Today in search advertising historical past: January 7


The Spam Clock

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. 1 of that 12 months. Blekko mentioned 1 million spam pages had been being created each hour.

How unhealthy was Google’s spam drawback then? Massive. However as Danny Sullivan identified on the time, it was laborious to guage whether or not Google’s relevancy had really decreased, as a result of:

  • We count on extra from Google than we do up to now, trying to find issues we would not have in earlier years
  • We don’t keep in mind all of the profitable searches, specializing in when issues go unhealthy.
  • We most likely don’t do a comparability verify on Bing or Blekko to see in the event that they carried out higher, nor can we use these providers regularly to grasp in the event that they’re additionally “failing” to the diploma we would really feel Google does.
  • Our expectations of Google are larger.

Learn all about it in Blekko Launches Spam Clock To Keep Pressure On Google.

In a couple of month, Google would begin making strikes to right its perceived, rising relevancy issues with the Panda Update.

I don’t even wish to take into consideration how a lot spam has been created for the reason that begin of this 12 months – particularly with the explosion that’s ChatGPT.

Additionally on this present day 

Google Ads to allow ads for sport betting in New York

2022: Google Advertisements up to date its playing coverage to permit advertisements for sports activities betting from licensed and state-licensed entities in New York State.

2022: After eight months on pause, AdSense publishers might as soon as once more create Associated search model experiments.

Google My Business launches new performance reporting

2021: The brand new studies supplied 6 months of knowledge on how individuals interacted with you (calls and messages) and the way individuals found you (the search time period used to search out your Google enterprise itemizing in Google Search and Google Maps).

Google working on fixing data in URL parameter tool

2020: Google was engaged on fixing an information concern with the URL parameter instrument, a legacy instrument inside Google Search Console that permit SEOs talk to Google insignificant web page variations and direct Google to consolidate these URLs.

2020: The consumer feedback appeared within the search outcomes for queries associated to reside TV reveals. It was just like Google’s live sporting events characteristic.

Direct site navigation via voice arrives on iOS Bing Search app

2020: The up to date Microsoft Bing Search App additionally had a brand new look that includes a carousel of frequent search classes.

Google’s Rich Results testing tool now supports code editing

2019: You can now edit the code within the wealthy outcomes check and see what these edits did in actual time.

Google Manufacturer Center adds rich content, deeper analytics, expands availability

2019: A brand new “From the producer” part in Google Buying product pages might characteristic brand-supplied wealthy content material.

Bing Ads’ AI-powered Performance Insights now available globally

2019: The instrument supplied an on-the-spot approach to take motion on efficiency modifications in your accounts.

StrategiQ launches Spark, an SEO deployment platform

2019: The digital advertising company’s new instrument helped SEOs check and deploy Web optimization-related modifications on their very own with out developer overhead.

Leading local SEO predictions: Reserve with Google will grow, real-time local inventory gets real

2019: GMB messaging, voice search optimization, native stock knowledge, Q&A and the decline of SMB web sites are all explored.

2015: Torrent Freak research reveals the variety of Google’s takedown notices had been up 75% from 2013.

Report: Yahoo Search Share Up After Firefox Deal

2015: Yahoo noticed an almost 2 level search market share achieve within the U.S. up to now month (10.4% vs. 8.6% 12 months vs. 12 months.)

Google Webmaster Tools Search Queries Adds Mobile Stats & No Longer Rounds Data

2014: Google’s John Mueller mentioned, “knowledge within the search queries characteristic will now not be rounded / bucketed,” and you’ll begin to discover these modifications in Webmaster Instruments within the subsequent few days.

WordStream Updates Its Free Google AdWords Performance Grader: Now With Mobile And Automatic 30-Day Reporting

2014: The instrument was refined to provide advertisers efficiency benchmarks inside their very own industries

Zora Neale Hurston Google Logo Marks The 123rd Birthday Of The Harlem Renaissance Writer

2014: The Doodle paid tribute to one of many twentieth century’s most celebrated African American feminine writers.

Twitter Co-Founder Biz Stone Launches New Social Search App Jelly

2014: Calling itself a “new approach to search,” in the end, Jelly would comply with the trail of social Q&A platform pioneers failures like, Quora, Yahoo Solutions and Google Solutions.

Stats On Mobile Content & Impact On Google Rankings

2013: Having mobile-optimized and rendered content material was extremely correlated with getting natural visitors from Google.

Library Of Congress Struggling To Make A Searchable Twitter Archive

2013: The Library of Congress was engaged on plans to create a searchable archive of practically each public tweet ever despatched, however the challenges inherent in that process had been making it a gradual course of.

Google Logo Honors Addams Family Creator, Charles Addams

2012: The black-and-white Doodle featured seven characters from “The Addams Household.”

Bing Adds FanSnap Ticket Inventory Into Search Results

2011: Simply in time for the opening spherical of the NFL playoffs.

Quora Co-Founder Outlines Plans To Deal With Growing Pains

2011: Co-founder Charlie Cheever admitted it had been “an enormous problem” to take care of Quora’s character whereas the location has been flooded with new customers.

Bad Directions: Google Maps Sends Local Listing Reports To Wrong Business Owners

2010: Google despatched out its Google Native Enterprise Middle updates – however the emails didn’t go to the precise enterprise homeowners.

Armstrong: Google Gets “First Dibs” At AOL Search Deal

2010: AOL’s CEO, Tim Armstrong and former Google govt, mentioned Google (not Microsoft Bing) would get “first dibs” at a search deal.

Yahoo & American Airlines Settle Search Ad Suit

2010: The 2 firms reached a settlement previous to judgment, though the phrases of the settlement weren’t disclosed.

CES: Microsoft Expands Scope Of HP Search Relationship To 42 Countries

2010: Microsoft CEO Steve Ballmer introduced that Bing would turn into the default search engine and MSN the default homepage on HP computer systems.

Earthquake: Real-Time Results On Google Make Up For Lack Of Other Content

2010: Google’s Earthquake OneBox didn’t catch it, however Google was saved by its integration of Twitter outcomes.

French Wants To Tax Google & Others

2010: President Nicolas Sarkozy was exploring methods to tax Google and different internet advertising firms primarily based exterior of France.

Bing Admits MSNbot Is Slow

2010: That was in accordance with Brett Yount, a program supervisor for Bing, who mentioned “it’s well-known within the trade that MSNbot is pretty gradual.”

Google’s Near Me Now: A Yelp Killer?

2010: Spoiler alert: No, it was not.

Baidu Sued As Search Monopoly In China

2009: Main Chinese language search engine Baidu was sued by Chinese language medical B2B market to forestall its website from being blocked or dropped by the engine.

Bruce Clay Releases Two New Tools

2009: One instrument was named the Search Engine Optimization/KSP instrument and the opposite was a toolbar known as SEMToolBar.

Report: Sitemaps Decrease Crawler Response Time

2009: Take a look at confirmed that submitting a sitemap to Google and Yahoo decreased the time it took Google and Yahoo to crawl the web page.

Google Maps For Mobile Simplifies Directions

2009: Beforehand if customers entered a enterprise title on the Maps shopper as a instructions finish level, Google may not acknowledge it.

Bush: Fix Your “Miserable Failure” Googlebomb Legacy Before Obama Takes Office

2009: Bush ought to have stopped redirecting requests for his outdated biography to the present presidential dwelling web page. It left that web page with a legacy of rating for failure.

Microsoft Wins Verizon Mobile Search Derby

2009: Google and Microsoft had been in tight competitors for the cell search partnership.

Search Biz: Yahoo-MSFT Update; Google’s 20% Time Changing & Google Router Coming Soon?

2009: The most recent twist within the Yahoo-Microsoft saga: a brand new group was attempting to takeover Yahoo with Microsoft’s cash. 

Deal Puts Microsoft Live Search On Dell Computers, Verizon Phones — Will It Help?

2009: Microsoft CEO Steve Ballmer introduced a number of high-profile distribution offers for Reside Search at CES.

Google Confirms Layoffs Of Contract Employees

2009: Google launched “a considerable quantity” of its contract and momentary staff, however the actual quantity wasn’t recognized.

Search Wikia: Not Even A Remote Threat To Google

2008: “Broadly hyped … it’s actually simply yet one more crappy search service that will, doubtlessly, if all goes properly, ultimately flip into one thing helpful.” See additionally: Wikia Search Launches Alpha Version

Googler’s Bet Goobles On Predictive Markets During Their Free Lunch

2008: Why did Google encourage this exercise from their staff? Google believed it generated inventive concepts from their staff.

David Hirsch Leaving Google & Omid Kordestani Sells 6,000 Shares Of Stock

2008: David Hirsch, the Director, B2B Vertical Markets Group at Google, was leaving on the finish of the month to assist make investments and advise startups.

Yahoo Makes Bid To Become A Mobile Development Platform

2008: There have been primarily three items to what Yahoo introduced: Yahoo Go 3.0, an open cell widget improvement platform for third events, and a redesigned cell WAP homepage that emphasised personalization and customization.

Google, AOL, Yahoo, & Digg Sued For Playing Online Solitaire

2008: Google, Yahoo, AOL, and Digg had been all sued by Sheldon F. Goldberg for patent infringement.

From Search Advertising and marketing Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.

< January 5 | Search Marketing History | January 7 >

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Concerning the creator

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing each day about Web optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention sequence, SMX – Search Advertising and marketing Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.

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