Google Panda patent granted
In 2014, a patent (Ranking search results) written by Google’s Navneet Panda and Vladimir Ofitserov – probably describing the Google Panda algorithm update, or components of it – was granted.
Nevertheless, the truth that Google was granted this patent didn’t essentially imply it was being utilized by Google on the time, or that it hadn’t been modified because the software was filed.
Learn all about it in Google Granted Patent For Panda Algorithm and dive deeper into Invoice Slawski’s Google’s Panda Granted a Patent on Ranking Search Results and Is Ranking Search Results the Panda Patent? on SEO by the Sea. And right here’s the patent.
Briefly, it was about inbound hyperlinks and what number of search queries had been made a couple of explicit web page/useful resource, and it modified the “preliminary scores” for the pages/sources being ranked.
Slawski defined the patent had many components that labored collectively:
- Figuring out, for a lot of teams of sources, a depend of impartial incoming hyperlinks to assist in the group
- Deciding, for every of the plurality of teams of sources, a depend of reference queries
- Selecting, for every of the plurality of teams of sources, a respective group-specific modification issue, whereby the group-specific modification issue for every group get primarily based on the depend of impartial hyperlinks and the depend of reference queries for the group
- Associating, with every of the plurality of teams of sources, the respective group-specific modification issue for the group, whereby the respective group-specific modification for the group modifies preliminary scores generated for assist in the group in response to acquired search queries
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From Search Advertising Expo (SMX)
Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.
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