This present day in search advertising historical past: March 11


Google formally acquires DoubleClick

In 2008, the European Fee accredited Google’s acquisition of DoubleClick, valued at $3.1 billion.

The fee discovered that the “transaction could be unlikely to have dangerous results on customers, both in advert serving or in intermediation in internet marketing markets.”

The deal was first announced April 13, 2007. The EU started its investigation in November 2007. The US Federal Commerce Fee approved the purchase in December 2007.

In 2008, show promoting represented about 32% of complete US internet marketing (roughly $6.7 billion), in response to the IAB.

Learn all about it:

Additionally on today

Google launches automated vehicle ads

2022: This format used car information feeds in Google Service provider Heart to match customers’ searches with advertisements.

Google Search Console rich results report updated

2021: Google tweaked a few of the job posting structured information necessities and likewise the way it checked the validity of FAQ and Q&A structured information.

Static headlines now available for DSAs in Microsoft Advertising

2021: Entrepreneurs may now have full management over their advert textual content with Dynamic Search Advertisements.

Google bans face mask ads globally due to misleading coronavirus claims

2020: The face masks ban got here amid an increase in false claims round coronavirus prevention and worth gouging.

Google signals stricter enforcement of GMB image guidelines

2020: Google wished to make sure all content material that appeared within the Enterprise Profile was “related, prime quality, and acceptable.”

Video: Detlef Johnson on SEO for developers

2020: The long-time developer and search engine marketing was working to carry the disciplines collectively.

Google explains how dates within search results snippets work

2019: Google additionally provided a couple of greatest practices for serving to it discover the best date for that snippet. 

Google showing image thumbnails in mobile search results snippets more often

2019: RankRanger stated the common variety of thumbnails per search consequence web page jumped from 4 to five.

Google launches marketer-friendly Google Ads API query builder

2019: The interface made it simple to construct queries for reporting.

Report: 65 million US smart speaker owners, smart displays quickly gaining traction

2019: Surveys steered there was nonetheless appreciable room for progress.

Google to bloggers: Disclose & nofollow links when reviewing gifted products

2016: Google issued new greatest practices to bloggers who obtained free merchandise.

Search in Pics: Google Dance with Matt Cutts, Google’s ice rink & Zootopia

2016: The most recent photos exhibiting what individuals eat on the search engine firms, how they play, who they meet, the place they communicate, what toys they’ve and extra.

Google Webmaster Tools Adds Blocked Resources Report & Updates Fetch & Render Tool

2015: Google added a report that confirmed which assets you have been blocking GoogleBot from by host identify and up to date the fetch and render device.

Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs

2015: Simply over 40% of the U.S. smartphone inhabitants, these cell customers searched extra and relied extra on their cell gadgets than typical smartphone customers.

Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding

2015: Examine checked out trademark utilization in paid search throughout 10 trade verticals.

Yoast WordPress SEO Plugin Vulnerable To Hackers

2015: The Yoast WordPress search engine marketing Plugin was open to an exploit the place hackers may do a Blind SQL injection. 

Google Now Targeting Italian & Spanish Link Spammers

2014: Google’s Matt Cutts introduced warnings to Spanish and Italian site owners and SEOs to not use unnatural hyperlinks to advertise their websites.

Yahoo Search App Gets iOS 7 Design Upgrade & More

2014: The up to date iOS Yahoo Search app bought a brand new minimalistic design.

Better Data, Public Transit Coming To Apple Maps In iOS 8

2014: Apple’s iOS 8 would see quite a few enhancements, together with higher and extra full factors of curiosity and enterprise information.

Survey: Consumers Blame Brands For Bad Location Data

2014:  71% stated they have been almost certainly to be dwelling once they analysis and make sure a enterprise location earlier than visiting the enterprise for the primary time.

Google’s Matt Cutts On Upcoming Penguin, Panda & Link Networks Updates

2013: Google’s head of search spam, Matt Cutts, introduced new updates with Google’s Penguin and Panda algorithms and new hyperlink community targets in 2013.

Google Wins Lawsuit Over Monetizing Your Name With Ads

2013: Google has received a lawsuit filed by a Wisconsin lady over Google Prompt solutions resulting in a search consequence set that had advertisements.

Google Experimenting With Search-History “Topics” In Google Now Cards

2013: Characteristic clustered customers’ search histories into subjects that may simply be searched once more.

“Better Than Google” Claims: Why Doesn’t Anyone Believe Them?

2013: Regardless of the commercials and regardless of Microsoft reporting that after intensive testing customers most well-liked Bing 2:1, individuals usually expressed skepticism.

Google’s Mayer Envisions Future Of Location-Based Services At SXSW

2011: Mayer shared her imaginative and prescient for a future enabled by the search firm’s applied sciences.

Google Enables Negative Keywords For Product Listing Ads

2011: Google introduced the brand new focusing on functionality, saying it was the primary of extra intensive focusing on options it was engaged on.

Google Set For US Senate Committee Antitrust Investigation

2011: Google’s inevitable encounter with a proper antitrust inquiry within the US took a step nearer.

Major Earthquake Hits Japan, Google Launches Person Finder Tool

2011: Associated: Internet Lowlifes Already Targeting Japan Quake Search Results

Hitwise, comScore Show New Highs For Bing

2011: Bing noticed its largest share to this point – 13.6%.

Facebook Place Page Owners Get Reports On Check-Ins And Deals

2011: The brand new studies may assist enterprise homeowners refine the offers they have been providing and observe foot site visitors from Fb customers over time.

Google Is Bing’s 4th Largest Referring Source

2010: MSN was by far the highest supply, the final website visited by 42.7% of Bing customers earlier than they went to Bing. 

Google Goes Live With “In-Stock, Nearby” Mobile Shopping

2010: Google was working with a restricted variety of retailers however was inviting others to use to change into a part of this system.

US Regulators May Be Gearing Up For Google-AdMob Challenge

2010: It seems that there have been some issues for the acquisition.

Bing’s Market Share Up For Third Straight Month: Hitwise

2010: Hitwise confirmed Bing gaining share for the third straight month, and its 9.7% share of searches in February was up 4% over its January numbers.

March 2010 Yahoo Search Update

2010: The replace included potential updates to Yahoo’s crawling, indexing, and rating algorithms.

Facebook Search Gains Boost Bing & Motorola Puts Bing On Chinese Android Handsets

2010: Fb noticed 10% search question progress prior to now month.

Chomp: An Apps Search Engine Or “Yelp For The App Store”

2010: Its goal was to allow individuals to extra simply uncover and overview iPhone apps.

Google Gets Into Behavioral Targeting, Launches “Interest-Based Advertising” Beta

2009: Curiosity-Based mostly Promoting allowed advertisers to ship advertisements based mostly on a whole lot of curiosity classes and former interactions with these customers.

Google’s Matt Cutts Talks About Redirected Links & Nofollowed Links

2009: He solutions how Google handles hyperlinks which can be 301 redirected and the way Google handles nofollowed hyperlinks from authority sources.

Create Custom Driving Directions With Google Maps Maker

2009: Google stated this device was not excellent nevertheless it did make for a brand new method of making driving instructions.

Hitwise: Visits To Gmail Surpass YouTube

2009: Gmail was second solely to when it comes to visits amongst Google’s properties.

Fortune 500 Still ‘Largely Invisible’ In Natural Search, Study Says

2009: The businesses have been spending $51 million per day on PPC for major key phrases, however they solely ranked within the Prime 100 pure search rating for 21% of the key phrases.

Judge Denies Punitive Damages In Viacom Vs. YouTube Case

2008: Choose stated “common-law punitive damages can’t be recovered beneath the Copyright Act,” and denied Viacom’s motion towards Google and YouTube.

Search Biz: DoubleClick To See Layoffs? Walmart Drops The “Google PC,” & More

2008: These Linux-based “Google PCs” didn’t promote like hotcakes, stated Walmart; Yahoo bought a small paid search distribution take care of LiveDeal and extra.

From Search Advertising and marketing Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.

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