TikTok’s trying to make it simpler to put up direct to the app through third-party platforms, with a brand new “Direct Post” element inside the TikTok API, which can allow creation instruments to construct in TikTok posting as a publishing choice.
As defined by TikTok:
“Direct Publish permits our group to put up video content material immediately from third-party platforms to TikTok, with picture content material coming quickly. Creators can even schedule long-form video content material utilizing Direct Publish by social media administration platforms.”
So quickly, you’ll see a broader vary of TikTok scheduling choices added to extra third-party social media administration apps, whereas a variety of video modifying instruments may also now acquire TikTok as a direct sharing choice, streamlining the posting and content material administration course of.
“To make use of Direct Publish, creators want to attach their TikTok account to the third-party platform. From there, companions are vetted by an audit course of earlier than granting them entry to Content material Posting API. As soon as these steps are taken, the third-party platform has permission to put up on their TikTok account at any time when the creators attempt to export media to TikTok.”
Preliminary launch companions embrace Adobe (Premiere Professional and Categorical), CapCut, DaVinci Resolve, SocialPilot, and Twitch.
I imply, CapCut can also be owned by TikTok’s mum or dad firm ByteDance, in order that appears fairly logical. However the addition of Twitch’s Clip Editor is fascinating, in that it’s going to higher allow sport streamers to cross-post their clips to TikTok, serving to to increase their viewers attain.
It’s a very good replace, which can significantly assist social media managers in each creation and posting, making it simpler to handle your TikTok content material inside your workflow.
Although there’s additionally one thing to be stated for posting extra lo-fi, much less polished content material to TikTok as effectively. most of the posts that carry out greatest within the app are captured on a cellular machine, which can provide posts a extra real, human really feel, versus polished, professional-looking model promotions.
But, even so, extra artistic results will at all times stand out, so perhaps, utilizing a mix of each parts, you’ll be capable to create more practical, resonant TikTok clips.
Both approach, having the choice there’s a profit.
You possibly can be taught extra about TikTok’s evolving posting choices through its API here.