This present day in search advertising and marketing historical past: January 4


In 2014, 10 days after being penalized for “unnatural hyperlinks” that it helped create, lyrics website Rap Genius returned to Google’s search outcomes.

On Dec. 24, 2013, Google confirmed it was wanting into an “affiliate” program Rap Genius created so as to get unnatural hyperlinks pointing to their web site. By the following morning, Google officially penalized Rap Genius for hyperlink schemes.

Anybody looking out Google for [rap genius] wouldn’t discover on Web page 1. Nevertheless, there have been hyperlinks to their Twitter account, Fb web page, Wikipedia profile and tales like this about them being penalized by Google.

The results of the penalty: a 92% drop in search visibility.

Stated Rap Genius:

We effed up, different lyrics websites are virtually undoubtedly doing worse stuff, and we’ll cease. We’d love for Google to take a better have a look at the entire lyrics search panorama and see whether or not it will probably make adjustments that will enhance lyric search outcomes.

– Rap Genius

Learn all about it in Rap Genius Back In Google After 10 Day Penalty, Ranks For Its Name But What About Lyrics?

Additionally on this present day 

Bing Webmaster Tools adds crawl requests, crawl errors & indexed pages to performance report

2021: The brand new crawling and indexing information, all of which actually weren’t straight associated to the efficiency of your search ends in Microsoft Bing, turned out there straight within the search efficiency report.

Google launches Question Hub for U.S. publishers

2021: Google launched Query Hub in areas the place the corporate discovered it didn’t have sufficient content material in its search index to reply searchers’ questions. (On Dec. 15, 2022, Google announced it was closing down Question Hub.)

Video: Anthony Church on conversion tracking & SEO

2021: On this installment of Barry Schwartz’s vlog collection, he chats with Church about about two main matters: conversion monitoring and what SEOs ought to give attention to.

Google buys expert community and ‘answer engine’ Superpod for $60 million

2019: Superpod matched viewers questions and skilled solutions throughout a broad vary of matters. Early reviews speculated that Superpod’s founders and property could be deployed to enhance the Google Assistant.

DuckDuckGo broke 9 billion searches in 2018, and it’s growing

2019: By comparability, in 2016 they did 4 billion searches. And as of October 2018, DuckDuckGo reported reaching 30 million queries per day.

Google My Business dashboard showing video upload section for some business owners

2018: Google gave the impression to be testing the power of enterprise homeowners to add movies to their native listings inside the Google My Enterprise dashboard.

Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm

2018: Privateness, model security and different elements had been going to make paid search much more engaging to entrepreneurs going ahead, in line with Forrester Analysis.

2017: The replace let customers watch YouTube movies proper of their feed, see lodge charges and reserving data in search outcomes and immediately open menus from restaurant search outcomes.

2016: Bing started powering AOL’s net, cellular, and pill search, offering paid search adverts and algorithmic natural search outcomes to AOL’s properties worldwide.

DuckDuckGo Ends 2015 On A High Note, Reaches 12M Searches In A Single Day

2016: The privateness search engine averaged greater than 10 million searches per day by the top of the yr.

Authors Guild Appeals Lower Court Decision Backing Google’s Book Digitizing Project

2016: At situation was whether or not Google’s undertaking violates the copyrights of a few of the tens of millions of scanned books, or whether or not it has a sound “truthful use” exception.

Blekko Launches New Tablet Search Engine “izik”

2013: Izik was designed to ship a tablet-friendly search expertise. In comparison with Google on a variety of search queries and outcomes, izik surfaced extra info and made it extra visually accessible.

It’s Official: PayPal President Scott Thompson The New Yahoo CEO

2012: Thompson was considered initially as a optimistic rent regardless of issues about his lack of expertise with digital promoting. After a turbulent few months, Thompson “stepped down” as CEO in May 2012.

How Rick Santorum Is Making His “Google Problem” Worse

2012: One drawback Santorum had in rating tops for a search on simply his final title was that he didn’t keep his personal devoted web site about himself, a spot unbiased of his elected workplace the place those that wished to find out about Rick Santorum may uncover extra.

Google’s Marrisa Mayer Talks New Role, LBS And Groupon

2011: Not engaged on search, Mayer’s new obligations included Google Maps, native merchandise and a few of the firm’s cellular merchandise.

Google Working On NFC-Based Mobile Payment Service: Report

2011: Google had plans for a cellular cost service that will enable customers to pay for widespread items and companies by waving or tapping their cellphones. That turned out to be Google Wallet, which began rolling out in September 2011.

Bing Scores First In-Car Search Deal With Toyota

2011: Bing for Cell (with Bing Maps) was one among Toyota Entune’s featured apps, giving drivers entry to Bing search outcomes through the dashboard’s contact display or through the use of Bing for Cell’s voice search capabilities.

Facebook’s Goldman Investment An IPO Delaying Tactic?

2011: Was Fb’s IPO proper across the nook? Or did this funding delay the IPO for a yr or extra? (Spoiler alert: Facebook’s IPO happened in 2012.)

On Nexus One Day Tomorrow, Will Google Surprise Us With An Android Tablet?

2010: Spoiler: no. From Jan. 5, 2010: Liveblogging The Google Nexus One Phone Launch.

2010: Google animated the Doodle, the place the Apple falls off the Google emblem and drops to beneath the search field.

Research: Fear Explains Irrational B2B Purchase Behavior

2010: B2B shopping for will not be a rational course of – it’s a resolution course of pushed by the feelings of the individuals concerned.

Google Timeline Experiment Seen In Main Search Results

2009: Clicking the “Extra timeline outcomes” in the principle search outcomes led to a web page with far more historic information in regards to the question, which Google stated got here from their Information Archive search service:

Nathan Stoll, Long Time Google News Product Manager, Leaves Google

2008: He would go on to co-found “assist engine” Aardvark, which was later acquired by Google in February 2010.

Google Takes NASA To Watch Meteor Shower

2008: That point when NASA scientists used a airplane owned by Google’s founders to look at a meteor bathe.

Google’s User Experience Expert, Kevin Fox, Joins New Start-up Company

2008: Fox, liable for serving to design Gmail, Google Calendar, and Google Reader 2.0, joined a really small startup known as FriendFeed, which ended up being acquired by Fb in August 2009.

What Time Is It? Don’t Check Google (At Least In Argentina)

2008: Denizens of the capital of Argentina set their clocks ahead – however Google uncared for to.

Truveo Index Hits 100 Million Videos

2008: The corporate additionally stated that its search index grew in 2007 from a base of simply 5 million movies at relaunch in August 2007

2007: It confirmed you ways you had been interacting together with your feeds in Google Reader.

Google Calendar Set To Pass Yahoo Calendar

2007: Google Calendar elevated its market share by a paltry 333% between June 2006 and December 2006. Marvel no matter occurred to it?

Amazon Promotes Askville & LinkedIn Launches Answers Services

2007: These had been well timed efforts by Amazon and LinkedIn after Google dropped their Solutions product

YouTube Forced To Shut Down In Brazil

2007: Why? As a result of YouTube failed to stop a celeb intercourse video from being posted time and time once more

Google Removes “Tips” Feature After Recent Blog Controversy

2007: A search on [calendar] and [blog] not introduced up the Google Ideas on the prime. Background: Fury Over Google’s Self Promotion & Wishing For Perspective.

From Search Advertising and marketing Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land. 

< January 3 | Search Marketing History | January 5 >

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In regards to the creator

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing every day about website positioning, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention collection, SMX – Search Advertising and marketing Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.

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