This present day in search advertising and marketing historical past: March 15


Google rolls out Search Ads 360 integration for Google Analytics 4

2022: Integrating enabled advertisers to see classes, customers and conversions throughout the context of dimensions comparable to supply, marketing campaign, medium and default channel grouping.

Google refine this search and broaden this search now live in search results

2022: These options have been previewed on the Search On occasion in 2021.

FLoC is coming — Here’s what we know so far

2021: Spoiler alert: It could be lifeless inside a yr.

Google tests displaying cost estimates in local search results

2021: Google confirmed it was exhibiting price estimates from Homewyse for some native queries.

No more confusion: Google gives core update a name, and a structure

2019: Google’s Danny Sullivan gave the newest algorithm change a reputation – “March 2019 Core Replace.”

Study: Brands are failing voice search optimization in 3 key areas

2019: Manufacturers had restricted or non-existent review-response methods, didn’t optimize for unbranded key phrases and didn’t do sufficient local-social posting.

SEO industry ‘a minefield of dodgy practitioners’: Australian official seeks action

2019: A small enterprise advocate known as for brand spanking new regulation.

Report: EU to ask Google, others to publicly reveal ranking factors

2018: Proposed guidelines have been designed to redress the “superior bargaining energy” of the massive web manufacturers.

Google My Business updates the directions heatmap in Insights reporting

2018: Report confirmed the place individuals requesting instructions to your corporation have been positioned.

Once a competitive advantage, Siri now seen as liability for Apple

2018: Failure to enhance Siri might ultimately impression iPhone gross sales.

New study confirms Google doesn’t use Chrome browser data to discover new URLs

2017: GoogleBot didn’t go to a check web page that Chrome accessed days earlier than.

Google unveils Google Analytics 360 Suite with a new DMP, landing page testing tool and more

2016: The suite, designed for enterprise-level corporations, consisted of six merchandise that could possibly be used collectively or on their very own and built-in with AdWords and DoubleClick.

Google to change smartphone user-agent of Googlebot from iPhone to Android on April 18th

2016: The user-agent would change from an iPhone user-agent to an Android user-agent, however it will haven’t any impression on 99% of all internet sites, Google stated.

Google Posts now expands to cricket player cards in search results

2016: Enterprise playing cards, candidate playing cards, presidential election playing cards and now cricket participant playing cards have been the newest supported in Google Posts.

New “Uber tab” added to Google Maps

2016: Google added a ride-sharing tab to maps to allow extra choices and sooner time to vacation spot.

Google 2016 candidate searches now include campaign funding details & search trends

2016: Google continued to develop its 2016 election-related search outcomes. 

Google metronome in search helps musicians keep a beat

2016: Google’s metronome default price was 120 beats per minute, however the full vary went from 40 to 208 BPM.

Bing previews new Bing Search APIs

2016: The brand new APIs uncovered much more performance for builders throughout the Bing Search infrastructure.

Google Penalizes Italian & Spanish Link Networks

2015: Google warned site owners in these two nations about its guidelines on paid hyperlinks 4 days earlier.

Google Panda Update 25 Seems To Have Hit

2013: Associated: Google: We’re Unlikely To Confirm Current Or Future Panda Updates

Google Sends BBC News A Manual Link Penalty Notification

2013: A BBC consultant sought assist to learn the way to search out these unnatural hyperlinks in order that they could possibly be eliminated and a reconsideration request be submitted.

Search In Pics: Bill, Ted & Rufus At SMX, Google Playground & Bing It On Taxi

2013: The newest photos exhibiting what individuals eat on the search engine corporations, how they play, who they meet, the place they converse, what toys they’ve, and extra.

WSJ Says Big Google Search Changes Coming? Reality Check Time!

2012: Google would reportedly be offering extra direct solutions and gaining “semantic” smarts to grasp extra about what phrases imply.

Google Expands Flight Search Outside US To 500 Cities

2012: Google Flight Search was taking off to worldwide locations.

Twitter Trends: Now Showing In Bing Results?

2012: The Twitter icon, a big gray “trending” button and the variety of shares was displayed below the hyperlink.

Bing Maps Updates Map Pins, Adds Drag & Drop Routes & More

2012: Together with a refresh to the Pushpin buttons and Popup menu.

TheFind Joins To “Restore Balance” To The Search Marketplace

2012: TheFind argued that Google might use its dominance to forestall progressive smaller gamers from gaining the sort of visibility and adoption that might in any other case be attainable.

You Can Hate (Block) But No Longer Love (Star) Google’s Search Results

2011: Google disabled the power to star search outcomes from throughout the Google search outcomes web page.

Google Tries to Reassure Brand Owners With New Anti-Counterfeiting Measures

2011: Google pledged to research complaints from dependable model house owners inside 24 hours, step up critiques of AdWords artistic to search out counterfeiters, and launched a brand new assist middle web page for the reporting of counterfeits.

Could The US Demand That Google Boost Hollywood Sites To Fight Online Piracy?

2011: The leisure trade had been lobbying closely for extra authorities intervention to guard their pursuits.

Google To Test Mobile Payments In NY And SF

2011: Google would pay for the set up of 1000’s of particular cash-register methods at service provider areas.

Google Mobile iPhone App Gets Overhaul, Becomes Google Search App

2011: A fairly complete overhaul of the app’s look and performance.

New: Topsy Launches Real-Time Video Search

2011: Topsy launched a brand new search engine that surfaced scorching movies that have been being shared on Twitter.

Cutts: Redirects Don’t Pass Full PageRank & More Takeaways

2010: Google’s Matt Cutts confirmed {that a} 301 redirect won’t at all times go the total PageRank from the outdated URL to the brand new URL.

Google Explains How Their Search, Ads & Apps Work

2010: Google was making an attempt to point out the general public how clear they have been.

Google, Yahoo & Portals Are Top Online News Sources: Study

2010: Greater than two-thirds of on-line information customers visited information portals like Yahoo Information or Google Information.

Report Proposes ‘Google Tax’ To Subsidize Local Media In UK

2010: If most individuals wouldn’t pay for content material and promoting was solely marginally efficient, the place would income come from to assist on-line journalism? A tax or levy on Google.

Taking Sides In The Apple vs. Google Skirmish

2010: Private animosity was pushed by a way of “betrayal” over the alleged copying of the iPhone by Android.

Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked

2010: Rhea Drysdale fought to the top utilizing her personal time and cash to beat the trademark declare.

Facebook Passes Google (Again) As Most-Visited US Site: Hitwise

2010: obtained 7.07% of all web visits through the week that ended on March 13, with Google getting 7.03%.

Twitter Announces @Anywhere Platform For Web Sites

2010: Twitter launched a brand new platform known as @wherever that might permit web sites to combine Twitter options extra simply.

Dwell Running a blog SXSW 2010

Google Now Reporting Anchor Text Phrases

2007: You may get a report from Google of the highest anchor textual content phrases used when individuals linked to your web site.

When AdWords Gets Sex Wrong

2007: How AdSense adverts might completely go in opposition to the message of your intercourse content material and considerations that Google was banning some sexual orientation phrases as offensive.

Safa Rashtchy Leaving Piper Jaffray

2007: Piper Jaffray monetary analyst Safa Rashtchy had been protecting the search house significantly for years.

From Search Advertising Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.

< March 14 | Search Marketing History | March 16 >

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