This present day in search advertising and marketing historical past: January 18


Google blackens its brand, configures Googlebot to crawl at a a lot decrease price

In 2012, whenever you visited Google, you noticed this:

That’s how Google voiced its opposition to 2 payments being mentioned in Congress – the Defend IP Act (PIPA) and the Stop Online Piracy Act (SOPA). On the time, many feared the proposed laws would censor the online and harm U.S. companies.

What in regards to the web optimization influence? Google had beforehand shared some SEO blackout advice.

Additionally on this present day in 2012, Google’s Pierre Far revealed that GoogleBot would “crawl at a a lot decrease price for at the moment solely in order that the Google outcomes of internet sites taking part within the blackout are much less more likely to be affected.”

Learn all about it in:

Additionally on this present day 

URL changes are not so simple for Google Search

2022: These adjustments, if carried out correctly, can take a number of months for Google to totally course of.

Yoast SEO launches on Shopify

2022: Shopify retailers may use the app to optimize their merchandise and posts to point out in natural, non-shopping outcomes.

Danny Goodwin joins Search Engine Land

2022: I joined the workforce as Senior Editor. Now I’m Managing Editor of Search Engine Land & SMX.

Microsoft seeks more Cortana distribution, deeper integration on Android, iOS

2019: Amazon and Microsoft’s pursuits have been aligned in that every needed entry to the opposite’s viewers for distribution.

Leveraging Amazon search ads in a time of rapid change

2019: Amazon’s promoting choices have been getting extra refined, presenting entrepreneurs with new alternatives and complexities.

Google My Business videos not showing up on your local listing? It’s a Google bug

2018: A bug prevented the video uploads from exhibiting up on the native listings in Google Maps or Google net search.

Study: 80% of Google Home results come from snippets

2018: Within the majority of circumstances, the Google Residence end result mirrored the snippet/Reply Field. However in numerous circumstances, when there was a snippet, Residence offered no reply or a unique reply.

Google adds keyword functionality to the AdWords app

2018: Advertisers may make extra on-the-go adjustments.

Google Android search app will keep trying your searches when your internet connection is poor

2017: The brand new model of the Google Android search app labored higher whenever you have been in a poor web connection space.

Bing Ads rolls out scheduling for ad extensions

2017: The choice to point out extensions throughout retailer hours or schedule for time-sensitive promotions turned out there in all markets.

Google testing new look for local inventory ads in place of local pack

2017: One other effort to monetize native queries on cell.

Google Core Algorithm Updates Continue As SEOs Notice Weekend Google Update

2016: Gary Illyes from Google stated the weekend fluctuations have been “core algorithm” and “not Penguin.”

Survey: Under 40 Percent Start A Local Search With A Search Engine

2016: Roughly half of searchers (48%) stated that once they have been in search of data on a “acquainted matter,” they might begin at a vertical or content-specific website (e.g., TripAdvisor for inns). 

Google To Shut Several Search APIs In February

2016: Google stated it will shut the Google Patent Search API, Google Information Search API, Google Weblog Search API, Google Video Search API, Google Picture Search APIs on Feb. 15.

Martin Luther King Jr. Day Google Doodle Celebrates Civil Rights Leader’s Moving Speeches

2016: The Doodle artfully highlighted the civil rights chief’s skill to ship “poignant truths in stunning and transferring speeches.”

UPDATED: Bug Affecting Optimization by Acquisition In Some AdWords Accounts

2013: Google confirmed a bug that induced conversions from Google Analytics to not be imported into AdWords correctly.

Sign of Hope? Banned Advertisers Rises Just 8 Percent in 2012

2013: Google axed 224 million unhealthy adverts in 2012. (Google blocked 3.4 billion ads in 2021. A lot for that “hope”?)

Google Improves Handwrite Your Search Feature

2013: Google made three enhancements: quick alternate options to letters, overlapping letters and Chinese language character enhancements.

Facebook’s Graph Search & YourTrove’s Social Search: 5 Questions With Jesse Emery

2013: The co-founder and chief identification officer shared his ideas on Graph Search, the way it was totally different from YourTrove, and the way it would possibly influence YourTrove’s plans.

Search In Pics: Google Chefs, Android Rubik’s Cubes & Google Docks View

2013: The newest pictures culled from the Internet, exhibiting what folks eat on the search engine firms, how they play, who they meet, the place they converse, what toys they’ve, and extra.

AdWords Gets More Granular With New Mobile Targeting Options

2012: The brand new options allowed advertisers to focus on to particular variations of working techniques, to make sure the adverts have been going to the fitting customers.

Google’s 5th “Doodle 4 Google” Contest Opens For K-12 Students

2012: The profitable Google brand would seem on a field of Crayola crayons and on the Google dwelling web page on Could 18. 

Research: Optimism Fueled SEM Growth in Q4, But ROI Lagged

2011: Spending on search engine advertising and marketing grew 23% year-over-year within the fourth quarter of 2010.

Google Says “Ciao” To Antitrust Claim In Italy

2011: The investigation was initiated in 2009 after complaints by Italian publishers that they couldn’t take away hyperlinks from Google Information, which they stated wasn’t sending them site visitors, with out additionally eradicating them from search outcomes, which might have harm their basic site visitors and advert revenues.

European Google Antitrust Questionnaire Revealed

2011: The 4 principal questions and areas of inquiry towards Google.

Bing Terminates Relationship With Publisher Doing Tricky Home Page Switch

2011: was suggesting that folks wanted a plug-in to make use of it – one that may set up a toolbar and alter their search supplier and residential web page to Bing.

Gazopa Adds Stock Photos To Image Search Engine

2011: The inventory pictures have been all coming from Shutterstock.

Google Gets 75% Of Paid Search Clicks & Dollars: Report

2010: The stats cowl This autumn of 2009, and present Google’s share of paid search clicks rising from 71% in Q3 to 74.4% in This autumn.

Google Now Collecting Local Reviews From Non-Traditional Sources

2010: Evaluations got here from information websites, hyperlocal blogs and native portals.

Apple iPhone To Drop Google For Bing?

2010: Some analysts suspected Apple would drop Google because the default iPhone search supplier, in favor of Bing.

Study Looks At Personalization’s Impact On Search Results

2010: The take a look at checked out every searcher’s location, browser, most typical Google app used, and use of search historical past options.

German Companies Piling On With Anti-Trust Complaints Against Google

2010: Publishers, a purchasing website and a mapping website.

More Haiti Disaster Relief Resources

2010: Google, Yahoo and Bing have been providing money donations and sources to help with catastrophe reduction in Haiti.

Martin Luther King Day Logos From Google & Others

2010: Search engine logos and themes for the special occasion.

FeedBurner Numbers Spike — Blame FeedBlitz!

2008: Why FeedBurner stats went wonky.

Conjunction Junction, Google No Longer Displays Stop Words Malfunction

2008: Up to now, searches involving for “cease phrases” — prepositions, pronouns, articles, and different small phrases like “be” or “to” — would return a warning saying that these phrases have been “a quite common phrase and weren’t included in your search.”

3rd Annual Yahoo Searchlight Awards

2008: The occasion was devoted to the concept that search isn’t a silo and that on-line (or conventional) advert campaigns that don’t embrace search usually are not going to be as efficient.

Jupiter: Local Online Advertising Will Be Worth $8.9 Billion In 2012

2008: Native search was $2.5 billion of that whole.

Center For The Digital Future: Perceptions Of Search Reliability And Accuracy Declining

2008: 51% of Web customers stated that the majority or all the data produced by search engines like google was dependable and correct, down from 62% in 2006.

Search in Pictures: Sheryl Crow At Yahoo, Google Cupcakes, Goooooooooooogle Amsterdam

2008: The newest pictures culled from the online, exhibiting what folks eat on the search engine firms, how they play, who they meet, the place they converse, what toys they’ve, and extra.

Singapore Offers Cash Incentives To Build New Search Engine

2008: Singapore’s Company for Science, Know-how, and Analysis was managing a contest to construct out “a next-generation multi-media on-line search engine.”

Google Advertising Google Audio Ads

2007: Google was selling their very own Audio Advertisements product by way of AdWords.

Will Paid Search Conquer The Mobile Internet?

2007: Relating to text-based promoting: 7% indicated a point of curiosity in promotional textual content messages (2% have been “very” or “extraordinarily” ), whereas 92% indicated little or no curiosity (78% have been “by no means ”).

Google’s Carolina Moves: $100 Million Tax Breaks In North, Server Farm Coming To South?

2007: North and South Carolina have been providing main tax breaks to Google as a way to encourage Google to construct an enormous knowledge middle of their state. 

JP Morgan Report Shows PayPal Dominating Google Checkout

2007: PayPal’s 42% penetration price in 2006 was 7x that of Google checkout.

Yahoo TagMaps: Photos + Maps + Tags

2007: TagMaps have been one thing just like the phrase “tag clouds” assembly maps and Flickr. 

First Google, Then Microsoft, Now Belgian Newspapers Take On Yahoo

2007: The group didn’t need Yahoo giving net customers archived entry to newspaper articles that the newspapers would in any other case cost for.

Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.

< January 17 | Search Marketing History | January 19 >

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Concerning the creator

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing every day about web optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention sequence, SMX – Search Advertising Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.

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