Intent analysis vs. key phrase analysis
In 2020, Frédéric Dubut of Bing told us: “Key phrase analysis are most likely going to change into slowly out of date and also you’ll want to change to intent analysis as a apply.”
Barry Schwartz requested Google’s John Mueller about Dubut’s assertion. Right here’s what Mueller mentioned:
- “There’s most likely at all times gonna be a bit little bit of room for key phrase analysis since you’re sort of offering these phrases to customers. And even when engines like google are attempting to know extra than simply these phrases, displaying particular phrases to customers could make it a bit bit simpler for them to know what your pages are about and may generally drive a bit little bit of that conversion course of.”
So, is key phrase analysis out of date but? In 2023, there positively has been a big shift in the way in which SEOs take into consideration person intent, or the search intent behind a question. However key phrase analysis continues to be removed from out of date.
Learn all about it in Google’s John Mueller on intent research vs keyword research for 2020.
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From Search Advertising and marketing Expo (SMX)
Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
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In regards to the writer
Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing day by day about search engine optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention sequence, SMX – Search Advertising and marketing Expo.
Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
