Today in search advertising historical past: January 13


Matt Cutts educates Washington, DC about Google

In 2011, Matt Cutts, the top of Google’s search spam group, was in Washington DC, doing an “academic tour” to clarify to US Federal Commerce Fee members and congressional staffers that Google’s search outcomes didn’t require authorities regulation.

A part of his go to included a 89-page slide presentation, known as “Search Integrity,” at Google’s Washington, D.C. workplaces.

Cutts stated the identical factor that Google had been telling the search advertising group for years – that Google’s outcomes are decided by an algorithm and never tweaked to get specific websites rating properly.

“The one causes I do know of to go in and alter [search rankings] manually is for safety, a courtroom order or spam. It’s not possible to pay for a greater rating.”

Matt Cutts, as quoted in The Washington Put up

Learn all about it in Mr. Cutts Goes To Washington, Testifies Google Has Integrity.

Additionally on this present day 

IndexNow now officially co-sharing URLs between Microsoft Bing and Yandex

2022: Should you used IndexNow to submit URLs to Microsoft Bing, Microsoft would instantly share these URLs with Yandex.

DuckDuckGo passes 100 billion searches

2022: The privateness targeted search engine introduced it had surpassed 100 billion all time searches.

Google pauses all political ads through inauguration

2021: Advertisements mentioning politics, impeachment, the inauguration, and the riot on the US Capitol have been all being halted.

Google January 2020 Core Update rolling out later today

2020: Google introduced it was releasing a broad core algorithm replace known as the January 2020 Core Replace.

Google Rich Results testing tool now reports on unloadable embedded resources

2020: The software may now report unloadable embedded assets, equivalent to exterior components included by a web page.

Google’s ‘My Business Provider’ program replaces ‘Trusted Verifier’ for GMB outreach

2020: Businesses, SEOs, and resellers weren’t eligible for this program. And the proposed MBP “should not have entry to the enterprise listings they’re verifying.”

Google rolling out desktop search redesign with black “Ad” label, favicons for organic results

2020: After a number of months of being reside within the Google cell outcomes, Google launched the brand new design on desktop.

Responsive search ads available globally in all Microsoft Advertising interfaces

2020: Microsoft beneficial working as much as 5 adverts per advert group, together with at the very least one RSA.

Video: William Álvarez on the importance of structured data and Google search

2020: On this installment of Barry Schwartz’s vlog sequence, he chats with Álvarez about why structured knowledge will likely be necessary sooner or later and his ardour for mentoring SEOs.

Zhou Youguang Google doodle honors Chinese linguist known as the ‘Father of Pinyin’

2018: The animated doodle highlighted Youguang’s work by flipping the Os inside Google’s identify from Pinyin (Gǔgē) to Chinese language characters (谷歌) and led to a seek for “Zhou Youguang.”

Search in Pics: Google Bollywood car, orange tree & indoor bike parking

2017: The newest pictures culled from the net, displaying what individuals eat on the search engine corporations, how they play, who they meet, the place they converse, what toys they’ve and extra.

SEOs Confused, Puzzled After Google’s Mystery Update

2016: A abstract of a number of the questions, solutions and extra confusion round the newest Google core algorithm update and Panda becoming part of Google’s core ranking signals.

Bing Adds An Internet Speed Test Tool To The Search Results

2016: Some customers have been seeing the brand new function on Bing when looking for [speed test] or [internet speed test]. 

Google Maps For Android Gets “Driver Mode” Feature To Anticipate Your Next Stop

2016: The brand new function would anticipate the place a consumer needed to go and advise how finest to get there.

Bing Predicts Launches For NCAA March Madness Basketball Fans

2018: The positioning supplied each day evaluation of NCAA basketball groups, predicting whether or not they would make the event and the way they’d end. 

LinkedIn Gives Search A Promotion By Adding Better Post Results & Richer, Personalized Listings

2015: LinkedIn’s new personalized search performance was designed that can assist you discover individuals, jobs or posts quicker.

Ryanair CEO Claims Airline Is Working With Google On A Flight Search & Comparison Tool

2014: Ryanair CEO Michael O’Leary stated his airline has entered a partnership with Google, and was offering the search engine with flight pricing to assist construct a journey search and comparability software.

Bing Begins Supporting Separately SSL Search Site; No Referrers Pass

2014: Should you carried out a search on Bing, whereas on the HTTPS URL, it could stay HTTPS and preserve your searches safe.

Google: Ability To Block Sites From Search Results Will Return, But When?

2012: The flexibility to block websites from search outcomes disappeared when Google’s Search Plus personalized results format launched.

Q4 Reports: Search Advertising Growing In Efficiency

2012: 4 stories all pointed to an overwhelmingly profitable fourth quarter in 2011 for main search advertisers in various verticals.

Search Alliance Begins First AdCenter Testing In Europe

2012: The primary testing for the roll-out was to start mid-January and contain as much as 10% of Yahoo’s visitors in France, Eire and the UK.

Report: FTC Expanding Anti-Trust Investigation Of Google To Include Google+

2012: So stated “individuals aware of the state of affairs.”

Bing Tests New Bottom Home Page Bar

2012: The brand new bar added a Well-liked Now, Climate, Picture and Video packing containers.

Google’s SPYW, Kenya Imbroglios An “Ink Blot” Test For Google As Good Or Evil

2012: A neighborhood search/listing startup stated Google crawled its web site for native enterprise gross sales leads after which falsely claimed in chilly calls to these companies it had a partnership with the writer to signal them up.

Search In Pics: Google Cockroach, Cutts With Horse Mask & Google Beer Pong

2012: The newest pictures culled from the net, displaying what individuals eat on the search engine corporations, how they play, who they meet, the place they converse, what toys they’ve and extra.

Google Now #1 Search Engine In Czech Republic; 5 Countries To Go For Global Domination

2011: The Czech Republic was certainly one of six nations (together with Russia, Japan, China, Taiwan and South Korea) the place Google wasn’t the dominant search engine.

Bing Now Powering Yahoo Search In 3 More Countries

2011: Bing was now powering the Yahoo back-end for natural search in Australia, Brazil and Mexico.

Bing Enhances Auto Instant Answers with Car Listings

2011: Bing added new and used automotive listings in a self-contained autos-shopping web page that saved customers throughout the Bing expertise.

Experian Hitwise: Bing Searches Up 5% In December 2010

2011: From November to December 2010, noticed a 5% improve in search exercise, whereas Bing-powered searches additionally rose 2%

Google’s New China Plan: Target Display Advertisers, Report Says

2011: Below the brand new recreation plan, Google was concentrating on Chinese language companies to promote on its dominant abroad search market, a enterprise which already constitutes about half of its China revenues.

Europeans Go “Fishing” For Bad Google Behavior In Anti-Trust Inquiry

2011: A 120 query doc sought “to determine whether or not Google manipulated search outcomes and used its widespread platform to maintain enterprise and drawback rivals in internet marketing and Web search.”

Topsy Launches Brand-Friendly Twitter Widgets

2011: Topsy’s Social Modules have been embeddable widgets that introduced Twitter content material to any web site.

AdWords Display URL Policy Change For Hosted Domains

2010: For websites hosted on a, or related sort of area, Google needed advertisers to indicate the subdomain portion of the area, along with the principle area.

Google Ranks Real-Time Tweets Based On Followers?

2010: It wasn’t simply concerning the variety of Twitter followers, but in addition who the “reputed followers” have been, in line with Amit Singhal, a Google Fellow.

Google’s China Gambit: Day Two Reaction

2010: A sampling of all kinds of reactions and responses to the information that Google may probably pull out of China if it can’t function with out censorship.

Nielsen: Yahoo, Bing Down, Google Up in December

2010: Beneficial properties by Google, a minor acquire by AOL, and declines for Yahoo and Bing. 

Harvard Professor Details New, ‘Insidious’ Form Of Google Click Fraud

2010: Certainly one of Google’s extra vocal critics says the corporate ought to reduce its ties with InfoSpace over what he known as “a very insidious sort of click on fraud” that includes a reasonably complicated mixture of paid adverts, affiliate visitors brokering, and spyware and adware. 

Baidu: The Official Google Blog You Seek Does Not Exist (& Don’t Even Try Looking For It)

2010: Anybody looking for the official Google weblog publish about Google deciding to go away China over censorship was unable to search out it on China’s main search engine, Baidu.

Think Like A Blackhat By Matt Cutts

2009: A 20-minute video the place Cutts went over what he thought-about to be digital “blight” (hyperlink spam, open touchdown pages and hacking). Cutts additionally confirmed easy methods to assume like a spammer.

Autodesk’s Carol Bartz Named New Yahoo CEO; Sue Decker To Leave As President

2009: Bartz was praised for her administration and deal brokering expertise however had by no means run an web firm, and had no promoting background.

Help Google Find ‘Empty Review Sites’

2009: Cutts stated these pages may run afoul of Google’s webmaster pointers, and gave particular directions for reporting this sort of web page to Google’s spam group.

Obama Stimulus, Predictions And Search

2009: Looking back, it appeared that relative search question volumes (Obama vs. McCain) did presage the result of the November election. And it appeared they predicted the recession. Partners With NASCAR, Says “Super Verticals” Will Put It Back In Search Race

2009: Coming quickly: A NASCAR search engine? Ask additionally turns into the official search engine of NASCAR.

Google Maps Adds Public Transit Data In 50 Cities

2009: As soon as chosen, the Transit Layer would show public transportation traces/routes for the realm you have been viewing.

Spice Up Your ASCII AdWords Campaign With Animated ASCII URLs

2009: How one company created animated racing ASCII vehicles within the browser tackle bar utilizing JavaScript.

From Search Advertising Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.

< January 12 | Search Marketing History | January 14 >

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Concerning the writer

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing each day about website positioning, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention sequence, SMX – Search Advertising Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.

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