Today in search advertising historical past: January 22


Google deduplicates featured snippets

In 2020, Google rolled out a world change to featured snippets that resulted in any URL solely showing as soon as on the primary web page of search outcomes, as a substitute of twice.

Google mentioned there can be no change to its general set of internet search outcomes. There would nonetheless be 10 distinctive listings, as earlier than. It’s simply that Google can be deduplicating and not present any of these listings twice.

Google Search Liaison Danny Sullivan introduced the information by way of Twitter:

If an online web page itemizing is elevated into the featured snippet place, we not repeat the itemizing within the search outcomes. This declutters the outcomes & helps customers find related info extra simply. Featured snippets depend as one of many ten internet web page listings we present.


In November, Google was testing removing a site’s normal snippet when a featured snippet was displayed. Google even examined this back in 2017.

Read about it in Listings that earn featured snippets will not repeat on the first page of Google search.

Additionally on this present day 

Google Search launches updated mobile design and interface

2021: The up to date interface aimed to make the search  interface simpler to learn for searchers whereas offering a cleaner and extra fashionable expertise.

Google My Business updates flag review feature

2021: The brand new type requested the enterprise proprietor, “Why are you reporting this evaluate?” Then it provided a number of choices.

Google might remove search in Australia if forced to pay to link to sites

2021: “The most recent model of the Code requires Google to pay to hyperlink to information websites, breaking a basic precept of how the net works,” mentioned Mel Silva, Google Australia’s managing director.

Contextual links in featured snippets may present new opportunities and risks

2021: The potential for extra hyperlinks to seem on this high-visibility search consequence function had SEOs involved about click-through charges, model security and how you can optimize for it.

Google’s mobile-first indexing guide update emphasizes the same content across site versions

2020: New pointers have been added in a number of areas, together with crawling, structured information, visible content material, and finest practices.

Video: Josef Sperzel talks technical SEO and using Python to pull data

2020: On this installment of Barry Schwartz’s vlog sequence, he chats with Sperzel about how he obtained into technical search engine marketing, website structure and spider crawling points, and extra.

Google offers improved GMB sign-up flow for service-area businesses

2019: Improved course of would make it simpler to arrange service areas on GMB.

Small business scammer shut down by Google lawsuit

2019: Defendant agency had falsely represented that it was appearing on behalf of Google.

New Google Search Console may be rolling out for everyone now

2018: Most customers have been in a position to see their properties within the new Search Console beta.

Sergei Eisenstein Google doodle honors Soviet film director known as the ‘Father of Montage’

2018: The animated picture highlighted the director’s approach for creating montage movie results.

Court Documents Show Google Paid Apple $1 Billion For Safari Default Placement

2016: In accordance with courtroom paperwork and testimony in Oracle’s copyright go well with in opposition to Google, “Apple obtained $1 billion from its rival in 2014.”

Google Down 1 Billion PC Searches From 2014, But Mobile Volumes Likely Way Up

2016: Together with “powered by” search, Google managed 64.8% of US search question quantity, whereas Bing powered 32.2% of natural search.

Search In Pics: Google Dance Shirts, Google’s Micro Library & Revealing Screen Shot

2016: The most recent photographs culled from the net, exhibiting what individuals eat on the search engine corporations, how they play, who they meet, the place they communicate, what toys they’ve and extra.

Wilbur Scoville Google Doodle Marks 151st Birthday Of Man Behind The Scoville Scale

2016: The interactive doodle included an animated Scoville, pepper info and a sport pitting an ice-cream cone in opposition to totally different pepper varieties.

Google Suggesting Firefox Users Change Their Search Engine & Home Page

2015: Yahoo received the deal to be the default search engine in Firefox in November; now after dropping some search share, Google was combating again.

Bing Ads New Bid Preview Tool Lets You See Effects Of Bid Changes In Real Time

2015: Advertisers might see how adverts would show with bid will increase earlier than committing to new key phrase bids. 

Bing Also Testing Google’s Search Design Interface

2015: Days after Yahoo was caught testing a Google search design interface, Bing can also be caught testing it.

YP Introduces Cross-Device Retargeting With Local Search Query Data

2015: It mixed the corporate’s high-intent native question information with cross-screen habits and advert change cellular show stock.

Google Webmaster Tools Crawl Errors Reports Now Showing Errors On Final Redirect URL

2014: The crawl errors report confirmed errors on the ultimate URL of the redirect, versus the origin URL of the redirect.

Google’s Matt Cutts: We Don’t Use Twitter Or Facebook Social Signals To Rank Pages

2014: A video answered the query: “Are Fb and Twitter alerts a part of the rating algorithm?” Quick reply: no.

Google Adds A Knowledge Graph Popup To Search Results, But Is It Good For Site Owners?

2014: The info offered background on the web site listed within the search consequence, and it appeared in a small popup window that’s accessible from a clickable hyperlink on the second line of the consequence.

Yahoo Search Goes Secure, Taking Referrer Data — An Indicator Of Yahoo’s Popularity — With It

2014: That meant extra safety for searchers however what did the lack of referrer information imply for search entrepreneurs?

Google Now Changing The Top Search Filters Based On Query

2014: The choices you noticed on the prime may differ or be in a special order primarily based on the question you entered into Google’s search field.

Study: Display Ads Drive Search Clicks After Two Weeks

2014: Show promoting did generate extra search quantity, clicks and conversions.

Google Panda Update Version #24; 1.2% Of Search Queries Impacted

2013: A brand new Panda refresh.

Report: 25 Percent Of Search Clicks Now From Mobile Devices

2013: Desktop searches remained stage from Q3 2012 to This fall 2012, whereas cellular skilled a rise in search share.

Google Earnings Show Halt Of CPC Decline, At Least Temporarily

2013: The fee-per-click throughout Google’s promoting enterprise elevated roughly 2% within the fourth quarter, as in comparison with the third quarter, after a number of consecutive quarters of decline.

Google To Replace Black Top Bar With Gray Colored Bar?

2013:  Since June 2011, Google’s prime bar had a black background coloration with white/grey textual content overlaid.

Bing Tags Expands, Makes Pages Linked To Your Profile Public

2013: You (or others) might tag pages to seem related to you in Bing’s search outcomes. This could be seen to those that had a Fb account related to Bing.

Are Search Engines Driving Libraries To Extinction? Not Quite Yet

2013: The standard function performed by libraries, together with entry to print works {and professional} librarians, was nonetheless essential to most.

Google’s “Find Hotels By Travel Time” Offers Some Of That “Innovation” Google Was Talking About

2012: Transit time search was solely out there in cities the place Google had partnered with native transit businesses to combine their information into Google Maps.

Google May Let You Blacklist Domains To Fight Spam

2011: Matt Cutts confirmed that Google had mentioned giving searchers the power to take away domains from its search outcomes.

Google’s Matt Cutts On 2010 & Looking Back At 2009

2010: Cutts answered a query about the place he thought Google and search can be in 2010. In one other video, he re-created his presentation on the “state of the index.”

comScore: US Has Most Searches; China Slowest Growth; Google Tops Worldwide In 2009

2010: Globally, searches grew general by 46%.

Google Adds More Answers & Info To Search Results

2010: Google added an occasions hCalendar microformat and began highlighting solutions within the snippets.

Google Founders To Sell 10 Million Shares Over Five Years

2010: This was a part of a plan to diversify their portfolios over time.

Google 4th On Forbes’ Best Companies To Work For List

2010: Google additionally ranked fourth on the record in 2009, after being first in 2007 and 2008.

Ballmer Critical Of Google’s China Decision

2010: Ballmer referred to as it an “irrational enterprise resolution” on Google’s half.

Satellite Images Of Haiti Earthquake From Google & Bing Maps

2010: see earlier than and after photographs, taken by satellite tv for pc, in addition to 360-degree ground-level movies.

Bing Maps Challenge: Try Silverlight Version, Maybe Win $100

2010: Microsoft needed individuals to obtain (or replace Sliverlight) so they might use the new and improved Bing Maps. 

Search In Pictures: Google China, Yahoo Character & Google Pillows

2010: The most recent photographs culled from the net, exhibiting what individuals eat on the search engine corporations, how they play, who they meet, the place they communicate, what toys they’ve, and extra.

Google Revenues Beat Street, Economic Uncertainty Lingers

2009: Google reported revenues of $5.70 billion for the quarter ended Dec. 31, 2008, a rise of 18% in comparison with the fourth quarter of 2007.

The Rise (And Fall?) Of Real-Time Search

2009: For all the hassle to place worth into real-time search, notably the place Twitter was involved – Twitter itself might have put an finish to these efforts by asserting new limits on its API.

Microsoft Announces Q2 Results, 5,000 Layoffs

2009: The layoff rumors have been true, although the numbers have been lower than anticipated.

Google Wants To Help Marketers Do More With Less

2009: The Google AdWords group has launched a brand new mini-site to assist advertisers attain their targets in mild of the present economic system.

Job Search Engines: The Hottest Thing Going

2009: Job search was the fastest-growing search class within the U.S. in 2008.

Obama Is “Failure” At Google & “Miserable Failure” At Yahoo

2009: President Obama inherited all of the hyperlinks containing anchor textual content with the phrases “depressing failure” in them, aimed toward former president Bush.

Yahoo Search Update: First Update Of 2008

2008:Yahoo had been rolling out updates to their “crawling, indexing and rating algorithms” over the previous couple days.

Publicis & Google In Technology, Media-Planning Partnership

2008: “Google would change its technological know-how for Publicis’s analytical and media planning experience.”

After A Month, Google Fails The One Hour Guaranteed Press Response Test

2008: The quick response was meant for “company coverage points.”

Google Walks Down Fashion Avenue: The Oogle Sari

2008: A design in Satya Paul’s assortment was named “Oogle sari” that regarded like a sari
made up of the Google internet search outcomes.

Chinese Kissing Couple Sues Subway Operator For Uploading Video To YouTube

2008: The video reportedly drew over 15,000 hits in simply two days and apparently embarrassed the couple tremendously.

Yahoo Search Index Update – January 2007

2007: Yahoo formally confirmed latest speculations of an index replace going down.

Google’s Blacklist Of Phishing Sites Contained Bank Information & More Confidential Details

2007: Google has quietly eliminated the data, which included usernames and passwords of people, together with credentials for accounts at banks and different monetary establishments.

Wikipedia Nofollows Links Again – Due To SEOs Abusing Wikipedia

2007: This was attributable to a dialogue of a brand new search engine marketing contest, the place editors have been warned of an onslaught of spam.

BBC To Partner With Google On Video Content Deal

2007: Google would make a few of BBC’s content material out there by way of Google Video and presumably YouTube.

Google Germany Gone Kaput?

2007: That point when Google Germany disappeared attributable to area registrations shenanigans.

Google Seeking To Place Ads In Video Games; In Talks To Buy Adscape Media

2007: Google was “all the time contemplating new methods to increase Google’s promoting program to profit our customers, advertisers and publishers” – together with in-game promoting.

Google To Provide Downloadable E-Books

2007: They hoped to “enable readers to obtain whole books to their computer systems in a format that they might learn on display screen or on cellular gadgets corresponding to a Blackberry.”

Google Adds Sponsored Links To Your Search History

2007: Google added your sponsored hyperlink click on exercise to Google Search Historical past. 

SuggestLocal Offers Collaboration Tools For Local Search

2007: It sought to unravel the issue of determining the place to go and what to do with a bunch of colleagues or pals.

From Search Advertising and marketing Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.

< January 21 | Search Marketing History | January 23 >

New on Search Engine Land

In regards to the creator

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing day by day about search engine marketing, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention sequence, SMX – Search Advertising and marketing Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.

Source link


Please enter your comment!
Please enter your name here