At the present time in search advertising and marketing historical past: March 10


Google and Bing “exception lists”

In 2011, Google and Bing revealed at SMX West that they’ve “exception lists” for web sites which may get hit by some algorithm alerts.

Neither search engine prompt that these lists have been used to spice up websites of their search outcomes or exempt them from any total algorithm modifications.

Nevertheless, some websites is perhaps excluded from the impression of explicit rating alerts on Google, in response to its spam chief, Matt Cutts.

Google adopted up with an extended assertion that learn, partially:

  • “Like different search engines like google (together with Microsoft’s Bing), we additionally use exception lists when particular algorithms inadvertently impression web sites, and after we consider an exception checklist will considerably enhance search high quality. We don’t preserve a grasp checklist defending sure websites from all modifications to our algorithms.”

Learn all about it in Google & Bing Have Whitelists – “Exception Lists” – For Some Algorithm Signals and dig deeper in Transcript: Google & Bing On Whitelists & Exception Lists.

Additionally on this present day

Russia-based advertisers can no longer reach global audiences on Google properties and networks

2022: This coverage change took widespread advert suspensions from platforms throughout the trade into new territory by concentrating on companies in Russia.

Twitter Shops lets brands showcase 50 products

2022: It was solely out there to pick retailers within the U.S.

Pinterest adds in-app checkout and personalized shopping recommendations

2022: Billed as a “private purchasing concierge, powered by a taste-driven algorithm,” the “Your Store” function was a suggestions engine designed to recommend merchandise, manufacturers and creators to customers primarily based on their actions and preferences.

Google showing ‘key moments’ feature on multiple videos in search results

2020: The video timeline function was getting extra visibility in cellular search.

Coronavirus disrupts search, digital ad budgets

2020: With advert spend anticipated to fall in lots of sectors, media consumers shared what they have been seeing on the bottom.

Yelp to Congress: Don’t investigate Google without looking at search

2020: The evaluations web site needed to cease Google’s “self-preferencing” within the native SERP.

Search in Pics: Android ice sculpture, AMP team & cloud balloons

2017: The most recent pictures exhibiting what folks eat on the search engine corporations, how they play, who they meet, the place they communicate, what toys they’ve and extra.

Searchmetrics study shows most apps are not utilizing Google App Indexing

2016: Whereas most prime web sites had apps, solely 30% of these Android apps and 19% of these iOS apps had deployed App Indexing.

Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live

2016: The desktop carousel take a look at simulated cellular. A brand new rating therapy for “top-rated” merchandise was reside on cellular and desktop.

Google Analysis Shows Over 80% Of HTTPS URLs Not Displaying In Google’s Search Results

2015: Regardless of many websites already supporting HTTPS, 80% of these URLs didn’t present within the Google search outcomes as a result of the webmaster was speaking to Google to show the HTTP model.

Patrick Pichette, Google’s CFO, To Retire

2015: Google’s long-term CFO informed the corporate he needed to retire over the following six months and would assist the corporate discover a substitute.

Prediction: Apple Will Not Renew Google As Safari Default Search Engine

2015: Spoiler alert: Incorrect.

Bing Partners With NCAA, Will Predict March Madness Games & Help Fans Complete Brackets

2015: Bing turned its predictive science smarts towards the unpredictable faculty basketball match.

Google Sees Deeper App Content As Key To Mobile Usage

2014: Google had been indexing deep hyperlinks for Android apps, although not iOS.

Google Debuts AdWords Consumer Ratings Annotations In US, UK & Canada

2014: The annotations spotlighted strongly rated facets of an advertiser’s enterprise resembling customer support, a rewards program or delivery practices in search advertisements.

Growth Of Mobile Search “Like Seeing My Second Child Grow” Says Google Search Chief At #SXSW

2013: Additionally, search engine marketing isn’t bull and the largest challenges in search have been the information graph, speech recognition and pure language.

Google On Bing Attack Ads: “Others Should Focus On Building Good Products”

2013: “We concentrate on our customers. Others ought to concentrate on constructing good merchandise, too.”

New: Google Lets You Block Any Site From Search Results

2011: Google introduced that you might disguise or block sure websites from exhibiting up in search outcomes.

Google Tests “Check-in Offers” At SXSW

2011: Latitude check-ins would convey provides from native companies in Austin, Texas (for SXSW).

Eye-Tracking Study: Everybody Looks At Organic Listings, But Most Ignore Paid Ads On Right

2011: Whether or not utilizing Google or Bing, all 24 individuals regarded on the natural search outcomes for his or her queries, however between 70% and 80% ignored the paid advertisements on the suitable aspect of the web page.

US Commerce Secretary Eric Schmidt?

2011: Spoiler alert: No.

LinkedIn Lauches a Social News Site

2011: LinkedIn At this time was completely algorithmically generated. Customers may observe information publications/blogs or industries. 

Foursquare Upgrades Its Business Tools With New Specials, Better Analytics

2011: Foursquare’s new specials administration system would give enterprise house owners extra management and new choices for rewarding prospects who checked in.

Whrrl Upgrades Personalization Engine To Fuel Discovery

2011: By means of a system of rewards and by encouraging social conduct, Whrrl enabled folks to check-in, make an inventory of issues they needed to do domestically and be part of affinity teams of individuals with comparable pursuits.

Ride Don’t Drive: Google Adds Bike Directions To Maps

2010: This was one of the crucial requested lacking options on Google Maps.

Google Apps Marketplace Opens For B2Business

2010: it allowed corporations and builders to achieve entry and promote into Google’s “2 million companies and 25 million Google Apps customers.” 

Video: Does Google Own Us?

2010: A brief however well-done video on how a lot Google is aware of about us, probably implying that Google owns its customers.

comScore Search Share For February: Bing Grows (Yet Slows) And Yahoo Declines Again

2010: Google regained some share “misplaced” in January and Bing’s positive factors continued, albeit at a considerably slowing tempo.

comScore: Android Shows Strength As Mobile Web Usage Grows

2010: Quarterly cellular information confirmed robust progress for Android handsets within the U.S. and a rise in cellular internet utilization.

Watch The New Bing UK Commercial

2010: The brand new UK advert blitz by Microsoft was geared toward capturing market share from Google in that area.

Collecta Launches Mobile Version Of Real-Time Search Engine

2010: Collecta cellular included real-time information, pictures, and standing updates from greater than 10 million content material sources – from Twitter to Flickr and CNN and blogs.

Yahoo Remains Big In Japan (& Beating Google)

2009: Yahoo held over 51% of search market share in Japan, whereas Google solely held 38%.

Wolfram Alpha To Challenge Google?

2009: A secret search engine named Wolfram Alpha was being designed by Stephen Wolfram, a British mathematician.

SEMPO Report Cuts Search Ads Forecast

2009: Search advertising and marketing spending would improve solely 9% to $14.7 billion in 2009 from $13.5 billion in 2008, SEMPO stated.

Google Pitches Media Buying “Dashboard” To Skeptical Ad Agencies

2008: Google’s Tim Armstrong outlined a provocative and far bigger imaginative and prescient for the corporate that will incorporate it extra centrally into main advert businesses’ media shopping for and planning processes.

Search Engine Billionaires & Yahoo’s Decker Boosts Her Salary

2008: Sergey Brin ranked at quantity 32 with $18.7 billion, Larry Web page at quantity 33 with $18.6 billion, and CEO Eric Schmidt was ranked 142 with $6.6 billion.

Search Biz: Google Stock Hits New Low; News Corp Says No On Yahoo

2008: Information Corp wasn’t throwing Yahoo a life preserver to fend off Microsoft; Mark Zuckerberg stated perhaps Fb was “forward of itself” in calling its advertisements so revolutionary; and extra.

February 2008: Search Engine Land’s Most Popular Stories

WSJ: Google Testing TV Ads

2007: The hassle, performed with a small group of advertisers, was geared toward testing the pc and community infrastructure wanted for Google to dealer and ship commercials to cable techniques extra broadly.

From Search Advertising Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.

< March 9 | Search Marketing History | March 11 >

Source link


Please enter your comment!
Please enter your name here