This present day in search advertising historical past: January 28


Google begins experimenting with featured snippets

in 2014, Google began answering complicated questions on the high of its search outcomes with detailed responses (or solutions) taken from web sites.

Does that sound like featured snippets? It ought to. As a result of it was.

We all know from Google that featured snippets had been launched in January 2014. We don’t know the official date Google started testing it, however this was the day Search Engine Land first reported on the brand new search characteristic.

We didn’t but know these solutions had been referred to as “featured snippets,” however clearly that’s what we had been seeing. All Google would say on the time was: “we’re all the time experimenting with various kinds of solutions, however we don’t have extra particulars to share at this level.”

Learn our protection of what was then an experimental characteristic: Google Search OneBox Answers Are Getting More Detailed

Additionally on today

‘Untitled’ search results sending users to spam sites, Google ‘working on it’

2022: Google’s Danny Sullivan mentioned it was “one thing our programs usually would sometimes catch, so we’re checking on it to enhance.”

SEO community mourns Hamlet Batista, advocate for automation in SEO and beloved friend

2021: Those that knew him, admired him, realized from him and cherished him, had been left reeling from the loss.

Google Search Console launches new removals tool

2020: The instrument quickly blocked URLs from displaying in Google and confirmed outdated content material and content material filtered by SafeSearch.

A visual history of Google ad labeling in search results

2020: A glance again at how Google had handled advertisements in search outcomes, from blue shading to the newest model of immediately.

Botify partnership with Microsoft brings real-time content indexing to Bing

2020: Fast indexing and extra management over content material had been the advantages for publishers and web site homeowners.

DuckDuckGo has other ideas for Google’s EU search choice screen

2020: The modifications included extra search engine choices and an introductory display aimed toward decreasing bias.

Google AMP errors widely reported by webmasters and publishers

2019: This was a Google challenge and can be resolved.

DuckDuckGo is growing fast but not enough to grab SEOs’ attention

2019: The search engine’s share was small however a few of its metrics had been higher than Bing’s, in response to a third-party evaluation.

Google Updates The General Guidelines Section Of Their Webmaster Guidelines

2016: It expanded on examples about the best way to assist Google discover your webpages, the best way to give them higher concepts on what these pages had been about and the best way to make webpages which are good for guests.

iPhone Users, The AdWords App For iOS Has Arrived

2016: You can examine AdWords marketing campaign efficiency, change bids and alter budgets out of your telephone.

New US Presidential “Candidate Cards” Are A Disaster For Google’s Search Quality

2016: They added little worth in return for Google giving up its worthwhile search outcomes house.

Yahoo Redesigns Home Page & App To Deliver Consistent Experience With More Relevant News

2016: With its practically infinite information stream, Yahoo customers not wanted to open information articles in a number of browser tabs.

Google Now Supports Crawling & Indexing Locale-Adaptive Web Pages

2015: Google added assist for webpages that dynamically modified their content material based mostly on IP origin or language settings.

Bing Maps Shows Super Bowl Spirit With New Venue Map, Streetside & Hi-Res Venue Imagery

2015: The updates concerned new satellite tv for pc and ground-level imagery, and an in depth seat map of the stadium itself.

Google’s Matt Cutts Explains That Older Sites Won’t Always Keep Their Current Rankings

2014: Cutts solutions the query, “How can an older web site preserve its rating over time?”

Google Issues Subtle Warning To Affiliates That Have “Thin-Content”

2014: The warning was principally directed at affiliate websites within the “grownup” trade.

Moz 2014 Industry Survey Results: Google Webmaster Tools Ranked Top SEO Tool

2014: 68.8% of individuals deliberate to give attention to conversion charges and efficiency metrics in response to Google’s elimination of key phrase information.

Google Showing Date Selector In Knowledge Graph Carousel For Hotels

2014: You can click on on the beginning and/or finish date and a calendar pop up would present as much as change your examine in and take a look at dates. 

The Search Agency: CPC Increases Across The Board, Weaker Bing Ads Spend In Q4 2013

2014: The report confirmed paid search spend rose 37.4% year-over-year.

DeepMind Buy Another Google “Moonshot” Of Sorts

2014: “It’s not arduous to think about that machine studying and AI would have broad utility throughout Google, from search and cellular … to promoting, robots, autonomous automobiles, safety and the linked residence.”

5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search Campaigns

2014: 5 traits from the Tremendous Bowl advertiser advertisements that ran on Google and the Yahoo Bing Community.

Google Details How It Responds To Government Requests For User & Search Data

2013: Governments routinely ask search engines like google and yahoo like Google for entry to consumer information for varied causes. Google mentioned they take every request extremely severely.

Google Promoting AdWords Express In Google+ As Way “To Get More Followers”

2013: Google was apparently making an attempt to cross-promote AdWords Categorical and Google+. 

With $14 Million More Q&A Site ChaCha Soldiers On

2013: Over the earlier 18 months, ChaCha had seen 2 billion questions and arranged 129 million Q&A pairs.

Two Weeks In, Google Says “Search Plus Your World” Going Well, Critics Should Give It Time

2012: Amit Singhal informed Search Engine Land: “… Individuals are judging a product and an general route that we now have within the first two weeks of a launch … We’re clearly not achieved. The product isn’t full. It can enhance.”

Study: Reviews & Images Drive Clicks In Mobile

2012: Photos and critiques had been crucial in capturing customers’ eye actions and clicks.

Google Logo For Largest Observed Snowflake

2012: It occurred 125 years earlier, in Fort Keogh, Montana.

Google launches algorithm to fight low-quality scraper content

2011: The change to their algorithm was to stop low high quality scraper content material in Google’s index. It impacted barely over 2% of queries.

Microsoft Q2 Revs Almost $20 Billion, “Bing Division” Still Losing Money Despite Search Revenue Increase

2011: On-line Providers, which homes all Microsoft’s on-line operations together with MSN and Bing, posted a $543 million loss. That was up from $463 million in 2010.

AdWords Homepage Gets More Modular, Customizable

2011: Google redesigned the homepage for its AdWords advertiser interface in an effort to carry extra related, personalized info up entrance for entrepreneurs.

Bing Travel Now Offers Destination Comparison Tool

2011: Bing’s vacation spot pages let searchers examine a number of locations directly in a side-by-side format.

Google’s Legal Woes Not Impacting Brand: Survey

2011: Did scandals or an antitrust investigation make folks much less trusting of Google or tarnish its model? Under no circumstances.

Google, Connecticut-led Coalition Agree To Negotiate WiFi Data Collection Issues

2011: Google and the Connecticut-led coalition of 40 US states would start negotiations aimed toward settling points associated to Google’s assortment of private information over unsecured WiFi networks.

Google Event on Feb. 2 To Showcase Honeycomb, Tablets

2011: Demos of a number of tablets had been anticipated

Search In Pics: Google Mannequins, Google Voice Signs & Freezing Yahoo

2011: The newest photographs displaying what folks eat on the search engine firms, how they play, who they meet, the place they communicate, what toys they’ve, and extra.

Google Maps’ Search Suggestions Get Personal

2010: Google tarted personalizing search options that appeared on Google Maps.

Survey: Only 42% Of Americans Have Googled Themselves

2010: That was barely greater than the 36% of UK shoppers who had achieved so, however far lower than in Germany (59%) and France (56%).

Google Updates Google Book Search After Apple iPad Launch

2010: Lower than 24 hours after Apple introduced the Apple iPad, Google introduced enhancements to the Google Books residence web page.

Google Formally Introduces “Clickable Phone Numbers” In Mobile Search Ads

2010: It was a name for the worth of a click on on cellular handsets.

Bing Debuts In-Depth Stock Pages

2010: Bing’s “Shares and Funds web page” provided in-depth info for customers following or doing analysis associated to shares and funds.

Ballmer Blogs His Thoughts On Google, China

2010: “We’ve achieved enterprise in China for greater than 20 years and we intend to remain engaged, which implies our enterprise should respect the legal guidelines of China.”

Click Fraud Rate Hits Highest Level Yet

2009: Click on Forensics estimated the general common click on fraud charge for This fall 2008 at 17.1%, the best degree since they started monitoring it in 2006.

Yahoo Tries To Justify Automatic Account Optimization

2009: The aim: to assist small- and mid-sized advertisers affected by “efficiency points.”

Pew: Young Or Old, Search Cuts Across Age Categories

2009: Search was virtually equally utilized by all teams throughout the board.

New “Addressless” Search Feature On Google Maps

2008: Customers might get instructions or places of companies with out inputting a vacation spot handle.

Google Experimental Search Adds Info View & Map View

2008: Google added map view and a brand new information view that permits you to present completely different outcomes on the web page.

Google A “Mystery Buyer” In Colorado?

2008: “It’s like coping with the CIA.” 

Today Is “Data Privacy Day;” Bush Admin Launches Internet Monitoring Initiative

2008: Google added a brand new video to its current collection of privateness movies, plus it developed a privateness booklet (PDF) to coach shoppers and fogeys about on-line information privateness.

New UK-Based Real Estate Search Engine DotHomes Launches In US

2008: DotHomes sought to change into “the Google of property search” and was crawling for listings.

Google Lego Logo: Google Offers Lego 50th Birthday Wishes

2008: The Google brand was made up of legos.

YouTube to Begin Revenue Sharing for Video Providers

2007: This may give authentic video creators the power to earn income every time their movies had been watched on YouTube.

Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.

< January 27 | Search Marketing History | January 29 >

New on Search Engine Land

In regards to the creator

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing day by day about search engine optimisation, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention collection, SMX – Search Advertising Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.

Source link


Please enter your comment!
Please enter your name here