Today in search advertising and marketing historical past: January 23

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Expedia buys Travelocity

In 2015, Expedia purchased rival Travelocity for $280 million amid sluggish journey business development and strain from rebel journey suppliers.

Expedia had truly been powering Travelocity.com since 2013. So the acquisition appeared fairly logical from each views.

On the time, Expedia additionally owned a number of on-line journey manufacturers: Resorts.com, Hotwire, eLong and Trivago.

Learn all about it in Travel Search Consolidation: Expedia Buys Rival Travelocity For $280M


Additionally on today


Neeva seeks to expand user base with free subscriptions

2022: The free fundamental subscription was a substitute for its full-featured subscription, which value $4.95 monthly.


Google removes ‘ads’ and ‘sponsored’ labels from flight search results

2020: There could be no extra referral charges from companions in flight search, as Google sought to emphasise value and comfort in rankings.


Google Dataset Search is out of beta and adds new features

2020: Google added new options to Google Dataset Search with this rollout.


Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search

2020: On this installment of Barry Schwartz’s vlog sequence, he chatted with Grehan about the early days of search, how expertise like AI and machine studying are impacting search and who initially got here up with time period “SEO.”


Amazon adds customer acquisition metrics for Sponsored Brands campaigns

2019: The “new-to-brand” set of metrics have been additionally obtainable for Amazon sellers’ show and video advert campaigns.


Searchmetrics wins important victory in patent infringement lawsuit

2018: A federal choose invalidated 5 patents website positioning platform supplier BrightEdge claimed in lawsuit in opposition to competitor Searchmetrics.


Bing Hotel Ads moving out of beta to general release with Koddi

2018: After working its Resort Adverts providing in beta in 2017, Bing Adverts rolled them out extensively.


Google mobile search adds book previews

2017: You may now learn guide previews instantly in your smartphone from Google search.


Ed Roberts activist Google Doodle honors leader of the disability rights movement

2017: The Google Doodle paid tribute to Ed Roberts, co-founder of the World Institute on Incapacity.


Automatic AdWords Currency Conversion Now Enabled In Google Analytics

2015: Advertisers utilizing a special forex in AdWords and Analytics would now have the ability to simply evaluate value information in Analytics.


PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG]

2015: Click on share additionally rose on Bing’s product adverts, doubling from Q3.


Pinterest Search Is Now Customized By Gender

2015: Pinterest adjusted its Guided Search system to serve outcomes that differed relying on whether or not the person was feminine or male.


News Aggregator SmartNews Shows Rapid Growth, Adds Local Channels

2015: Native information grew to become obtainable for 12 US cities, together with San Francisco, New York Metropolis, Los Angeles, Chicago, Washington, D.C., Atlanta, Seattle and Boston.


Search In Pics: Google Glass Mug, Google Pool Table & Gmail Paper

2015: The newest photos displaying what individuals eat on the search engine firms, how they play, who they meet, the place they converse, what toys they’ve, and extra.


An Easy Way To Check What Referrer Data Google, Bing Or Yahoo Pass To Your Secure Site

2014: There was no solution to seek for an HTTPS model of a “what’s my referrer” web site. So Barry Schwartz made one.


Google To Replace Smartphone User-Agent To Improve Smart Phone Indexing

2014: The brand new smartphone user-agent crawler would comply with robots.txt, robots meta tag, and HTTP header directives for Googlebot as a substitute of Googlebot-Cellular


MapQuest Transfers Local Listings Management To Yext

2014: MapQuest notified enterprise customers that its native enterprise heart and fundamental native listings product could be formally shutting down.


Google Loses Again In AdWords Patent Infringement Case

2014: A choose decided patent-holding firm Vringo was entitled to extra royalties from Google in a patent infringement case involving Google AdWords.


Google Launches Streamlined Image Search

2013: With the brand new system made it simpler to rapidly skim by means of a number of photos, relatively than the outdated system that requires quite a lot of clicking, then closing home windows to return and choose a brand new picture.


New Tumblr Blog Raises Privacy Concerns Over Facebook Graph Search

2013: Examples of searches that have been a mixture of comedy and creepiness.


“Don’t Be Evil” Tool — Backed By Facebook & Twitter — Shows Google’s “Search Plus Your World” Can Go Beyond Google+

2012: The businesses behind the instrument felt Google hadn’t targeted on what was finest for its customers with Search Plus Your World.


Google Search Showing Results For Punctuation Marks

2012: Up to now, Google ignored most punctuation marks and didn’t present any helpful outcomes for them.


Projecting 2012 Google Mobile Revenues: $4 or $6 Billion?

2012: The Google 2012 cell income “run fee” vary was projected to be between $4 billion and $6 billion (globally). Within the US the determine would in all probability be simply over half the quantity.


A Proposal For Social Network Détente

2012: Some solutions for a way a social-nuclear battle between Google, Twitter and Fb might be averted.


Searching For Old Versions of Web Sites? The Wayback Machine Is New and Improved

2011: The Wayback Machine was redesigned and relaunched with a nicer person interface and migrated to a brand new platform as a basis for additional enhancements. 


Google To Push Semantic Search In 2009?

2009: “Wouldn’t or not it’s good if Google understood the which means of your phrase relatively than simply the phrases which might be in that phrase? We now have quite a lot of discoveries in that space which might be going to roll out within the subsequent short time,” stated Google CEO Eric Schmidt


No Surprise: Google Is No. 1 Internet Property Worldwide

2009: Google’s websites reached 77% of the net inhabitants, age 15 and up, in December 2008.


Google Maps: From “OneBox” To Ten Local Links

2008: Google seemed to be critical about displaying as many as 10 native listings beside the map and phasing this into outcomes all over the world. 


Google’s Mysterious Position Six Penalty

2008: Google’s Matt Cutts shrugged off dialogue a few sample of internet sites rating in Place 1 or 2 falling to Place 6 in Google.


Google Best Place To Work, According To Fortune Magazine

2008: For the second yr in a row.


Search Stocks & The Stock Crash: GOOG, YHOO, & MSFT

2008: Google had the best decline, down 19.5%. Yahoo was simply behind at 18.5%, with Microsoft at about 12.5%. The NASDAQ total was at 15.5%.


Google Health Close To Launching?

2008: The login web page for Google Well being was reside, though the service itself was not.


Baidu Relaunches In Japan

2008: As a part of this launch, Baidu revamped the Japanese house web page and added weblog search.


South Korea To Google: Return Our Cities From North Korea

2008: Google had labeled among the areas in South Korea as being a part of North Korea.


FTC Complaint Filed Over AskEraser: “Unfair & Deceptive”

2008: A number of teams requested the US Federal Commerce Fee to rule on whether or not Ask was utilizing unfair and misleading commerce practices in advertising and marketing its instrument.


Will The European Union Decide IP Addresses Are Personal?

2008: The top of an EU group wanting into search privateness points stated that Web Protocol addresses assigned to computer systems ought to be handled as private info.


Anything Else? Vivisimo’s Remix Clustering Surfaces Subtler Results

2008: Remix clustering allow you to click on a hyperlink to rapidly reply the query, “What different, subtler matters are there?”


Google Adds RSS Snippets To Personalized Home Page

2007: Google added plus indicators subsequent to every RSS title that, if clicked, would open to indicate a snippet of the abstract from the put up.


Google’s Site Exclusion Tool Enables Unlimited Site Exclusions

2007: Google eliminated the cap on the variety of websites you may exclude within the Web site Exclusion Instrument.


Google Takes Action To ‘Strip’ Confidential Information From Google Blacklist

2007: Google: “procedures have been put in place to strip login info from future submissions.”


Google To Test New Video Ads From BMG and Warner Music Group Over AdSense Network

2007: The adverts have been to be examined for 4 weeks.


Use Microsoft Live Search & Microsoft With Donate To Charity

2007: Microsoft stated it could donate $1 per search to Workforce Seattle’s Seattle’s Kids’s Hospital fund.


Google To Invest In Indian Companies Via Seedfund

2007: Google was reportedly giving an undisclosed quantity to Seedfund, to not directly put money into expertise in India. 


Yahoo’s Panama Migration: Mixed Reviews

2007: The opinions and opinions offered have been usually optimistic however some smaller companies had issues and frustrations.


TellMe To Launch New Mobile Local Search Product

2007: It was free, direct-to-consumer, voice-enabled listing help.


SEMPO Institute: Online School For SEMs Announced

2007: The basics course went reside and supply 15+ tracks.


Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.


< January 22 | Search Marketing History | January 24 >


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In regards to the creator

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing day by day about website positioning, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention sequence, SMX – Search Advertising Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.



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