TikTok has launched a brand new marketing campaign to celebrate National Book Lovers Day (August ninth), which goals to focus on the rising #BookTok group, and encourage literary engagement across the occasion.
To get extra individuals studying, TikTok’s working its first-ever “World #BookTok Problem”, which calls on customers to share ebook suggestions within the app for an opportunity to share in a variety of rewards.
As defined by TikTok:
“From August 1st till August thirty first, we’re encouraging ebook lovers to hitch our world group to create #BookTok themed content material, comparable to ebook opinions, must-read lists, ebook suggestions, and extra. Creators who publish at the very least two movies with the #BookTok hashtag will obtain a particular #BookTok profile body together with different unique prizes, finally elevating their place as a real #BookTok tremendous fan!”
What precisely these unique prizes will likely be stays to be seen, however I’d hazard a guess that there’ll be books concerned, in addition to themed merchandise that tie into literary creations.
TikTok will likely be encouraging customers to share their favourite books and their prime underrated reads, whereas additionally sharing assist for native bookshops, and different associated small companies within the app. TikTok can even name on customers to share “hacks and information” from books that folks can apply in day by day life, like cooking ideas, trend notes, and so forth.
I’m hoping these are alleged to be cooking ideas from literature, versus cookbooks, which aren’t actual books, and don’t really matter on this context.
The promotion could possibly be a great way to get extra individuals speaking about literature, and provided that so few individuals even learn books today, as we spend increasingly of our free time on our telephones, it is also an vital push to focus on the worth of literary engagement, which provides a key window into the views of different individuals.
That’s one thing that’s been misplaced to the nuances of on-line connection. When you now have entry to increasingly individuals by way of social apps, the algorithmic incentives of on-line engagement push individuals in direction of extra divisive content material, whereas snackable social posts and brief video clips have additionally lowered our consideration spans, to the purpose the place each message must be condensed right into a meme.
However in actuality, most vital points are extremely advanced, and you’ll’t summarize them right into a easy assertion. That usually implies that vital context is misplaced in favor of witty feedback, however books, and specifically novels, can play a key function in displaying you different individuals’s experiences and views, which might have a far larger affect on opinions than simplistic messaging.
The recognition of the #BookTok hashtag, which has seen a greater than 140% enhance in whole views over the previous year, offers some hope that youthful generations, specifically, are nonetheless partaking with literature, and are nonetheless capable of glean a few of that vital context to assist coloration their understanding.