Today in search advertising historical past: January 17


Google Velocity Replace: New rating algorithm designed for cell search

In 2018, Google introduced the “Velocity Replace” – a brand new rating algorithm designed for cell search – would go dwell later within the yr.

The “Velocity Replace,” as we’re calling it, will solely have an effect on pages that ship the slowest expertise to customers and can solely have an effect on a small share of queries. It applies the identical commonplace to all pages, whatever the know-how used to construct the web page. The intent of the search question continues to be a really robust sign, so a gradual web page should rank extremely if it has nice, related content material.

Google’s Zhiheng Wang and Doantam Phan, Using page speed in mobile search ranking

In 2010, Google mentioned page speed was a ranking factor solely on desktop searches. Google promised to take a look at mobile page speed for years earlier than this announcement.

Beginning in July 2018, Google mentioned it could be how briskly cell pages are and use that as a rating think about cell search.

Learn all about it in: The Google Speed Update: Page speed will become a ranking factor in mobile search.

Google additionally answered a number of questions for Search Engine Land, which we printed in: FAQs on new Google Speed Update: AMP pages, Search Console notifications & desktop only pages.

Additionally on today 

Google Search Console launches desktop page experience report

2022: The report supplied metrics, akin to the share of URLs with good web page expertise and search impressions over time, to shortly consider efficiency and see what enhancements have been wanted for particular pages.

OneSearch, Verizon Media’s new search engine, sounds awfully familiar

2020: DuckDuckGo, anybody? The brand new search engine would serve outcomes powered by Bing and run contextual advertisements reasonably than behaviorally focused advertisements that depend on cookies.

Updated study: Links are still incredibly important for ranking in Google

2019: The mixture hyperlink knowledge, utilizing 27,000 queries, confirmed a robust correlation between hyperlinks and rating.

Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal

2019: The prolonged partnership would make all Yahoo search stock out there by way of the Bing Adverts platform. Bing Adverts would proceed to serve all AOL search stock.

Google shares tips for success in Google News search results

2019: These 11 ideas have been largely established greatest practices – refresher, reasonably than new approaches.

Survey: Smart speaker ownership steals time from smartphones, TV, radio

2018: The examine urged there are about 40 million gadgets in US houses.

Survey: 60% of voice users want more answers and fewer search results

2017: Making calls, looking, texting and map lookups have been the most typical use instances for voice.

Google Issues Bad Ads Report: 59 Percent More Ads Pulled, But Fewer Bad Advertisers In 2013

2014: Google mentioned it pulled greater than 350 million unhealthy advertisements from its programs.

AdWords Cross-Device Conversions: How 1-800-FLOWERS Is Using The Data To Be More Customer Centric

2014: 1-800-Flowers noticed the general conversion contribution from AdWords rise 7% when counting orders that began on one gadget and ended on one other. 

Google Alerts Get A Shiny New Redesign

2014: The emails obtained a equally clear look-and-feel to the card-style structure that had develop into prevalent in Google search outcomes, Google Now, on Google’s cell apps and elsewhere.

Search In Pics: Bing Hawks Towels, YouTube’s Emmy & Android Sugar Cubes

2014: The newest photos culled from the online, exhibiting what individuals eat on the search engine corporations, how they play, who they meet, the place they converse, what toys they’ve and extra.

Bing Adds 5X More Facebook Content To Social Sidebar

2013: This included Fb standing updates, feedback and shared hyperlinks along with the Fb content material already current (Likes, images, and many others.).

Adobe: Paid Search Opportunities Lie In Tablet Targeting And PLAs

2013: Paid search as an entire had vacation season, Adobe discovered, with spend by on-line retailers up 16% year-over-year.

Ever Wanted To Be Siri? Apple Seeks A Writer

2013: The best candidate: somebody who mixed a love for language, wordplay, and dialog with demonstrated expertise in bringing inventive content material to life inside an intense technical setting.

“Who Sent Me Chocolates?” – Company Tries Sweet Twist To Tap Into Google Traffic

2013: They weren’t the primary firm to counsel you Google one thing to click on on the primary end result. However they appeared to be the primary to ship out personalised messages on this trend.

AdGroup-Level Impression Share Metrics Coming To AdWords

2012: Beforehand, impression share metrics have been out there solely on the marketing campaign stage, which didn’t assist when advertisers have been attempting to find out which specific advert group ought to be allotted extra funds.

Google To Join Anti-SOPA “Blackout Day” With Home Page Protest

2012: Whereas Google wouldn’t go darkish, Google did hyperlink to anti-SOPA info on its homepage.

Yahoo’s Co-founder Jerry Yang Resigns

2012: Yang, who co-founded the corporate in March 1995, formally stepped down from its Board of Administrators and all different positions with the corporate. 

Google Links To Competitors Next To YouTube Videos

2011: Google started exhibiting hyperlinks to completely different video websites and search engines like google and yahoo in its search outcomes. The hyperlinks appeared subsequent to YouTube movies, however solely on music-related searches. 

Robbing Peter To Pay Paul: Report Says MSN Suffering For Focus On Bing

2011: Microsoft’s use of its fashionable portal MSN as a site visitors driver for Bing was compromising a few of MSN’s accomplice relationships, angering inner gross sales workers and even costing the corporate income.

Spanish Want Google To Police Libel On The Internet

2011: The Spanish knowledge safety authority demanded that Google take away hyperlinks to articles on-line (e.g., newspaper articles) that include defamatory content material. Disputes Google’s No. 1 Ranking In Czech Republic

2011: Seznam known as the news “deceptive” and mentioned they have been based mostly on “a reasonably unobjective interpretation of Toplist statistics.”

Google’s Martin Luther King, Jr. Logo

2011: Google had a particular Doodle on for Martin Luther King Jr. Day.

Yahoo & Microsoft Execs Meet Again

2009: Microsoft CEO Steve Ballmer met with Yahoo chairman Roy Bostock, restarting hypothesis concerning the on-again, off-again merger/deal talks.

Google’s Video Sites Gain Market Share

2008: People considered almost 9.5 billion on-line movies throughout the month and Google was the main vacation spot, with 3 billion movies considered (31.3% share of all movies considered), 2.9 billion of which have been on YouTube (30.6%).

OpenID Gaining Critical Mass, Yahoo Announces Support

2008: Yahoo’s 248 million registered customers turned a part of the Open ID system.

The Library of Congress Teams Up With Flickr

2008: The Flickr neighborhood was requested to tag images to assist customers seek for these footage and provides the Library of Congress a extra full and complete technique of organizing these images. To Announce Five Strategic Initiatives Today

2008: $25 million in new grants and investments to preliminary companions.

Truveo Creates New Election Videos Site

2008: It collected candidate movies in addition to commentary and information footage.  

Q&A With Gabe Rivera, Creator Of Techmeme

2007: Gabe talked concerning the service, the way it had grown, the way it operates and future plans.

Linkbait Articles & Is It Linkbait Or Link Bait?

2007: A rundown on just a few linkbait articles and the “to linkbait” or “to hyperlink bait” choice we needed to make.

Google AdSense Updates Program Policies & Competitive Ads Policy

2007: Working something in an advert unit that resembled the AdSense advert unit showing anyplace on the identical web site turned towards the phrases. 

Google Pushing Google Checkout More

2007: New Google Checkout clients obtained $10 from Google to spend at Google Checkout retailers.

Wired Looks At Yahoo Failures Over The Years

2007: From not shopping for Google, to Panama and extra.

Are Lower Case Titles In Yahoo Coming From Anchor Text

2007: It was a bug. Yahoo fixed the issue a few week later.

Star Your Favorite Questions at Yahoo Answers

2007: Yahoo allowed customers to vote for his or her favourite questions by including a star subsequent to attention-grabbing or high-quality questions.

Industry Moves: Peter Horan Goes To IAC

2007: Peter Horan was the CEO till its acquisition by the New York Occasions. after which headed up small enterprise portal

Mapshark: A Search Engine For Mashups

2007: It was constructed utilizing Google’s Customized Search Engine to seek out attention-grabbing and helpful mashups.

Boxxet Offers “Best Of” Collections On Popular Topics

2007: It mixed facets of pc automation with neighborhood and social commentary and rating programs to create “field units” of web-based content material for particular subjects.

Search Engine Land: Top Stories & Stats, Jan. 16, 2007

2007: A have a look at the highest tales, together with ideas, takeaways and ideas.

From Search Advertising Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.

< January 16 | Search Marketing History | January 18 >

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In regards to the creator

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing day by day about search engine optimisation, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention sequence, SMX – Search Advertising Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.

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