Today in search advertising and marketing historical past: January 6


In 2011, Google Webmaster Instruments began sending out two new varieties of warnings – for “unnatural hyperlinks” and “cloaking.”

The messages have been despatched out when Google detected pages on web sites that have been utilizing strategies that have been exterior of its high quality pointers.

On the time, Google had been speaking about wanting to extend its outreach to site owners. See this video (printed Dec. 18, 2010), through which Google’s Matt Cutts (that includes Danny Sullivan) talked about that Google wished to make communication a precedence in 2011.

Learn all about it in Google Adding New Spam Warnings In Webmaster Tools.

Dig deeper: Google penalties, manual actions and notifications: A complete guide

Additionally on today 

Google launches ‘Shops’ section in mobile search results

2022: The Retailers part confirmed three to 10 retailers primarily based on their natural search rankings.

Google Ads error tells advertisers exact match keywords are saving as broad match

2022: Search entrepreneurs getting into precise match key phrases might have seen an alert towards the underside of their Google Adverts interface stating, “Broad match key phrases are on. Key phrases might be saved as broad match.”

Search Engine Land, SMX name Carolyn Lyden content lead

2021: Lyden acted each as editor-in-chief of Search Engine Land and content material lead for our SMX occasions collection. She departed Third Door Media in November 2021.

Standard text ads will live on a bit longer, Microsoft Advertising says

2020: Microsoft Promoting, which initially mentioned commonplace textual content advertisements would not serve after 2019, introduced it might enable present commonplace textual content advertisements to proceed to serve till March 31.

Video: A.J. Ghergich on not chasing the Google algorithm and focusing on human intentions

2020: On this installment of Barry Schwartz’s vlog collection, he chatted with Ghergich about the right way to scale your web optimization company, understanding human intent and extra.

Google to start showing local-specific phone numbers when location extensions appear in ads

2017: Google mentioned, beginning Jan. 19, it “might” present the native retail telephone quantity when that retailer’s location extension confirmed in an advert – even when a name extension within the marketing campaign used a unique telephone quantity – to be able to enhance the relevance of advertisements that featured particular enterprise places.

“Illegitimate” SEO Sentenced To 37 Months In Federal Prison For Extortion

2016: William Stanley extorted people and corporations by threatening to have interaction in illegitimate web optimization work: posting “fraudulent feedback and creating damaging evaluations on-line, if the sufferer didn’t pay him a sure sum of cash.”

Google Revamps The Android App-Indexing Crawl Errors Report In The Search Console

2016: Google introduced that they had lastly upgraded the App Indexing Crawl Errors report, which had not been working for months, within the Google Search Console.

2016: Claiming to be implementing Germany’s “Ancillary Copyright” Regulation, the publishers have been suing to get Google to pay them for displaying their content material in search outcomes.

Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy

2015: Bing Adverts informed advertisers they quickly would not have the ability to put a telephone quantity within the headline, physique copy, URL or extensions like Sitelinks. As with AdWords, advertisers would want to make use of location or name extensions for telephone numbers.

Pinterest Beefs Up Its Search Chops With VisualGraph Acquisition

2014: Pinterest mentioned the acquisition would “assist us construct know-how to raised perceive what individuals are Pinning. By doing so, we hope to make it simpler for folks to search out the issues they love.”

Bing Launches Awards Site In Time For Golden Globes, Grammy’s & The Oscars

2014: The location served as a web-based useful resource for “all issues awards” with background data on nominees, suggestions for award-themed events, and winner predictions primarily based on Bing search statistics.

Bing Makes Driving Directions Twice As Fast

2012: Bing Maps pushed out a significant replace to their driving instructions “routing engine.” The brand new routing engine was twice as quick because the previous one and added extra options, resembling including as much as three routes in a single request.

Search In Pics: Google Bumper Sticker, Knitted Android Sleeve & Yahoo’s CEOs

2012: The newest pictures culled from the online, displaying what folks eat on the search engine corporations, how they play, who they meet, the place they communicate, what toys they’ve, and extra.

Google Mobile Strategy Playing Out Almost Flawlessly: Ads Growing, Android Beating iPhone

2011: Google’s AdMob unit reported that it noticed greater than 2 billion advert requests each day. In the meantime, comScore reported that Android handed the iPhone because the quantity two smartphone platform within the U.S.

South Korea May Arrest Google Execs Over WiFi Data Collection

2011: The nation’s nationwide police company had decided that Google acted illegally when it gathered private knowledge as a part of its Road View mapping service.

Covario: Consumer Electronics Marketers Take Q4 Paid Search Boom Overseas

2011: Amongst its tech and client electronics shoppers within the Americas, paid search spending solely rose 1% within the fourth quarter of 2010, as in comparison with the third quarter, however that’s as a result of development from the second to the third quarter was 30%.

Twitter’s New Year Tweet Record Shown In Stunning Video

2011: Twitter began 2011 with a brand new report: 6,939 tweets have been despatched at 4 seconds after midnight in Japan. 

Foursquare Puts The Kibosh On Friend-Tip Spamming

2011: Foursquare began limiting the variety of mates and buddy requests {that a} consumer can have.

Google AdWords Testing Lead Capture Forms: Contact Form Extensions

2010: Contact kind extensions supplied a contact kind straight within the search advert, which a searcher can fill out and the advertiser can then use sooner or later to contact that lead.

Google Loses French Lawsuit Over Google Suggest

2010: Google was ordered to take away the phrase arnaque, which interprets roughly as “rip-off,” from showing as a Google Recommend time period on searches for the Centre Nationwide Privé de Formation a Distance (CNFDI). 

Surprise: Google’s Home Page Promoting Nexus One

2010: The promotion was discovered underneath the search field and browse: “Expertise Nexus One, the brand new Android telephone from Google.”

Nexus One: What Exactly Happened Yesterday In Mountain View?

2010: Lower than 24 hours after the formal unveiling of the Nexus One by Google, we had a set of differing perceptions and accounts of what was vital (or not).

Google Claims That Google Checkout Increases Conversion By 40% & Clicks By 10%

2009: Google added claims to its Google Checkout Service provider homepage that having Google Checkout as a part of your AdWords advertisements would result in larger conversions and a greater click-through fee.

Google Testing ‘Blended’ Mobile Ads

2009: Because it turned out, Google wasn’t doing something new. On the Google WAP search expertise the corporate had at all times positioned advertisements on the finish of natural textual content outcomes however earlier than different varieties of content material.

Yahoo To Advertisers: We Can Create Ads & Edit Keywords Without Asking First

2009: Yahoo emailed their search advertisers about new phrases and circumstances, together with a controversial provision that they’re allowed to create advertisements, take away or add key phrases to campaigns and “optimize” accounts.

Google Finally Brings Picasa To The Mac

2009: Picasa was a administration system for picture sharing and enhancing.

Google Wins “Gu Ge” Lawsuit In China

2009: The Beijing Haidian District Courtroom dominated that Beijing Guge Science and Expertise needed to pay Google China 100,000 yuan ($14,624). As well as, Beijing Guge is required to cease utilizing the identify.

2009: It was recommended that the artwork represented an airplane crashing into New York’s former World Commerce Heart towers on 9/11.

The Big List of 2009 Marketing Predictions

2009: Articles and weblog posts full of forecasts, predictions, and/or resolutions for the brand new 12 months. 

Mahalo Adds More Social Features

2008: The Mahalo Comply with toolbar allow you to submit hyperlinks to Scrumptious, Ma.gnolia, Mahalo Social, and Twitter with the clicking of 1 button. The sidebar displayed fast suggestions if you have been on websites like Twitter and Gmail.

From Search Advertising Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land. 

< January 5 | Search Marketing History | January 7 >

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In regards to the writer

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing every day about web optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention collection, SMX – Search Advertising Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.

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