Today in search advertising historical past: January 20


Matt Cutts sticks a fork in visitor running a blog

In 2014, Matt Cutts, the pinnacle of Google’s webspam group, took to his private weblog with a transparent message: “Stick a fork in it: visitor running a blog is completed; it’s simply gotten too spammy.”

This wasn’t the primary time Google or Cutts had mentioned the dangers of visitor running a blog. See:

Nonetheless, this was a transparent, robust and definitive message – and one that might be mentioned for a lot of months to come back. Google’s webspam group was going to take a “fairly dim view of visitor running a blog going ahead.”

Okay, I’m calling it: for those who’re utilizing visitor running a blog as a solution to acquire hyperlinks in 2014, you need to most likely cease. Why? As a result of over time it’s develop into a increasingly more spammy follow, and for those who’re doing a whole lot of visitor running a blog you then’re hanging out with actually unhealthy firm.

Matt Cutts, The decay and fall of guest blogging for SEO

Cutts’ put up received a whole bunch of feedback and sparked numerous dialogue on social media. Consequently, Cutts edited his put up to make clear that he wasn’t referring to “high-quality multi-author blogs.” He additionally added “for search engine optimization” to the title of his put up.

Additionally on today 

Google Ads launches placement reports for Performance Max campaigns

2022: Placement stories could possibly be generated to see the place advertisements had served for Efficiency Max campaigns in addition to what number of impressions they acquired.

Semrush acquires SEO training website Backlinko

2022: Backlinko founder Brian Dean and his colleagues would create and curate unique content material for the Semrush Academy

The latest data on the January 2020 Google core update

2020: With Google’s January 2020 core replace principally rolled out, a number of knowledge suppliers shared their findings on the influence of the algorithm replace.

Former Google search chief Amit Singhal joins Uber

2017: Singhal grew to become a senior vice chairman of engineering, overseeing Uber’s Maps & Market departments.

Search in Pics: Indoor lifeguard tower, tractor & wall art

2017: The most recent photographs culled from the online, displaying what individuals eat on the search engine firms, how they play, who they meet, the place they communicate, what toys they’ve and extra.

Study: Quality Backlinks & Comprehensive Content Are Still Biggest Factors In Google Rankings

2016: A research of a couple of million search outcomes uncovered a handful of rating commonalities that had been prevalent throughout Google’s prime content material.

Google Search Console Adds AMP Error Report

2016: The report allow you to drill all the way down to particular error varieties and URLs.

Report: 2014 Was A Bad Year For Lyrics Sites In Google

2015: And 2015 was trying to be even worse for this area of interest.

Google Overtakes Traditional Media To Become Most Trusted News Source

2015: Google’s model power all over the world was additionally probably a think about these rankings. 

What Time Is The State Of The Union? White House Uses SEO To Spread The Word

2015: Neither Google nor Bing had been displaying direct solutions. You simply received an inventory of internet outcomes.

Bing Tests New News Card That Expands

2015: Looking in Bing for news-related phrases would carry up a field/card, with an arrow on the backside of the field that enabled customers to click on to broaden to point out extra information. 

Yahoo Sees Big 1.6% Monthly Search Share Gain At Google’s Expense In New comScore Data

2015: The acquire was probably attributable to Yahoo’s Firefox default search deal.

Expedia Lost 25% Of Their Search Visibility In Google Possibly Over Unnatural Links

2014: Expedia noticed massive search engine optimization visibility declines for a lot of key phrases, together with resorts, airline tickets, automobile leases and trip.

Google Remarketing Ads Found To Violate Canadian Privacy Law; To Revamp Ad Review System By June

2014: Google stated it rejected all lively retargeting campaigns involving CPAP units and elevated searches of lively retargeting campaigns probably associated to delicate curiosity classes.

Searching For Gmail In Google Links You To Compose A Message To A Google Apps User

2014: This solely occurred for those who noticed the sitelink and also you had been logged right into a Google Account.

Martin Luther King, Jr. Google Logo Marks Holiday Honoring Civil Rights Hero

2014: The illustrated Doodle included a profile of Martin Luther King, Jr., photographs of doves to symbolize King’s 1964 Nobel Peace Prize, and the Lincoln Memorial the place King made his iconic “I Have a Dream” civil rights speech.

An Interview With A Google Search Quality Rater

2012: We realized concerning the hiring course of, what High quality Raters regarded for once they examined web sites, particulars of the totally different analysis duties they did and far more.

“Ask On Google+” Links Appearing In Google’s Search Results

2012: Google inspired individuals to ask their associates about [insert search query here] on Google+.

Bing’s New Ad Campaign: Bing Is For #Doing

2012: Reasonably than selling the concept of creating selections, the brand new marketing campaign was about individuals doing attention-grabbing issues.

Wolfram|Alpha Scores Again With Rich NFL Data

2012: Nationwide Soccer League statistics got here to Wolfram|Alpha.

Search In Pics: Google Boxers, 90+ Million Google+ & Gundotra Google+ Cadbury Bar

2012: The most recent photographs culled from the online, displaying what individuals eat on the search engine firms, how they play, who they meet, the place they communicate, what toys they’ve and extra.

Was It Time For A Fresh Face? Thoughts On Larry Page As The New Google CEO

2011: Some reflection on how Eric Schmidt got here into the position that Web page as soon as held and why the corporate could have made the change.

Google’s $8B Earnings Overshadowed By Leadership Change

2011: In This autumn 2010, Google reported revenues of $8.44 billion, 26% year-on-year development. Full 12 months revenues exceeded $29 billion. 

Google’s Eric Schmidt: “2011 All About Mobile”

2011: Geolocation on smartphones enabled contexual personalization and a variety of latest prospects and consumer experiences. However to appreciate that imaginative and prescient, three infrastructure components had been wanted.

Confirmed: Google Readies “Google Offers” Groupon Clone

2011: This occurred not lengthy after Google’s failed bid to accumulate Groupon for practically $6 billion.

Spain To Google: Anyone Can Potentially Censor Your Index

2011: If anybody might make a request that some piece of details about him or herself be eliminated it might symbolize a radical change for Spain and for Google, but in addition Bing, Yahoo and others.

Google Dominates Top Free iPhone Apps In iTunes

2011: Of the highest 10 free iPhone apps of all time, two of them had been from Google.

Google Voice Tests Number Porting: Turning Point For The Service?

2011: Although it was solely out there in a take a look at to a restricted variety of customers, quantity porting was coming quickly to everybody with a Google Voice account.

John F. Kennedy Inaugural Address Google Logo

2011: Google designed the Doodle utilizing the phrases from his speech. As well as, Google integrated their center G, made up of the phrases of his speech, as an image of John F. Kennedy.

Google AdWords Allows Advanced Mobile Targeting & App Downloads

2010: Advertisers might specify the system sort and provider they needed to focus on their advertisements to. Additionally, advertisers might mechanically market their apps as direct downloads within the iTunes App Retailer or Android Market through AdWords.

Google Buys Search Ad In Response To The China Decision

2010: For “Google Leaves China” or “Google vs. Baidu.”

SEOmoz Launches Open Site Explorer, A Competitor (Replacement?) To Yahoo Site Explorer

2010: It confirmed stats similar to general hyperlink counts and a rely of domains that hyperlink to a URL, together with anchor textual content distribution and extra.

Take The Google Webmaster Quiz

2010: “Enjoyable and academic.” 

Report: Microsoft And Apple Discuss Making Bing Default Engine On The iPhone

2010: Microsoft was seen as a pawn within the battle between Apple and Google.

Bing Silverlight Maps Comes Out Of Beta With New “Destination Maps” And Local Events Apps

2010: One click on received customers to an inventory and areas for native occasion within the desired (US) metropolis

Wired: Monopoly, Microsoft And The Anti-Google ‘Conspiracy’

2009: The article presents Microsoft because the driving pressure, together with different allies, behind an effort to cease Google’s additional dominance in search (through the Yahoo deal) after its personal failed bid for Yahoo.

Should Google Let Advertisers Opt-Out Of Google’s Own Properties?

2009: A easy checklist of properties would give advertisers extra management in a day and age the place Google needs to point out extra advertisements in much less related areas.

Google PageRank: A Strange Case Of Hyves

2009: Supposedly, you would verify if Google had penalized a site by including the phrase hyves as a subdomain after which checking the PageRank of that subdomain.

Report: Google Leads U.S. Search Advertising Market With 76% Market Share

2009: Primarily based on an evaluation of 92 billion impressions and 600 million clicks.

Google Closes The Presses On Print Ads

2009: They discontinued this service as a result of it was “not the correct resolution.”

Despite Inauguration, Google & Others Still Think It’s President Bush, Not President Obama

2009: The key serps had but to meet up with the ability change.

SEM Vendors Launches & Other Ways To Find SEM Companies

2009: When you had been in search of an SEM firm, you would simply fill out the shape and SEM distributors would have the ability to pitch their providers to you. Aims To Simplify Local Search Marketing

2009: operated with a easy premise: It ought to be as straightforward as doable for small companies to seek out and declare their enterprise listings on native serps. 

Google & Firefox 2 Anti-Phishing Warning In Action

2007: What a phishing warning truly regarded like via the Google – Firefox 2 partnership. (It
was additionally an incorrect warning.)

Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.

< January 19 | Search Marketing History | January 21 >

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Concerning the writer

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing every day about search engine optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention sequence, SMX – Search Advertising Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.

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