This present day in search advertising and marketing historical past: January 30


Analytics agency Jumpshot shuts down

In 2020, following essential articles about its information assortment and gross sales practices, analytics agency Jumpshot was shut down by its guardian firm Avast.

Jumpshot was made well-known inside the web optimization trade by SparkToro founder Rand Fishkin’s (closely criticized and broadly circulated) zero-click evaluation and shows.

Articles from Vice, PC Magazine and Motherboard claimed that Avast and Jumpshot had been “secretly harvesting” customers’ looking conduct, packaging it and reselling with out their full data. 

Fishkin defended the corporate and faulted the publications for what he mentioned was incomplete and biased reporting.

Learn all about it in With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now?

Dig deeper:

Additionally on today

Google merges its SafeSearch help information into a single new document

2022: This doc defined how SafeSearch works and added some troubleshooting. 

Apple’s big maps makeover now available across U.S., Europe coming soon

2020: The brand new-ish Apple Maps has a variety of improved options and content material

Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns

2020: Early appears on the new marketing campaign sort and native advert codecs which have had little fanfare since launching in beta.

New Google Search Console adds a security issues section

2019: In anticipation of the outdated Google Search Console going away, Google moved the safety points into the brand new model.

Now your Google text ads can show on YouTube search results, too

2019: Google started incorporating YouTube into its Search Companions community.

Agencies say search, social spend will rise, but increases target 5 platforms

2019: Whereas Amazon and LinkedIn cracked the highest 5, Advertising and marketing Land’s Digital Company Survey discovered second-tier platforms had been a lot much less more likely to see spending will increase within the coming yr.

Bing offers a trio of new local search APIs

2019: Microsoft launched three location APIs: Bing Maps Location Recognition, Bing Maps Native Search API and Bing Maps Native Insights API.

Google publishes comprehensive guide to featured snippets

2018: Google defined what featured snippets are, the varied person interfaces and coverings you may get from these featured snippets and the way they work together with desktop, cell and voice search outcomes.

Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze

2018: Advertisers might shortly see efficiency by viewers and benchmark towards non-targeted customers. 

Report: Google AMP results in Google News more than double

2017: A report discovered that AMP outcomes proven within the Google Information part for cell customers had greater than doubled previously a number of days.

Fred Korematsu Google doodle honors Japanese internment camp survivor & civil rights activist

2017: The Doodle featured Korematsu together with his Presidential Medal of Freedom.

Quickly See AdWords Performance By Search Query Length In Google Analytics

2015: A brand new Phrase Depend Question dimension in Analytics let advertisers shortly evaluate head phrases and long-tail queries.

Google Now Cards Integrated With Third-Party Developer Apps

2015: Google Now might now be built-in with 30+ developer apps.

Search “Super Bowl” & See The Best Search Results Page Bing Has Ever Had

2015: Bing’s search outcomes included unique content material and nearly something a fan would wish to know earlier than the sport begins.

Search In Pics: Google’s Greyglers, Yahoo Keg, 40 Penguins

2015: The newest photographs displaying what individuals eat on the search engine firms, how they play, who they meet, the place they communicate, what toys they’ve, and extra.

Google Q4 2013 Earnings Report $16.86 Billion In Revenues

2014: That was a rise of 17% in comparison with the fourth quarter of 2012.

Facebook Will Launch Graph Search For Mobile “Pretty Soon”

2014: It had been over a yr since Graph Search launched.

Google Search Redesigns Stock Quotes “Card,” Drops Competitor Links, Then Brings Them Back

2014: After consideration was drawn to the very fact it dropped hyperlinks to competing monetary web sites, Google quietly restored the hyperlinks.

Yahoo Adds Local Business Snapshots Next To Search Results

2014: The native enterprise information included fundamental enterprise data, pictures, hours of operation and a few information particular to the enterprise sort.

Google Tests B2B Market With Google Shopping For Suppliers

2013: The beta was open solely to electrical and electronics industries.

Bing On Super Bowl 47: San Francisco 49ers Twice As Many Searches Than Baltimore Ravens

2013: 49ers quarterback Colin Kaepernick had 50% extra searches than Raven’s quarterback Joe Flacco.

Get Me To The Gulag: Google’s Map Maker Becomes A Political Weapon

2013: Some individuals on Google+ have added satirical, pretend opinions to areas in North Korea.

Yandex Joins Bing, Yahoo In Using Nokia-Navteq Map Data

2012: Yandex licensed information from Nokia-owned Navteq to supply higher and extra complete maps protection all over the world.

A Roundup Of New U.S. Government Search Tools

2012: FAA Cellular Net App, USDA Plant Hardiness Zone Map, Nationwide Archives Transcription Pilot Undertaking and extra.

Google’s “Instant Previews” Now On iOS (iPhone/iPad) Browser

2011: Many iOS customers on iPhone, iPod Contact and iPad units reported seeing the moment previews button on the precise facet of the search end result.

Google Adds Snow Conditions & Interaction Mobile Weather Results

2011: Google confirmed reside snow outcomes on the search outcomes for ski resorts. The climate outcomes had a slider and bigger actual property for interacting with the climate.

Irony: You Need A Map To Find Google Street View On The iPhone

2010: Google Avenue View was terribly unintuitive on the iPhone.

Losing Hope With Yahoo, After Watching The Paid Search Division Stumble

2009: Slightly than fixing its issues and incomes extra income by doing one thing advertisers truly need, Yahoo appeared extra involved in doing guide tweaks to advertiser accounts – with out express permission – to generate more cash. 

Marin Software’s Multi-Conversion Tracking Helps Fine Tune Keyword Bidding

2009: It enabled search entrepreneurs to outline numerous sorts of actions or “conversions” (e.g., publication sign-up, ecommerce transactions, electronic mail seize).

Google Universal Search Expands

2008: Specifically, Google Common Search stuffed extra than simply 10 spots on the web page, whereas buying and weblog search outcomes had been among the many new sources being included.

Yahoo Earnings Mixed, Company To Go Through With 1,000 Job Cuts Amid Uncertain 2008

2008: Whole income in This autumn was $1.83 billion, which represented 8% progress year-over-year ($1.7 billion). Full yr 2007 revenues for Yahoo had been $6.97 billion.

Scientologists Google Bombed Or Not?

2008: Looking for [dangerous cult] returned the Scientology web site in Place 1. 

Visualize Earthquake Data In Google Earth

2008: The US Geological Survey and Google made international earthquake information accessible in Google Earth as one of many layers beneath “Locations of Curiosity.”

Google Adds Local Reviews In Search Results

2007: Conducting searches on for local-specific data might now return native opinions and enterprise comparisons.

Yahoo Site Explorer Adds Features: Delete URL From Index

2007: You possibly can now delete URLs from Yahoo’s index with a click on of a button.

Yahoo Adds Link Badge In Site Explorer

2007: Anybody might place code on their web site to indicate off the variety of hyperlinks they need to a selected web page or to their website. 

Click Fraud Reaches New High, Says Click Forensics

2007: The trade common click on fraud fee in This autumn 2006 was 14.2% versus 13.8% for Q3, 14.1% for Q2 and 13.7% for Q1. 

Google Releases New Google Enterprise Search Application

2007: The Google Mini would “allow firms to carry out searches on intranets in addition to inside enterprise functions.”

Google To Test SMS Feature In Orkut Brazil

2007: The function would let customers ship SMS messages to their Orkut pals from their cell phones.

Google Officially Adds Docs & Spreadsheets Integration With Gmail

2007: While you acquired an electronic mail in your Gmail account, and it contained a Google Docs or Spreadsheet file, the file would have a hyperlink to “Open as a Google Doc.”

Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.

< January 29 | Search Marketing History | January 31 >

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Concerning the writer

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing each day about web optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention sequence, SMX – Search Advertising and marketing Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.

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