This present day in search advertising historical past: March 1


Google publishes Search high quality score pointers

In 2013, Google published Its Search Quality Rating Guidelines.

Earlier variations of the doc had been leaked many occasions previous to this. However this was the primary time Google went public with its doc.

It detailed how Google’s search high quality raters – folks employed by a third-party company to charge the search outcomes – graded Google’s search outcomes.

This doc truly only a closely edited model of an older leaked model. It went from 161 pages to 43.

What was lacking? Of notice, The Web page High quality Score Pointers and Score Examples. We detailed what else modified in Google Gutted Its Search Quality Rating Guidelines For Public Release.

This was launched as a part of Google’s bigger How Search Works interactive resource, which offered a excessive stage overview of how crawling, indexing and algorithms labored. Google additionally

Additionally on this present day

Google URL inspection tool bug leading to errors for some

2022: Google confirmed there was an “improve in errors when inspecting URLs” and was engaged on fixing the difficulty.

Google removed App campaign placement data from Ads and AdWords API reports

2022: Google: “We made this transformation as a result of the information offered didn’t totally symbolize the entire view of the placements that assist builders monitor model security for his or her advertisers.”

Microsoft Advertising extends Shopping campaigns to more markets

2022: The corporate additionally introduced the worldwide availability of its Advertising and marketing with Goal attributes, a pilot for multi-asset Viewers Adverts and better assist for Google Import.

TikTok videos can now be 10 minutes

2022: The utmost video size on TikTok elevated to 10 minutes following months of testing.

Ginny Marvin joins Google as its new Ads Product Liaison

2021: In her new function, the veteran PPC journalist and former Third Door Media editor-in-chief could be serving to entrepreneurs study Google Adverts’ merchandise and insurance policies.

Video: Steve Marin on content, SEO and using data as backup

2021: Additionally mentioned: ego rating, the best way to assist your shoppers write content material and way more.

Botify founder: Half of enterprise pages not being crawled by search engines

2019: The corporate hoped the $20 million it picked up in collection B would bolster its platform to sort out the “advanced” web optimization local weather.

AMP user experience updates include video, lists, more

2019: A recap of some new capabilities rolled out by The Accelerated Cellular Mission.

Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission

2018: 4 months in, 19 rivals stated too little had modified.

Bing Ads launches ‘fan’ community program for its most dedicated advertisers

2018: Customers may apply to hitch the brand new advisory program to assist advance the platform.

AdWords Price Extensions now live on all devices

2017: Advertisers may present costs for varieties of services and products in textual content advert extensions on desktop in addition to cell.

Bing Ads Editor for Mac is now available to everyone

2017: The extremely requested desktop instrument is now out of beta.

Latest AdWords Editor Update Supports Callout Extensions, Video Campaigns, HTML5 Ads

2016: Model 11.3 of AdWords Editor was now accessible.

Google Takes Action On 65% Of User-Generated Spam Reports

2016: Google took motion on 65% of the 35,000 user-generated spam stories submitted to Google month-to-month, based on Juan Felipe Rincon from Google talking at SMX West.

The Associated Press Partners With Google & Twitter To Track 2016 Election Trends

2016: The AP Election Buzz instrument tracked 2016 election-related search quantity and tweets.

Bing Adds Interactive Solar System To Search Results

2016: Looking for [Solar System] on Bing would return a cool interactive photo voltaic system map.

Google Avoids Link Tax But Vague “Ancillary Copyright” Law Sets Up Future Legal Battle

2013: There stays ambiguity about precisely how a lot might be excerpted and not using a content material license.

Yahoo Clues, App Search & Other Products To Shut Down April 1

2013: Yahoo Clues offered a snapshot of key phrase searches over time, plus nice demographic details about key phrase preferences between female and male, completely different age teams and by location.

Search In Pics: Google Cubatron, Sleeping Dog & Robbie The Robot

2013: The newest photos exhibiting what folks eat on the search engine firms, how they play, who they meet, the place they converse, what toys they’ve, and extra.

Google Is Watching You (Or Not): New Privacy Policy Takes Effect Today

2012: Google stated the brand new coverage would simplify privateness throughout Google’s many properties and make it attainable for the corporate to construct a variety of latest services and products for shoppers.

Bing Testing New, Google-y Local Search Results

2012: A brand new show for native search outcomes appeared fairly a bit like what Google usually confirmed.

Google Adds More Trike Views To Google Maps Street Views

2011: Google Bikes pedaled around the globe capturing photos of streets the place vehicles couldn’t enterprise. 

Google Doesn’t Sign Up As Facebook Ad Provider

2011: Fb builders weren’t allowed to monetize their apps with advertisements from Google AdWords.

Bing Shopping Incorporates Natural Language Search

2011: Microsoft introduced the flexibility to acknowledge value constraints, describing the innovation as “a small step in our journey to make search friendlier to pure language queries.”

Comments Made On Facebook To Appear On Sites

2011: Fb introduced modifications to its Remark Field widget to maintain a minimum of among the feedback subsequent to the unique content material.

On Twitter, Oscar Comes Up Short Against Super Bowl

2011: Twitter stated its customers despatched a complete of 36.4 million tweets in a five-hour span starting with the Oscars pre-show and persevering with by the tip of the present.

DuckDuckGo Adds Yelp, The Free Dictionary To Search Results

2011: DuckDuckGo added two new content material suppliers to its “zero-click” search outcomes: native enterprise listings from Yelp and definitions from The Free Dictionary.

Yelp: Google Told Us “Our Way Or The Highway”

2011: Yelp CEO Jeremy Stoppelman: “Google’s place is that we are able to take ourselves out of its search index if we don’t need them to make use of our opinions on Locations…. However that’s not an possibility for us.”

Hello Chomp, Goodbye Android Market

2011: iPhone “app search engine” Chomp launched a model for Android to assist handle the “downside of app discovery.”

Google To Increase Abuse Alerts To Webmasters

2010: With web site hacking and different types of abuse on the rise, Google introduced plans to step up the notifications it despatched to site owners when the corporate discovered these issues.

Google Adds Flickr, Picasa Photos To Street View

2010: The mixing labored the identical method it had since February 2009. When photos have been accessible, a small field labeled “Person Photographs” would seem within the higher proper of the Avenue View interface.

Is Google’s Street View Trike Headed Your Way?

2010: Google introduced the winners of its Avenue View Trike solutions contest.

Bing Adds Search History To Auto-Suggest

2010: Bing stated that “44% of non-navigational search periods last more than 1 week.”

Happy Birthday, Yahoo: 15 Years Old Today

2010: Yahoo celebrated its fifteenth birthday, in honor of the corporate’s incorporation.

Pew: Portals Most Commonly Used News Sites

2010: “Portal web sites like Google Information, AOL and Topix are essentially the most generally used on-line information sources, visited by over half of on-line information customers on a typical day.”

My Friendly Meet Up With Google Israel

2009: Barry Schwartz recaps his assembly with the Google Israel staff of their Tel Aviv workplace.

What France Can Teach Us About Search Success

2009: Ville d’Eu (extra generally often called merely “EU”) was considering of fixing its identify with the intention to rank extra simply in Google.

Microsoft Live Search Tests: Best Match And Categorized Listings

2009: Microsoft Stay Search seemed to be flighting a brand new immediate reply known as “Finest Match” that highlighted what presumably Microsoft discovered to be best outcome for the question.

Google: Click Fraud Is 0.02% Of Clicks

2007: How Google got here up with the determine plus some click on fraud combating initiatives it deliberate to implement.

Google Releases 2006 Annual Report & Google Subsidiaries

2007: With financials for the yr, an inventory of the entire firm’s subsidiaries, in addition to particulars of Google’s merger settlement with radio promoting placement agency dMarc.

Hard Data On Yahoo Panama From Avenue A | Razorfish

2007: Search Impressions have been up a median of 5%; Value Per Click on was down a median of 6%.

Citysearch Buys InsiderPages

2007: Insider Pages was a reviews-based native search firm. Building The ‘Hyper-Local’ Internet

2007: It appeared was automating the method of accumulating content material from numerous sources. It additionally relied on tagging and person submission for content material discovery and group.

Danny Sullivan’s Ad Age Column & Fast Company Debate

2007: On what makes search magical, why a brand new Google isn’t seemingly and debating whether or not Google is overrated.

From Search Advertising and marketing Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.

< February 29 | Search Marketing History | March 2 >

Source link


Please enter your comment!
Please enter your name here