TikTok has announced an enlargement of its TikTok Marketing Partners Program, with advert companies now added into the combination, offering extra path in direction of native specialists in TikTok marketing campaign creation.
TikTok has been operating a take a look at of this system with advert company companions in Asia, and now, it’s launched the primary stage of its international rollout of company companions, who’re native specialists which are formally endorsed by TikTok for his or her platform experience.
As per TikTok:
“Brands can now flip to companies throughout the globe to construct and optimize high-performing TikTok campaigns. The badged TikTok Company Companions have a confirmed observe report of success on TikTok, and are trusted by advertisers to develop TikTok-first marketing campaign methods to realize their objectives.”
Initially launched in 2020, TikTok’s Advertising Accomplice program has been steadily expanding to incorporate extra components, together with artistic companions, measurement specialists, commerce advisers, and extra.
And now, you’ll have much more choices to assist optimize your TikTok strategy, with permitted company help offering insights to assist inform and information your TikTok campaigns.
“Traditionally, it was tough for manufacturers to seek out companies that would help each media-buying and inventive optimization wants on TikTok. These companies have been vetted, skilled, and badged based mostly on their experience in utilizing TikTok-style artistic property as a lever for media optimization. They will function as a one-stop store for advertisers throughout advertising and marketing goals, from driving upper-funnel consciousness and web site visitors to lower-funnel conversions and e-commerce gross sales.”
It might be a great way to optimize your TikTok advertising and marketing strategy, and with extra manufacturers trying to faucet into the recognition of the platform, you’ll be able to guess that quite a lot of them might be in search of help, particularly given the natural content material focus of the app.
And now, you’ll have direct steerage by way of native specialists on TikTok promotions.
You may try TikTok’s full record of Advertising Companions, in all classes, here.