Today in search advertising historical past: January 3

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In 2012, Google’s sponsored post campaign to advertise its Chrome browser produced posts that violated its tips in opposition to “skinny” content material and doubtlessly these in opposition to shopping for hyperlinks.

A day later, we came upon what occurred, in accordance with Google. In Google: Yes, Sponsored Post Campaign Was Ours But Not What We Signed-Up For, Google informed Search Engine Land:

“Google by no means agreed to something greater than on-line advertisements. We now have constantly prevented paid sponsorships, together with paying bloggers to advertise our merchandise, as a result of these sort of promotions will not be clear or in the very best pursuits of customers. We’re now what modifications we have to make to make sure that this by no means occurs once more.”

– Google

Google took handbook motion, demoting the Google Chrome house web page. Consequently, searches for [browser] now not introduced up the web page.

Today in search advertising historical past: January 3 11

Learn all about it in Google’s Chrome Page No Longer Ranks For “Browser” After Sponsored Post Penalty.


Additionally on this present day 

Meta will remove targeting options for sensitive topics on Jan. 19

2022:  “Well being causes,” “sexual orientation,” “non secular practices and teams,” and “political opinions, social points, causes, organizations and figures,” had been among the many examples of concentrating on choices slated for deprecation.


Microsoft Advertising launches sweepstakes for advertisers

2020: To enter, advertisers needed to full the Microsoft Promoting Licensed Skilled (MACP) certification, add a brand new Microsoft Promoting account, or enroll within the Micorosft Promoting Companion Program.


Get the day by day publication search entrepreneurs depend on.



Brands can now buy Walmart sponsored search ads via API partners

2020: Walmart Media Group named 4 preliminary promoting companions to assist sponsored search campaigns.


Robots.txt tip from Bing: Include all relevant directives if you have a Bingbot section

2019: Frédéric Dubut, a senior program supervisor at Microsoft engaged on Bing Search, mentioned once you create a selected part in your robots.txt file for its Bingbot crawler, you need to be sure to checklist all of the default directives in that part.


Report: Google exploring sale of Zagat reviews

2018: Google’s guardian Alphabet was reportedly contemplating a sale of critiques publication Zagat. And by March, the deal was carried out, when The Infatuation bought Zagat.


Search In Pics: Glasshole Receipt, GDG Gingerbread Cookies & Penguin Popper

2014: What folks eat on the search engine corporations, how they play, who they meet, the place they communicate, what toys they’ve, and extra.


FTC Closes Google Antitrust Case: “Law Protects Competition Not Competitors,” Not Enough Evidence To Prove “Search Bias”

2013: After 19 months of investigation, political maneuvering, lobbying and intense hypothesis the FTC has closed its antitrust investigation of Google, which got here away largely unscathed from the method.


2013: Bing was altering 4 of the Deep Hyperlinks (Bing’s title for what Google calls Sitelinks) beneath the Google search end result and pointing them to utterly completely different domains. See additionally: Strange Bug In Bing Deep Links Shows Facebook, Craigslist As Part Of Google


Baidu Testing Facial Recognition Search; Similar To Google’s “Search By Image”

2013: The brand new function let searchers add a picture of a face and Baidu would then attempt to return different images of the identical individual, with data on the title of the individual. 


DuckDuckGo Challenges Google On Privacy With DontTrack.us

2011: The illustrated information confirmed how Google tracked its customers and the way DuckDuckGo did not.


Italy To Regulate YouTube & Other Video Sites Like TV Stations

2011: YouTube, and guardian Google, grew to become thought-about TV broadcasters in Italy, in accordance with new guidelines by the Italian Communications Authority (AGCOM). The foundations utilized equally to different web sites offering video content material, supplied additionally they ran promoting.


Google Gaining Ground In Smartphone, Browser Markets

2011: Android OS achieved a 25.8% market share, placing it inside placing distance of Apple’s iOS, whereas the Chrome browser reached a significant milestone, capturing 10% of the market.


Last Call: Yahoo’s adCenter Transition Tool About To Close

2011: A ultimate reminder for search entrepreneurs to maneuver their Yahoo Search Advertising and marketing account over to Microsoft adCenter.


With So Much Money Is A Facebook Search Engine Inevitable?

2011: As soon as upon a time, Fb was a personal firm and made solely $2 billion a yr in promoting.


A Tale Of Three Android Phones: Droid 2, Samsung Fascinate & Google Nexus S

2011: A have a look at how three completely different Android cousins carried out and measured up in opposition to the iPhone.


Traffic Power’s CEO Jailed Over Alleged Foreclosure Scams

2008: Matt Marlon was arrested for allegedly conning householders confronted with foreclosures to provide the corporate their properties.


The Google Challengers: 2008 Edition

2008: A information to stealth search start-ups of the time, together with Blekko, Powerset, Hakia, Mahalo, Cuill and extra.


2008: IAC Search & Media and/or ASK Jeeves advertisers had been entitled to a reimbursement for click on fraud or different invalid or improper clicks.


Google AdSense Launches Newbie Central

2008: It was a location for brand spanking new publishers to go and get began with AdSense.


Goodbye, Yahoo Picks

2008: The world mentioned goodbye to Yahoo Picks Of The Week & Picks Of The Day after 12 years.


Ask Mobile Adds “Click To Speak” Directions

2008: The service despatched a textual content hyperlink that opens a cellular web page with a map and turn-by-turn instructions. 


ChaCha Goes Mobile With TextChaCha

2008: Social search engine ChaCha launched a brand new text-based cellular service referred to as “textChaCha” to reply doubtlessly any query from cellular customers.


2007: In-car navigation supplier Sprint and Yahoo Native introduced a deal to ship Yahoo Native content material by way of Sprint’s transportable “Sprint Specific” machine and system.


Google Changes Hiring Process To Meet Job Opening Needs

2007: Google was trying to rent extra folks, faster, and have much less requirements by way of SAT rating and GPA, however with extra deal with how the applicant could match inside the firm tradition and work ethic.


2007: Google and Earthlink had been lastly close to finalizing an settlement with San Francisco officers to supply free WiFi to town.

Google Beta Testing Keyword Based AdSense Competitive Filter List?

2007: It appeared that Google was testing a function that allowed AdSense publishers to dam advertisements from exhibiting by way of a key phrase checklist.

Intertainer Sues Google For Patent Infringement On Online Video & Audio Distribution

2007: Google, Apple and Napster had been all sued by Jonathan T. Taplin’s Intertainer for patent infringement of a 2005 patent that covers business distribution of audio and video over the Web.

YouTube Hiring Advertising Sales Representatives

2007: Google’s YouTube was hiring six promoting gross sales representatives, all primarily based in numerous elements of the U.S.

First Results Of Google’s Newspaper Ad Test Published

2007: About 1,000 guests got here from the advert, which generated 70% much less web page views than the PPC counterpart, 30% much less time spent on the positioning than the PPC counterpart, however the registration price (his objective) was about the identical because the PPC counterpart. Background: Google Newspaper Ads Run Again

Microsoft’s Live.com Advertises On Google

2007: When Microsoft paid to promote its search engine on a competitor.

Site Diagnostics Bug In Google AdSense Control Panel

2007: A robots.txt error was displaying errors primarily based on Google’s cache URL, not writer URLs.

Send A Greeting With Google Maps

2007: This enjoyable and funky service let “geeks present they care.”


Greatest | prime | hottest Search Engine Land tales of the yr

Early January is an effective time to take a ultimate look again at the preferred tales from the previous yr. Take a look at what tales earned probably the most pageviews and social love in prior years:


4 ways data analysis can help you generate new ideas and optimize your content

2022: In case your rivals outrank you, there’s in all probability a great motive for it. At SMX Subsequent, Ashley Segura shared how she makes use of knowledge evaluation to find these causes, together with contemporary content material concepts that may enable you shut the hole.

Neighborhood consultants on what profitable entrepreneurs will do in 2020


Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land. 


< January 2 | Search Marketing History | January 4 >


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Concerning the creator

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing day by day about website positioning, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention sequence, SMX – Search Advertising and marketing Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.



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