This present day in search advertising historical past: March 3


Google Panda title revealed

In 2011, Google’s Amit Singhal and Matt Cutts revealed that Google Panda was the true title of the replace that was informally known as Farmer when it launched Feb. 24.

“Effectively, we named it internally after an engineer, and his title is Panda. So internally we referred to as an enormous Panda,” Singhal stated in a Wired interview with Steven Levy.” He was one of many key guys. He mainly got here up with the breakthrough just a few months again that made it doable.”

Google stated the launch of the “Caffeine” indexing infrastructure inadvertently helped enhance the visibility of “shallow content material.

“Our index grew so rapidly, and we had been simply crawling at a a lot quicker velocity. When that occurred, we mainly received loads of good contemporary content material, and a few not so good. The issue had shifted from random gibberish, which the spam group had properly taken care of, into considerably extra like written prose. However the content material was shallow,” Singhal added.

Learn all about it in Google Speaks More About The Farmer Update, AKA Panda Update. And dig deeper in

Additionally on today

Google page experience update for desktop done rolling out

2022: The rollout was accomplished after 9 days.

Google ‘Confirmed by phone’ label in local panel may add trust to local listings

2022: Google was testing displaying a “confirmed by telephone” label to the native itemizing, adopted by when it was final confirmed

Microsoft Advertising Editor rolls out support for Microsoft Audience Network campaigns

2022: Microsoft deliberate so as to add assist for extra Viewers Community capabilities throughout the advertisements editor.

Help for Ukraine SEO & PPC specialists seeking work

2022: An search engine optimisation entrepreneur has created two assets: one for job seekers and one other for employers with vacancies keen to rent Ukrainians.

Google will not build or use alternate identifiers to track users across the web

2021: Google reiterated that its merchandise would use Federated Studying of Cohorts to allow advertisers to focus on audiences.

Optimization score comes to Google Ads app

2020: Additionally, Darkish mode.

Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report]

2020: Roughly 90% of grownup web customers relied on critiques, however with rising consciousness of fraud and manipulation.

Search in Pics: Google sleep capsules, YouTube control room & golden Android figurine

2017: The most recent photographs culled from the net, displaying what folks eat on the search engine corporations, how they play, who they meet, the place they communicate, what toys they’ve and extra.

Google Image Search Tests Colored Filter Buttons

2016: The brand new format confirmed up on desktop picture outcomes for some and used totally different coloured backgrounds to reinforce the filter choices for the searcher.

Bing Native Ads Rollout Gains Steam: Support Coming To Bing Ads Editor

2016: Bing Adverts rolled out an replace for Bing Adverts Editor that included enhancing assist for native advert bidding.

Bing Partners With NCAA To Deliver March Madness Predictions & Tournament App

2016: Bing and the NCAA teamed up once more to assist followers fill out their NCAA brackets and observe all 67 video games

Google Researchers Introduce System To Rank Web Pages On Facts, Not Links

2015: May Google sometime rank net pages primarily based on how correct they’re? A brand new paper instructed they may.

Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling

2015: The corporate pulled collectively greater than 3,400 folks to set the Guinness World Report for the most important simultaneous yodel.

Matt Cutts Video: How Google Determines What’s A Paid Link

2014: Cutts solutions: “What’s a ‘paid hyperlink’?”

Google To Launch New Search Results Design With Larger Fonts & No Underlines Soon?

2014: Google had been testing a number of layouts that made the search outcomes look a bit simpler to learn by rising the font dimension and eradicating a few of the underlines for the hyperlinked content material.

Google Bug Turned Entire Web Into “Lorem Ipsum”

2014: There was. aweird subject the place Google confirmed Lorem Ipsum boilerplate textual content within the search outcomes snippets.

Bing Quietly Adds A Scientific Full Size Calculator

2014: Once you looked for a math reply, not solely did you get the reply, however you additionally received an interactive calculator in Bing’s search outcomes.

Interflora Gets Its Google Rankings Back, 11 Days After Penalty

2013: Interflora was rating once more on searches for its firm title, and its Google+ model field was showing once more on the suitable facet of the search outcomes.

Google Redesigns Google Profiles

2011: The profiles seemed slicker and extra “social,” as you’d anticipate from a Fb or Twitter.

Google Intros AdSense Mobile Interface

2011: The mobile-friendly website allow you to examine earnings, get alerts, and examine non-Flash-based experiences.

Kayak Welcomes Google As Travel Search Competitor, With ITA Acquisition Still Under DOJ Review

2011: The journey search engine didn’t worry Google’s entrance into the journey search market, in accordance with Paul English,’s co-founder and Chief Know-how Officer.

Video: Inside Google’s Self-Driving Cars

2011: TED attendees had been allowed to journey contained in the self-driving vehicles, on a closed course.

Bing Brings Local Deals To Mobile, PC

2011: The supply of offers was The Dealmap.

Microsoft & Facebook No Longer Friends After Employee Poaching Accusations

2011: Microsoft was contemplating taking authorized motion in opposition to Fb for allegedly poaching their workers.

Ask Launches Local Conversations iPhone App

2011: Ask launched a brand new app targeted on native conversations referred to as Ask Round.

Google Simplifies Verification For Multiple Owners In Webmaster Tools

2010: Reasonably than having to add a number of verification recordsdata or create a number of meta tags, there was a brand new “Add a Consumer” software on the location verification web page.

Google’s Norvig: PageRank Is Overhyped

2010: Google’s Director of Analysis Peter Norvig stated the general public’s deal with PageRank was misguided and it most likely wanted a brand new title.

Google Grades Itself On SEO Best Practices

2010: Google had a combined bag of excellent search engine optimisation techniques and missed alternatives on the homepages of 100 totally different merchandise.

Google Kills SearchWiki, Replaces It With Starred Results

2010: The power to re-order, take away, and touch upon search outcomes was changed by a scaled-down model that Google was merely calling “stars” or “starred outcomes.”

It’s Official: Google’s Proposal For Crawling AJAX URLs is Live

2010: Google’s Maile Ohye confirmed that Google was now crawling AJAX pages.

Report: Growth Of Paid Search Budgets Decline While SEO Budgets Increase

2009: An eMarketer report stated search engine optimisation budgets would enhance within the subsequent 5 years, whereas paid search budgets would decline relative to the general advertising budgets for corporations.

Twitter & Google Maps Help Find Lost Skiers

2009: Twitter, at the side of Google Maps, helped find a few misplaced skiers.

MapQuest Launches Enhanced Biz Locator, Puts Brands On The Map

2009: A scrolling vertical bar appeared on the higher proper of each map permitting advertisers to populate any map rapidly with particular model places.

Cuil Announces New Layout, Other Updates

2009: Cuil, the search engine that launched to nice hype in 2008 after which just about disappeared, introduced modifications to its design, content material, and backend.

Yahoo Search March ’08 Weather Report

2008: Yahoo made modifications to their crawling, indexing and rating algorithms. Calls Dumping Teoma Search Technology Rumors False

2008: “Backside line: they’re simply flat-out not true. Our Teoma expertise will proceed to energy search engine outcomes on”

comScore Paid Search Data & How The Sky Might Not Be Falling

2008: A drop in paid clicks was not as a result of advertisers holding again on spending however reasonably Google’s “high quality initiatives.”

Mobile 411: A Leading Indicator For Mobile Search

2008: A survey discovered the most typical utilization frequency for cell listing help was “as soon as each three months” (61 %).

InsideTrip Seeks To Add More Depth And Dimension To Travel Search

2008: The positioning provided a metasearch engine (like Kayak or Farechase) for airfares.

Compete Sold For $75 Million To Taylor Nelson Sofres

2008:’s 2007 income was $14.9 million, over 50% increased than within the earlier yr.

From Search Advertising and marketing Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.

< March 2 | Search Marketing History | March 4 >

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