TikTok has announced a brand new integration with Salesforce Advertising Cloud, which is able to allow TikTok advertisers to simply switch the leads generated by their advertising campaigns on to Salesforce, making it simpler to motion related information and insights.
That, successfully, will deliver extra TikTok insights direct to your CRM, which is able to streamline the method of managing and maximizing your TikTok advert campaigns.
As per TikTok:
“TikTok’s new integration for Salesforce Advertising Cloud is designed to be user-friendly and requires no coding abilities. Advertising groups will have the ability to set it up in a matter of minutes, permitting them to give attention to what actually issues – capturing, nurturing, and changing leads.”
Lead information will probably be transferred to TikTok in real-time, enabling fast response primarily based on engagement. Gross sales and advertising groups will even have the ability to reply to leads by way of Salesforce Advertising Cloud, permitting for rapid follow-up.
It’s a superb integration, which might have main advantages for the numerous Salesforce clients who’re operating TikTok advert campaigns.
The brand new integration will probably be out there on Salesforce’s AppExchange market, whereas TikTok advises that manufacturers ought to contact their TikTok Rep or Salesforce Account Government to get began with the brand new providing.