TikTok provides 5 new methods to implement security for teen customers


TikTok has introduced 5 new methods to assist preserve teenagers secure on the platform. The brand new enforcement insurance policies may also make borderline or “suggestive” content material ineligible for advice into TikTok For You feeds.

What’s new. TikTok is growing their enforcement of nudity, sexual exercise, and sexually specific content material, together with content material that directs to grownup web sites or apps for teen customers (age 13-17).

1. Implementing insurance policies on sexually suggestive content material

For audiences underneath age 13, TikTok has policies round content material classes that aren’t eligible for advice, together with implied nudity, sensual content material, and different content material that’s not appropriate. TikTok says that they’re persevering with to enhance the expertise that detects most of these posts.

2. Innovating Content material Ranges

In 2022, TikTok launched its Content material Ranges system, which is designed to stop sure content material with extra mature or complicated themes (resembling content material containing profanity, grownup innuendo, or sexually suggestive content material) from reaching audiences between ages 13-17. The extra added steps to that system have helped to stop these teen accounts from viewing over 1 million overtly sexually suggestive movies within the final 30 days.

3. Automation

TikTok has been investing in machine studying fashions to enhance their consistency and accuracy in detecting sexually specific, suggestive, or borderline content material. TikTok says:

We’re making progress to cut back the prevalence of borderline or suggestive content material suggestions general, and at the moment are launching the subsequent iteration of our borderline suggestive mannequin which we count on to enhance detection of such content material, subsequently making a extra applicable and comfy expertise for teen account holders.

4. Partnerships

TikTok lately partnered with StopNCII.org, becoming a member of forces with Meta and Bumble, to bolster efforts to cease the unfold of non-consensual intimate imagery. The collaboration will present higher assist for victims, in addition to assist forestall content material recognized by means of our partnership with StopNCII from being posted on the platform.

5. Giving energy again to the creators

Viewers controls have been rolled out final yr as a manner for creators to limit their content material to accounts over 18 in LIVE. The Viewers controls characteristic has begun rolling out to creators of short-form video and can increase the characteristic globally over the approaching weeks. 

What TikTok says. “Our aim has at all times been to verify our group, particularly teenagers on our platform, have a secure, optimistic and joyful expertise after they come to TikTok.” 

Dig deeper. You’ll be able to assessment the brand new insurance policies in TikTok’s blog post.

Why we care. The creation and enforcement of recent insurance policies are a part of their broader push towards growing security for teen TikTok customers. Previously, TikTok has confronted scrutiny from customers and the federal government for not doing extra to safe their platform and implement content material insurance policies.

Extra about TikTok security:

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Nicole Farley

Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.

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