Today in search advertising historical past: March 25


Google Panda patent granted

In 2014, a patent (Ranking search results) written by Google’s Navneet Panda and Vladimir Ofitserov – probably describing the Google Panda algorithm update, or components of it – was granted.

Nevertheless, the truth that Google was granted this patent didn’t essentially imply it was being utilized by Google on the time, or that it hadn’t been modified because the software was filed. 

Learn all about it in Google Granted Patent For Panda Algorithm and dive deeper into Invoice Slawski’s Google’s Panda Granted a Patent on Ranking Search Results and Is Ranking Search Results the Panda Patent? on SEO by the Sea. And right here’s the patent.

Briefly, it was about inbound hyperlinks and what number of search queries had been made a couple of explicit web page/useful resource, and it modified the “preliminary scores” for the pages/sources being ranked.

Slawski defined the patent had many components that labored collectively:

  • Figuring out, for a lot of teams of sources, a depend of impartial incoming hyperlinks to assist in the group
  • Deciding, for every of the plurality of teams of sources, a depend of reference queries
  • Selecting, for every of the plurality of teams of sources, a respective group-specific modification issue, whereby the group-specific modification issue for every group get primarily based on the depend of impartial hyperlinks and the depend of reference queries for the group
  • Associating, with every of the plurality of teams of sources, the respective group-specific modification issue for the group, whereby the respective group-specific modification for the group modifies preliminary scores generated for assist in the group in response to acquired search queries

Additionally on today

Google Search rolls out a more visual search interface on mobile with grid format

2022: Have been each high outcomes place one or did Google depend the one on the correct as place two?

Google Search Console users experience crawl stats report data issue

2021: Between March 10 and 23 there was a knowledge difficulty with the crawl stats report, no Google Search efficiency points had been related to this information bug.

Google adds practice problems and math solver structured data and Search Console reports

2021: Google got here up with new structured information and Search Console reporting to assist academic web sites perceive which pages had these content material sorts.

Microsoft proposes method to automatically submit URLs from WordPress to search engines

2021: Microsoft wished to construct into the core of WordPress the flexibility to robotically push new and up to date URLs to Bing and different engines like google.

Microsoft Advertising introduces more automation via ad suggestions with auto-apply

2021: Advert options marked as auto-apply would begin serving after 14 days if no motion was taken.

Google Podcasts gets a redesign and iOS rollout

2020: The brand new design featured an Discover tab with suggestions primarily based on the listener’s pursuits.

Google turns on ‘mark a business temporarily closed’ for business owners on GMB

2020: The instrument was underneath ‘Shut this enterprise on Google.’

SEOs talk pivoting and planning for a future after COVID-19

2020: What veteran SEOs had been doing to assist shoppers adapt to enterprise throughout and after the pandemic.

COVID-Consumers: Pessimistic, but spending more online

2020: A big majority of customers anticipated a recession subsequent 12 months however had been spending as much as 30% extra on-line, in response to a survey.

Social platforms cut streaming quality as ‘social distancing’ wages on

2020: The push to downgrade streaming high quality was primarily centered in Europe with regulatory mandates to cut back community pressure.

Video: Hamlet Batista on scaling and automating SEO with code

2020: And a bit about utilizing Python.

Google webspam report: Hacked sites, user-generated spam, bad linking topped 2018 priorities

2019: Google launched its annual webspam report final week to spotlight advances towards content material that seeks to govern rating algorithms and hurt customers.

Google AMP, mobile-friendly testing tools support code editing

2019: Google introduced that its AMP and mobile-friendly take a look at instruments supported the flexibility to edit code and rerun the take a look at, stay.

Bing Ads bad account takedowns doubled in 2018

2019: Third-party tech assist scams, cryptocurrency and weapons advert content material topped the areas of consideration.

TravelTime maps API lets users search by time rather than distance

2019: Customers might search by time and make journey or transportation selections accordingly.

AdWords now applies recommended bids to new DSA categories automatically

2016: The characteristic was designed to assist managers arrange numerous dynamic search advert classes shortly.

Contradicting other data, Compete says search traffic growing on the desktop

2016: Agency argued variety of searchers and searches per person have grown considerably on the PC since final 12 months.

Search in Pics: Google hammocks, “Star Wars” wall stickers & Matt Cutts playing with pandas

2016: The newest photos exhibiting what folks eat on the search engine firms, how they play, who they meet, the place they converse, what toys they’ve and extra.

Google Adds Subdomain Support To Change Of Address Tool In Google Webmaster Tools

2015: You would now talk subdomain strikes in Google Webmaster Instruments Change of Deal with instrument.

Google Clarifies “Mobile Friendly Update” Will Roll Out Over A Week, Be Yes/No Response & More

2015: There have been no levels of mobile-friendliness on this algorithm.

Google Launches Major Push To Get Local Businesses Online, Improve Data

2015: New web site provided instruments, content material and solicited enterprise homeowners to replace info.

Google Misattributing Content From Major News Publishers

2014: It was unclear if the difficulty was with Google or with the publishers.

Five Days Later, It Looks Like Google Has Penalized Web Design Library For Selling Links

2014: An internet site that was utilizing Twitter to resume paid hyperlinks appeared to have earned a Google penalty.

BrandVerity Offers Feedback From Google, Bing On Paid Search Trademark Complaints

2014: BrandVerity added a course of to its paid search advert monitoring system to provide shoppers direct suggestions from Google and the Yahoo Bing Community on trademark violation complaints.

Apple Broadening App-Store Search With Related Keywords

2014: Whereas this wasn’t solely useful it did supply some discovery potential.

Google Finally Discontinues The Blocked Sites Feature

2013: After over a 12 months of the blocked websites characteristic not working (and two months after Google promised it could return) Google formally declared they had been discontinuing the characteristic.

Google Streamlines AdWords Rules On Using Trademark Keywords

2013: Google introduced an replace to its AdWords trademark coverage that streamlined the foundations on utilizing third-party trademark key phrases in campaigns.

Google Adds Publisher Opt-Out Tool For Shopping, Flights, Hotels & Local Search

2013: Google’s instrument was a results of an settlement with the US Federal Commerce Fee over antitust fees.

Bing Offers Recommendations for SEO-Friendly AJAX: Suggests HTML5 pushState

2013: Bing introduced assist for HTML5 pushState as a method to implement AJAX on a web site in a approach that helped Bing crawl and index the URLs and content material.

Facebook Graph Search Now Passing Keyword Data To Webmasters

2013: The key phrase information was handed from Fb with a question string [q={keyword}] appended to the top of the referring URL. 

LinkedIn Is Getting Smarter With Enhanced Search Features & Improved Query Results

2013: LinkedIn launched a brand new unified search characteristic and a better question intent algorithm that constantly served up extra related outcomes.

Apple Buys Indoor Location Company, What’s It Up To?

2013: Did Apple see indoor location as a future a part of the iOS platform?

Was Android Tablet OS (Honeycomb) Rushed to Market?

2011: “To make our schedule to ship the pill, we made some design tradeoffs,” stated Andy Rubin, vice-president for engineering at Google and head of its Android group.

Updated: Is “FaceSense” Forthcoming?

2011: Fb was testing new advert focusing on choices that displayed inventive beside content material that was contextually related, equally to Google’s AdSense.

Zuckerberg In Zion: Speaks To Senator Hatch, Students At BYU

2011: He spent a good period of time speaking concerning the “false impression” that advertisers can entry your private info, however reasonably, that Fb does the focusing on primarily based on advertiser choice.

Search In Pics: Yahoo Purple Door, Bus Stop & Google Honeycomb

2011: The newest photos exhibiting what folks eat on the search engine firms, how they play, who they meet, the place they converse, what toys they’ve, and extra.

Google Bug & Slow PR Leads To Chinese Hack Rumors

2010: Google executives web page was exhibiting up in Chinese language language.

Google Now Offering “Remarketing” To All AdWords Advertisers

2010: Google had initiated a trial of remarketing for show and textual content advertisements all through its content material community in March 2009.

Google China: Congressional Praise; Microsoft Supports Tyranny & Google Eats Poo Cartoon

2010: The reactions to Google’s partial withdrawal from China continued. 

Microsoft Announces Raft Of New Bing Features: Improved UI, More “Answers” And Of Course Foursquare

2010: Lots of the enhancements had been centered on the UI, richer vertical experiences, maps and real-time info.

The State Of Search Engine Marketing 2010

2010: The North American search engine advertising trade was anticipated to develop 14% from $14.6 billion in 2009 to $16.6 billion by the top of 2010.

The Things That Facebook Causes, According To Google, Yahoo & Bing

2010: Divorce, despair, jealousy, most cancers and extra.

SES New York 2010 Day 3 Live Coverage

Google Voice Search & My Location Now On Blackberry

2009: The My Location characteristic allow you to search without having to enter a metropolis title or another geographic modifier.

Yahoo Closes The Cabin Door On FareChase

2009: An alert on the FareChase web site indicated it was the service’s remaining day and inspired customers to as an alternative use Yahoo Journey.

Google’s Search Box Grows As Needed: Yahoo & Live Search Don’t

2008: Google would improve the width of the search field if a question was lengthy sufficient to warrant a wider search field.

White Spaces: Google’s Second Bite At The Wireless Apple

2008: Google didn’t win any of the 700MHz bandwidth, though it secured the correct of open entry for third-party units and software program on the C Block.

Is Yahoo Hoping For Justice Department Intervention To Stop MicroHoo Merger?

2008: Was authorities intervention the key hope of Yahoo administration?

OpenSocial Becomes More Open, Facebook Says No; AOL Flamed By Mag; Court Rules Against Clicking Minors

2008: Google, Yahoo, and Information Corp.’s MySpace joined forces to announce that OpenSocial, the social networking platform different to Fb’s platform, was going to grow to be a non-profit basis.

From Search Advertising Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.

< March 24 | Search Marketing History | March 26 >

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