This present day in search advertising historical past: March 7


Google provides touchdown web page load time to High quality Rating

In 2008, Google AdWords confirmed a brand new addition to High quality Rating: touchdown web page load time.

Google mentioned they did this for 2 causes:

First, customers have the very best expertise once they don’t have to attend a very long time for touchdown pages to load. Interstitial pages, a number of redirects, excessively sluggish servers, and different issues that may enhance load instances solely hold customers from getting what they need: details about what you are promoting. Second, customers usually tend to abandon touchdown pages that load slowly, which might harm your conversion charge.

– Inside AdWords, Landing page load time will soon be incorporated into Quality Score

And what did Google think about to be too sluggish? Google was usually obscure, telling Search Engine Land:

  • “Our purpose is to encourage advertisers with touchdown pages which might be excessively sluggish to hurry up their websites. It’s not attainable to offer a precise variety of seconds above which we’d think about a web site to load ‘slowly,’ since we regulate for regional and nation variations in common load instances.”

Learn all about it in Load Time Confirmed As AdWords Quality Score & New Category Exclusion Feature.

Additionally on at the present time

Google Broad Core Algorithm Updates: Everything you need to know

2022: What’s a broad core algorithm replace? Be taught the whole historical past of Google’s core updates, what they’re, and what’s necessary for search engine optimisation.

Google’s ‘Russian invasion of Ukraine’ results includes new search features

2022: The brand new options included sections for background data, estimated casualties and pictures of the battle.

Microsoft Advertising announces new ad type for service providers

2022: Skilled service advertisements may be used to advertise regional places of work, branches and even nationwide manufacturers that present related companies.

SEOs beware: Link builders are back with bogus Domain Authority pitches

2019: In dozens of emails and numerous social media posts, SEOs expressed considerations over DA rating modifications and the influence on their Google rankings.

Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle

2018: The characteristic labored mechanically with DoubleClick AMP advert tag and for advert networks utilizing Quick Fetch.

AMP rolling out to 1 billion more people in Asia

2017: Baidu, Sogou and Yahoo Japan had been adopting the cell framework.

Flickr’s new ‘similarity search’ feature makes it easier to find visually similar photos

2017: Flickr mentioned its new search possibility used superior know-how to floor related pictures with out a lot work on the consumer’s finish.

Google tests clickable phone numbers in organic search results

2016: Google was experimenting with click-to-call on the natural facet, which they’d carried out with advertisements and native earlier than.

App marketers can now upload customer IDs to AdWords for targeting on Google Display Network

2016: The brand new bulk IDFA/promoting ID add characteristic helped builders attempt to re-engage customers on iOS and Android gadgets.

AdWords API For New Google Shopping Campaigns Now Available

2014: The API was obtainable to companies and third-party platforms to facilitate large-scale implementations.

Google Stepping Up Merchant Feed Enforcement

2014: Google would start to disapprove merchandise with incorrect GTIN, MPN and model identifiers and globally demote merchandise with incorrect identifier_exists attribute

Search In Pics: Bing Street View Car, Google Toy Helicopter & Special Key

2014: The most recent photos displaying what folks eat on the search engine corporations, how they play, who they meet, the place they converse, what toys they’ve, and extra.

Did Google Just Penalize Another Link Network? SAPE Links

2013: Site owners who had used the SAPE hyperlink community reported that their websites took laborious penalties inside Google, leading to an enormous downgrade in rating.

Blind Study Finds YP Local Results Beat Google, Bing, Yahoo

2013: 1000’s of queries had been in contrast over a yr.

Google Maps Might Be Banned In Germany Over Patent Infringement

2013: The choose reportedly known as the patent, which describes how map information and native search outcomes will be mixed, a “massive thought.”

Facebook Updates News Feed, No Impact On Graph Search (Today)

2013: Although a few of the Information Feed modifications might finally have impacted Graph Search.

Google Meets Miss Manners, Encourages Searchers To Thank Those Who +1’d Content

2012: If a searcher did select to thank somebody for the +1, they had been prompted to thank instantly on Google+.

Microsoft adCenter Launches Location Extensions In Ads

2012: Location Extensions allowed native enterprise advertisers to show their addresses and cellphone numbers inside the advertisements on Bing and Yahoo.

Google To Acquire

2011: was a worth comparability web site for loans and monetary merchandise. 

Google Controls 97 Percent Of Mobile Paid Search: Report

2011: The report additionally acknowledged that cell searches had a CTR that was 30% decrease than desktop CTR.

Report: Expect More Aggressive Acquisitions From Google

2011: Having made a report 48 purchases in 2010, Google was “going to proceed to be aggressive.”

Google Navigation Now Avoids Traffic

2011: Actual-time site visitors circumstances and historic site visitors patterns had been factored into the routing.

Bing Tests New Top Bar Navigation & HTML5 Preview Coming Soon

2011: The brand new bar was bigger, incorporating extra of the Bing house web page theme from that day. 

First Angry Birds Product Integration To Tout Bing

2011: Rovio and Microsoft struck a deal to combine Bing search into the sport.

Google Tests More TV Ads With AdWords Integration

2008: Google despatched out extra invites for advertisers to check out TV advertisements inside the Google AdWords system.

U.S. Pentagon Bans Google From Military Bases

2008: The ban got here after StreetView images of Fort Sam Houston in San Antonio had been discovered on Google Maps.

Microsoft’s Google Obsession, MicroHoo’s Asian Outlook, And Competing For Digg

2008: “So it could be my final breath at Microsoft, however we’re going to be there, working away, constructing share.”

Utah Neuters Search Ad Trademark Keyword Law

2008: In brief, you could possibly now legally bid on trademarked phrases in Utah, assuming you complied with the search engine’s trademark coverage in your nation.

Friendster Partners With Google & Drops Yahoo

2007: Social networking web site Friendster chosen Google to energy search and advertisements on its web site.

Link Count Updates At Google & Yahoo Search

2007: Yahoo and Google had been updating the variety of hyperlinks they account for every web site.

Version 5 Of Google Desktop Released

2007: Enhancements to desktop search included the addition of “preview search outcomes.”

Send Destination Points From Google Maps To Your GPS Device

2007: BMW in Germany began supporting integration with Google Maps.

YouTube Blocked In Turkey

2007: As a result of a video was discovered that insulted Mustafa Kemal Ataturk, the founder of recent Turkey.’s CEO, Jim Lanzone, Calls Yahoo Paid Inclusion “Hypocritical”

2007: He discovered it “hypocritical to cost for one thing we have to do anyway” (i.e., crawl the online to search out high quality pages to current to the searcher).

Yahoo China Sued For Linking To Unlicensed Music

2007: The case was filed in early January by “11 corporations and seeks damages of 5.5 million yuan ($710,686).”

SuperPages Upgrades Mapping With Virtual Earth

2007: It added a spread of sharing and personalization options constructed on prime of the Microsoft Digital Earth platform.

From Search Advertising Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.

< March 6 | Search Marketing History | March 8 >

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