At the present time in search advertising and marketing historical past: January 25

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Google defuses ‘depressing failure’ Google bomb

In 2007, Google lastly defused a “Google Bomb” that had returned U.S. President George W. Bush as its prime natural outcome since December 2003 when looking for [miserable failure].

Initially, Google was of the idea that “We simply replicate the opinion on the Net, for higher or worse.” Ultimately, nevertheless, Google got here up with an algorithm change to cope with this and different Google bombing “pranks”:

“Individuals have requested about how we really feel about Googlebombs, and we have now talked about them in the past. As a result of these pranks are usually for phrases which might be effectively off the crushed path, they haven’t been a really excessive precedence for us. However over time, we’ve seen extra folks assume that they’re Google’s opinion, or that Google has hand-coded the outcomes for these Googlebombed queries. That’s not true, and it appeared prefer it was value attempting to appropriate that misperception. So a couple of of us who work right here acquired collectively and got here up with an algorithm that minimizes the influence of many Googlebombs.”

Ryan Moulton and Kendra Carattini, A quick word about Googlebombs

How did this Google bomb occur? A marketing campaign inspired folks to hyperlink to Bush’s bio utilizing the anchor textual content “Depressing Failure”.

And whereas Google defused this bomb, Bush remained within the prime natural place for [miserable failure] on Yahoo and Microsoft Dwell and in second place at Ask.

Learn all about it in Google Kills Bush’s Miserable Failure Search & Other Google Bombs and Happy First Birthday, Google Bomb Fix!

Right here was the earlier than and after on the time:

Right now, right here’s what a seek for [miserable failure] appears to be like like on Google – with Wikipedia’s Google bombing web page within the prime spot.

miserable failure google 2023
At the present time in search advertising and marketing historical past: January 25 15

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From Search Advertising and marketing Expo (SMX)


Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.


< January 24 | Search Marketing History | January 26 >


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In regards to the creator

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing each day about search engine marketing, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention collection, SMX – Search Advertising and marketing Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.



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