Cloud, which is able to allow TikTok advertisers to simply switch the leads generated by their advertising campaigns on to Salesforce, making it simpler to motion related knowledge and insights.
That, successfully, will carry extra TikTok insights direct to your CRM, which is able to streamline the method of managing and maximizing your TikTok advert campaigns.
As per TikTok:
“TikTok’s new integration for Salesforce Advertising and marketing Cloud is designed to be user-friendly and requires no coding abilities. Advertising and marketing groups will have the ability to set it up in a matter of minutes, permitting them to concentrate on what actually issues – capturing, nurturing, and changing leads.”
Lead data can be transferred to TikTok in real-time, enabling fast response primarily based on engagement. Gross sales and advertising groups can even have the ability to reply to leads through Salesforce Advertising and marketing Cloud, permitting for instant follow-up.
It’s an excellent integration, which may have main advantages for the numerous Salesforce clients who’re operating TikTok advert campaigns.
The brand new integration can be obtainable on Salesforce’s AppExchange market, whereas TikTok advises that manufacturers ought to contact their TikTok Rep or Salesforce Account Govt to get began with the brand new providing.