Today in search advertising historical past: March 17


Google blocks 3.1 billion ads in a tumultuous 2020, says annual Ads Safety Report

2021: The report listed misinformation round COVID-19 and the political local weather, in addition to advert fraud, as prime considerations. adds coronavirus-related structured data types in version 7.0

2020: “SpecialAnnouncement” and “eventAttendanceMode” may assist companies present occasion updates within the search outcomes.

Yahoo and other Verizon-owned search sites favor Verizon media properties [Study]

2020: Research in contrast rankings for a similar queries throughout six Bing-powered search websites, together with Bing itself.

Sellers start feeling the strains on Amazon’s fulfillment systems amid coronavirus buying frenzy

2020: The corporate had halted shipments of non-essential gadgets to its warehouses and stopped most of its advertisements on Google. 

Google to further dilute exact match in AdWords; will ignore word order & function words

2017: Not only for plurals anymore, shut variants would prolong to incorporate phrase ordering and performance phrases in inexact match key phrases.

Google receives search warrant for identities of everyone who searched crime victim’s name

2017: Police in Minnesota obtained a courtroom order requiring Google to reveal the identities of people that looked for the identify or photographs of the native sufferer of monetary fraud.

DMOZ has officially closed after nearly 19 years

2017: The closure marked the ultimate finish of a chapter of people making an attempt to arrange the net.

Search in Pics: Green GoogleBot, Google swings & hammock & a mini Google pool

2017: The most recent photographs displaying what folks eat on the search engine firms, how they play, who they meet, the place they converse, what toys they’ve and extra.

Google Strongly Encouraging Webmasters To Adopt Autocomplete On Forms For Mobile

2015: Google mentioned site owners ought to implement autocomplete markup to enhance cell consumer conversions however didn’t say it might be a rating issue.

How Big Will Google’s Mobile-Friendly Update Be? Bigger Than Panda Or Penguin

2015: Google’s Zineb Ait Bahajji mentioned the mobile-friendly algorithm would influence extra websites than the Panda or Penguin algorithms.

AdWords Top Movers Report Gets A Makeover

2015: Google up to date the High Movers report with a abstract to make it simpler to identify areas for enchancment.

Play The Google Feud Game & I Bet You’ll Lose

2015: Google Feud tailored the favored recreation present, Household Feud, through the use of Google autocomplete recommendations.

Ranking Benefit To Making Your Site SSL? Not Yet But Google’s Cutts Would Like To Make It Happen.

2014: Cutts didn’t say this was or could be a rating issue. He mentioned that he wish to see it develop into a rating issue.

Matt Cutts: Google Mobile Queries May Surpass PC Search This Year

2014: Google’s Matt Cutts mentioned he “wouldn’t be shocked” if cell search exceeded desktop queries by the tip of the 12 months.

Google Testing New Sponsored Shopping Boxes, With 3D View

2014: Google continued to experiment with Google Buying shows past the standard thumbnail field panel of Product Itemizing Adverts.

Google’s Matt Cutts Gives SEO Advice For Times When Your Products Go Out Of Stock

2014: Cutts solutions: “What ought to websites do with pages for merchandise which might be not accessible?”

Study: Researchers Blame Google Flu Trends Inaccuracies On Ongoing Algorithm Updates

2014: Researchers claimed the issue revolved round Google’s continually up to date algorithms and the shortcoming of huge information to supply, “Legitimate and dependable information amenable for scientific evaluation.”

Bing Ads Now Shows Zero-Click Search Queries, Offers 20 To 40X More Data Than Before

2014: Bing Adverts up to date the Search Time period Report (previously often called the Search Question Report), which housed the info on the phrases customers truly typed earlier than clicking on an advert.

Google Webmaster Tools Crawl Errors: How To Get Detailed Data From the API

2012: The info was difficult to get to and the specifics of what was accessible assorted primarily based on the way you retrieved it. 

Hidden In Google Profiles: More Social Network Connections On The Way?

2011: Was Google readying a number of new “join an account” choices in Google Profiles?

Google Tweaks AdSense Code To Speed Loads

2011: The corporate estimated that its serving to pages load sooner by a half a second or extra, when, beforehand, Google acknowledged that its code may delay web page masses by 12% on common.

YouTube Down, But Still Dominates Online Video; Netflix Owns Movie Watching

2011: Video watching was down on YouTube throughout February, but it surely nonetheless held a seemingly unsurmountable lead in viewers, video views, and time spent per viewer.

Pew: Yahoo And Google Rank High On List Of Online Political News Sources

2011: Of the 24% of People who acquired most of their political information from the Web, 20% cited Yahoo as their most important supply of reports. Google got here in subsequent at 13%.

Microsoft More “Ethical” Than Apple, Google, Yahoo, Facebook

2011: That was in response to the Ethisphere Institute, which produced an annual checklist of “world’s most moral firms.”

Facebook Asking App Developers To Stop Using Google AdSense

2011: Some Fb builders had been receiving emails from Fb to take away the Google AdSense advertisements that they had on their apps.

FTC Commissioner: Google’s Buzz Launch Was ‘Irresponsible Conduct’

2010: “Google persistently tells the general public to ‘simply belief us.’ However primarily based on my observations, I don’t consider shopper privateness performed any vital position within the launch of Buzz.”

Google TV Platform In Testing, Says New York Times

2010: Extra particulars on Google’s plans to realize a stronger foothold in folks’s dwelling rooms.

Now View The Night Sky In Bing Maps

2010: Microsoft’s “WorldWide Telescope” was built-in into the Silverlight model of Bing Maps.

Facebook Adds Auto-Suggest To Search Box

2010: You’ll see outcomes of the folks, occasions, teams and Pages you had been linked to plus the connections of your pals and globally related outcomes.

How Many 301s Are Too Many?

2009: Google’s Matt Cutts solutions “Is redirecting numerous domains suspicious?”

Google AdSense Ads Making Their Way To iPhone Apps?

2009: The Urbanspoon iPhone app had what appeared like Google AdSense advertisements on them.

Twitter Adding Advertisements?

2009: Twitter was selling Twitter Search.

Making Sense Of All The Data: Google, Hadoop & Cloudera

2009: The very attention-grabbing historical past behind Hadoop – an open-source model of proprietary software program developed by Google to course of and analyze huge volumes of knowledge for search.

Dennis Woodside Fills Tim Armstrong’s Position At Google

2009: Woodside, a Googler for 5 years, was beforehand Google’s Vice President for the UK, Eire and Benelux.

Early Yahoo Postmortem And Google CEO Eric Schmidt On The Prospect Of MicroHoo

2008: Yahoo’s failure to acknowledge Google as a risk was partly liable for the corporate’s predicament.

Yahoo Partners With 3rd Party Click Fraud Company, Click Forensics

2008: Yahoo and Click on Forensics partnered to fight click on fraud collectively.

Microsoft Launches New adCenter Community Site

2008: Options included product/service particular blogs, categorized consumer boards and extra.

The State Of Search Engine Marketing 2007

2008: The longer term appears to be like vibrant for search, in response to SEMPO’s annual State of Search Engine Advertising report.

Search Biz: Google Pays More For DoubleClick, Benefits More From Online Ad Shift, AOL’s Platform A Coming Together, & More

2008: Google’s acquisition of DoubleClick closed at $3.24 billion, a mere $140 million extra. 

SES NY 2008 Day One Live Coverage Recap

From Search Advertising Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.

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