At the present time in search advertising historical past: March 18


Google Business Profiles new emergency help attributes for Ukraine support

2022: Google additionally added lodge attributes to outline if motels supplied help to these displaced from Ukraine.

Brands, especially restaurants, need FAQs and ‘coronapages’ fast

2020: It was vital that precautions being taken have been discoverable in search outcomes.

Video: Martha van Berkel talks about structured data

2020: Does including schema assist enhance your search rankings? Google stated no however…

Google on the March 2019 core update: This is not the biggest update we’ve released

2019: Associated: Early data on Google March 2019 Core Update show an interesting pattern

Google Ads now makes reporting column recommendations

2019: With this replace, Bid Technique Sort was now not a required column.

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination

2019: McDonald’s marketing campaign confirmed drivers in-car adverts that mirrored billboards.

Google Image Search launches colored filter buttons

2016: After testing varied combos, Google launched new filter buttons within the picture search outcomes.

Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr

2016: The advert extension was in beta within the U.S.

Bing partners with US National Park Service for #FindYourPark photo contest

2016: The successful photograph could be featured on Bing’s house web page throughout Nationwide Park Week and used as Bing’s Fb and Twitter cowl photograph in April.

Search in Pics: Google Analytics With NASA, Google buffalo & Fiber office

2016: The most recent pictures displaying what individuals eat on the search engine firms, how they play, who they meet, the place they communicate, what toys they’ve and extra.

Yahoo Loses Market Share As Some Firefox Users Return To Google

2015: Google had change into more and more aggressive in attempting to lure again customers.

EU Antitrust Chief Says Google Settlement Essentially Done

2014: Amid criticism from politicians and Google’s critics, EU antitrust chief Joaquín Almunia basically stated that Google’s antitrust settlement proposal was a performed deal. 

Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate

2014: Advertisers have been in a position to begin together with a number of variations of key phrases by way of Bing Advertisements Editor and the Bing Advertisements Add API.

Yandex Buys Israeli Geo-Location Platform KitLocate

2014: The chief advantage of KitLocate was that it offered location to apps with out utilizing a lot energy – in contrast to GPS or triangulation, which might drain cellular batteries.

GetListed Tool Relaunches As Moz Local

2014: Companies and enterprise house owners might use the software to analysis the place their listings appeared on-line, handle claiming and verification and listings submission.

A Dilbert On Search Engine Keyword Research

2014: There was a enjoyable search marketing-related Dilbert strip on the subject of doing and presenting your key phrase analysis to your boss.

Google Penalized One Article On BBC’s Web Site

2013: Google’s John Mueller: “We discovered unnatural hyperlinks to a person article, and took a granular motion based mostly on that.”

Bing Webmaster Tools Adds Site Move Tool

2013: The software allow you to transfer from one area to a different area in addition to from inside a website; URLs to URLs.

Google Goes Beyond Answers, Starts Guessing Release Dates

2011: Google added a one field even when it solely had a “finest guess” on the reply to a search.

Yahoo’s AllTheWeb To Redirect To Yahoo Search April 4th

2011: AllTheWeb one of many search engines like google Yahoo acquired in 2003 to assist construct Yahoo Search, would sundown April 4, 2011.

SEO Held Liable, Fined In Counterfeiting Case

2011: A web site builder and web optimization agency was held liable in federal courtroom in a case through which it was accused of enabling the sale of counterfeit items.

Search In Pics: YouTube Socks, Yahoo Bowlers & Bing Armbands

2011: The most recent pictures displaying what individuals eat on the search engine firms, how they play, who they meet, the place they communicate, what toys they’ve, and extra.

Google Tests “Sponsored Map Icons”

2010: The Sponsored Map Icons have been a brand new approach to promote your enterprise inside Google Maps.

Google Will Let Web Users Avoid Analytics Tracking

2010: The corporate stated it could quickly let internet customers opt-out of being tracked by its standard Google Analytics software program.

Google-Viacom Court Documents Out; Google Says Viacom ‘Secretly’ Uploaded Videos

2010: YouTube’s chief counsel accused Viacom of “constantly and secretly” placing its content material on YouTube, and “intentionally” making the fabric look newbie.

Google Updated Maps For Mobile For Android

2010: An up to date interface and a few characteristic modifications to assist enhance usability.

Google’s Matt Cutts On Keywords In The URL

2009: Cutts solutions: “Does the place of key phrases within the URL have an effect on rating?”

Twitter Search: Not Your Friend If You Tweet Something Bad

2009: Watch out what you say in a public setting and use social media instruments that can assist you, not harm you.

Financial Times Launches Newssift, A Business News Search Engine

2009: Newssift aimed to convey context and which means that its creators stated was lacking from conventional keyword-based enterprise information search engines like google.

Google Maps Opens Up Editing To Everyone

2008: Customers would now be capable to edit any particulars a couple of enterprise or location, or add new companies, even when they weren’t the enterprise proprietor.

Yahoo Expects To Double Cash Flow In Three Years & Reaffirms 2008 Outlook

2008: Yahoo anticipated to double its working money stream in three years from $1.9 billion to $3.7 billion.

Search Biz: Alibaba Gains, Google Loses, & Eric Schmidt Says Don’t Call Me Daddy Anymore

2008: China’s, through which Yahoo was a major minority shareholder, loved a huge 340% achieve in web revenue tied to China’s fast-growing economic system.

SES NY 2008 Day Two Live Coverage Recap

From Search Advertising Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.

< March 17 | Search Marketing History | March 19 >

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