TikTok Declares LIVE Fest to Spotlight Prime Streaming Expertise


TikTok actually needs live-stream commerce to turn into a factor within the app, simply because it has within the Chinese language model, so it’s making an attempt to push stay content material wherever it may possibly, within the hopes of maximizing curiosity, and driving expanded engagement round in-the-moment broadcasts.

TikTok’s newest initiative on this entrance is a brand new “LIVE Fest” in-app event, which is able to showcase among the finest stay creators that it has to supply.

Yeah, I don’t find out about that promo clip. However basically, TikTok’s LIVE Fest will spotlight among the prime live-stream expertise within the app, whereas additionally giving creators an opportunity to take part in stay challenges and activations.

As per TikTok:

LIVE Fest is a worldwide occasion throughout 50+ nations and areas that can acknowledge and rejoice prime creators. All through the occasion, creators have the chance to gather rewards for going LIVE, join with different creators, and share their creativity with a worldwide viewers. Over the approaching weeks, we’ll be sharing updates on @TikTokLIVE_US concerning the occasion and find out how to be part of within the enjoyable.

TikTok says that the occasion will start “later this month”. There’s no particular date, although in another overview of the event, TikTok says that the “match interval” of LIVE Fest will probably be between December 1st and December sixteenth.

So, not this month.

I don’t know, appears somewhat bizarre.

Date specifics apart, the occasion will embody a variety of occasions that stay creators will be capable to participate in, for an opportunity to win unique prizes.

“The occasion will probably be open to all eligible creators and there are a lot of methods to take part in LIVE Fest. The simplest is by going LIVE throughout the marketing campaign interval. Different methods to level-up participation embody particular LIVE Fest challenges and neighborhood rankings. Throughout the occasion, creators will probably be ranked routinely based mostly on the factors they acquire throughout LIVE Fest. The highest-ranked creators will probably be eligible to obtain rewards. Winners can also be invited to a VIP world creator award occasion early subsequent 12 months, obtain additional Diamond rewards, and extra.”

So that is form of like an announcement of a pending announcement, as a result of there’s not lots of precise element as but. However what’s occurring is, TikTok is working an occasion for live-streamers, and you may win stuff, in all probability someday subsequent month.

In any occasion, the thought is that it will put extra concentrate on TikTok’s stay creators, and spotlight the chances of streaming within the app. As famous, live-stream commerce has turn into a key earner for the Chinese version of TikTok, referred to as “Douyin”, with billions of {dollars} now being spent through Douyin stay broadcasts.

That gives extra alternative for creators to make cash, and TikTok has been making an attempt to push the identical in Western markets, with the intention to assist its prime expertise receives a commission, and thus, maintain them lively within the app.

That’s labored to a point. Some retailers are driving gross sales through TikTok stay streams, whereas NPC streamers like Pinkydoll have clearly discovered a distinct segment. However in broad phrases, in-stream buying nonetheless isn’t in style on the app, nowhere close to as a lot as it’s in Asian markets. Which has left TikTok nonetheless working to discover a higher approach to market its stay commerce choices.

Showcasing its prime stay expertise may very well be one approach to enhance this, and you may anticipate to see a concentrate on partnerships and the potential of stay commerce as a part of the occasion.

In the event you’re , you’ll be able to observe @TikTokLIVE_US within the app for more information, or learn extra about LIVE Fest here.

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