Analytics agency Jumpshot shuts down
In 2020, following essential articles about its information assortment and gross sales practices, analytics agency Jumpshot was shut down by its guardian firm Avast.
Jumpshot was made well-known inside the web optimization trade by SparkToro founder Rand Fishkin’s (closely criticized and broadly circulated) zero-click evaluation and shows.
Articles from Vice, PC Magazine and Motherboard claimed that Avast and Jumpshot had been “secretly harvesting” customers’ looking conduct, packaging it and reselling with out their full data.
Fishkin defended the corporate and faulted the publications for what he mentioned was incomplete and biased reporting.
Learn all about it in With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now?
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Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
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