TikTok has announced an enlargement of its TikTok Marketing Partners Program, with advert businesses now added into the combination, offering extra route in the direction of native specialists in TikTok marketing campaign creation.
TikTok has been working a take a look at of this system with advert company companions in Asia, and now, it’s launched the primary stage of its international rollout of company companions, who’re native specialists which might be formally endorsed by TikTok for his or her platform experience.
As per TikTok:
“Brands can now flip to businesses throughout the globe to construct and optimize high-performing TikTok campaigns. The badged TikTok Company Companions have a confirmed monitor document of success on TikTok, and are trusted by advertisers to develop TikTok-first marketing campaign methods to realize their targets.”
Initially launched in 2020, TikTok’s Advertising Accomplice program has been steadily expanding to incorporate extra parts, together with artistic companions, measurement specialists, commerce advisers, and extra.
And now, you’ll have much more choices to assist optimize your TikTok method, with permitted company help offering insights to assist inform and information your TikTok campaigns.
“Traditionally, it was troublesome for manufacturers to search out businesses that would help each media-buying and inventive optimization wants on TikTok. These businesses have been vetted, skilled, and badged based mostly on their experience in utilizing TikTok-style artistic belongings as a lever for media optimization. They’ll function as a one-stop store for advertisers throughout advertising targets, from driving upper-funnel consciousness and website site visitors to lower-funnel conversions and e-commerce gross sales.”
It may very well be a great way to optimize your TikTok advertising method, and with extra manufacturers seeking to faucet into the recognition of the platform, you possibly can wager that a whole lot of them will probably be looking for help, particularly given the natural content material focus of the app.
And now, you’ll have direct steering by way of native specialists on TikTok promotions.
You may try TikTok’s full checklist of Advertising Companions, in all classes, here.